Schubert B2B

FEBRUARY 5, 2019

Impressions. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

Impressions. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Schubert B2B

FEBRUARY 5, 2019

Impressions. The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. But then you log in. Suddenly, you’re flooded with statistics.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. Be so impressed with it, they want more of your information or programs. White papers. Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

SnapApp

AUGUST 20, 2015

Impressed with what you see, you click on the latest ebook offering. When Marketo utilized a five-field form versus a nine-field form, they decreased their cost per lead by $10 and increased conversion rates by 3.4%. Interactive white papers, quizzes, and assessments can do both — and without dramatically affecting your cost per lead.

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Industrial Marketing Today

DECEMBER 7, 2010

Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. It is not just about posting a bunch of white papers, case studies, online demos and webinars on your website and hoping that someone will download and read.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Everything Technology Marketing

FEBRUARY 19, 2011

This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Remember your goal is to get your valuable information in front of the right target audience.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Vidyard

FEBRUARY 4, 2014

For example, if you discuss a specific service or concept in your YouTube video, you could use an annotation to link to a landing page with a gated white paper that dives deeper into this topic. At Vidyard, we wanted to make lead generation easier, so we let you put optional email gates directly into your video assets.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Include a mock-up of the white paper or photo of the webinar presenter. Say Thank You: You can never make a first impression twice. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. For example, you might offer your blog content for free, but charge a fee to users that want to download a white paper.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

SnapApp

JUNE 4, 2014

At this year’s Marketo conference , SnapApp created a poll around which Hillary Clinton was the users favorite from over the years - fitting in this case since she was the keynote speaker. When attendees show the slightest interest, most of the time, the conversation usually starts with, “Let me tell you about our organization”.

Click Rate 48

Click Rate Trigger Marketing Lead Gen Conference 48

Adobe Experience Cloud Blog

JUNE 13, 2011

At Marketo, our prospect-to-lead conversion rate triples with lead nurturing. At Marketo, our sales development reps (SDRs) are typically the people who begin navigating a prospect’s organization to determine what tools that person needs to build an internal case for our products. from those we do not. Mid-stage content.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. They get the, this is about creating an impression with that first contact.

Work Management 80

Work Management Marketing Management Budget Programs Marketing Budget 80

Heinz Marketing

APRIL 22, 2019

We’ve featured an impressive list of guests and will continue to do so. Matt Heinz: Paul, you’re a little over the top today, it’s pretty impressive. And that doesn’t really impress me that much. That is a higher bar than just saying, “thanks for downloading the white paper, would you like to see a demo?”.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Adobe Experience Cloud Blog

MAY 27, 2009

The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site. The company used this method to become the vendor of choice early in the customer's buying process.

Thought Leadership 48

Thought Leadership Work Management B2B Thought Leadership Marketing Management 48

Perkuto

APRIL 2, 2019

This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.”. That being said, there are many Adobe products for Marketo users to understand and make sense of.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The mere fact that they must fill out a form to get your ebook, white paper or brochure will cause them to attribute greater value to it and see it as more authoritative.

Content 133

Content Paper User-Generated Content Thought Leadership 133

Optinmonster

MARCH 13, 2024

Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website? Here’s a great video marketing hack from Marketo. A landing page is often one of the first impressions your prospect will have of your brand.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Conversica

MARCH 12, 2019

Optimize their marketing operations and campaigns based on real business KPIs (pipeline) vs vanity metrics (eg email opens, impressions). With technologies like Bizible from marketo or Datorama from Salesforce. No more switching around between tools. ” LeanData.

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. The CTR is calculated by dividing the number of clicks on your social media ad with the number of ad impressions and multiplying the result by 100. Signing up for a free trial of your service. Attending a virtual event. Engaging with a chatbot. Social Media Lead Generation Statistics.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Convince & Convert

JANUARY 11, 2017

Now, whatever tracking method I’m using—if this is Google Analytics, a marketing automation platform, like Act-On, SalesFusion, Marketo, Eloqua, all those technologies—it is going to tell me as the marketer that this lead came from a Google search. This could be in your market automation, like with Marketo, or in maybe sales for CRM.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Ambal's Amusings

NOVEMBER 19, 2009

Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Ardath Albee.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2012

by Stephanie Yung Every lead a Marketo Sales Development Representative calls into goes through an initial prospecting process, called “the sniff test”. It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? Leverage LinkedIn.

Lead Qualification 48

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 48

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. A few B2B organizations I suggest using as a model: SEOmoz. However, after attending Skyword’s Content Rising Summit , I officially became a convert.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

Biznology

MARCH 28, 2013

Marketo promotes it. With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. Well, I guess her feeling is understandable. Hubspot promotes it.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Full Circle Insights

FEBRUARY 28, 2021

White Papers. “What’s on My Mind” – Reflections from Marketo’s Marketing Nation Summit. An Intern’s Impressions of the Mystical Land of Marketing Technology. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Albacross

APRIL 24, 2019

If you’re paying per mile (one thousand impressions), then that’s CPM. CPM = Cost / (Impressions/1000). In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools).

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Adobe Experience Cloud Blog

JULY 21, 2014

Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Because it leaves an impression. We measure prospects who fail to complete a white paper registration form in terms of “abandonment rate.” As Mark Schaefer rightfully notes, we live in an age of content shock. Content Marketing'

Content 48

Content Lead Scoring Lead Ranking Budget Programs 48

Adobe Experience Cloud Blog

JANUARY 18, 2016

In the world of AdWords programmatic advertising, the Display Campaign Optimizer is one of my favorite tools when it comes to making money (and impressing people on the dance floor). White Paper. The Automatic Money Making Robot. Checklist/Cheasheet. Video/Video Course. Podcast/Interview. Consultation. Email Course. Swipe File.

Adwords 48

Adwords Display Cost per Acquisition Paid Search Agency 48

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . It takes an average of five to seven impressions for someone to remember your brand.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

But the real challenge is to create great content, to be the thought leader for your sector, to produce blog posts and white papers and infographics and videos that your buyers see and say “Wow, that’s incredibly informative and incredibly entertaining! I’ve been very impressed by their work.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

SWZD

OCTOBER 16, 2019

I realized my role at Mercer means much more than just an effective white paper, or a webinar, or doing something innovative online. So from a marketing perspective, we have to look at translating the content to something that is impactful and impressive. Leveraging Technology.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Adobe Experience Cloud Blog

AUGUST 16, 2013

From these classic ingredients they have created many other impressive creations–each one appealing to different members of their audience. Start with a solid asset like a white paper, case study, or eBook–then get cookin’ and think outside the Bun–or in our case–book. Content Marketing'

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Content Case Studies 48

SnapApp

OCTOBER 6, 2015

We received so many impressive, inspirational submissions for all across our customer base - making choosing just one winner in each category incredibly difficult. Impressive Integrator. This award recognizes the SnapApp customer who has seen the most impressive engagement metrics against their interactive content.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89