Digital B2B Marketing

JUNE 4, 2013

To make this list, tactics must be cost effective, measurable and scalable. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. What would you add to these lists or what tactic do you feel isn’t represented fairly in the list above?

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The search keywords that correspond to HubSpot products tend to have pretty good search volume, and content marketing is a pretty big channel for us. Ahrefs vs SEMRush”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 75

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 75

Hubspot

JANUARY 31, 2018

Drop the 18 tactics below. 18 Outdated Sales Tactics to Kick to the Curb in 2018. I speak on behalf of HubSpot 50 times a year, and at every engagement I tell my audience they should take the hour they use for cold calls to do something that’s not even in their job description: blogging. The first thing you need to do?

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 75

High Quality Lead Twitter Buy Paid Search Agency 75

Tomorrow People

APRIL 27, 2021

While he is somewhat active on Twitter, he also founded a vital resource for his technology community called SaaStr. As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams. Pains being addressed: How to adjust sales tactics in a world where buyers have all the power.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Hubspot

SEPTEMBER 9, 2019

A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage with their audiences on a more personal level, and it's a great inbound marketing tactic for your social media strategy.

Twitter 52

Twitter Sales Qualified Leads Work Management Promotion 52

Hubspot

MAY 28, 2020

To get you started on your LinkedIn research, here are 24 need-to-know stats about the platform's audience, growth, and most common marketing tactics. Marketing Tactics and Lead Generation. LinkedIn Stats to Know in 2020. General LinkedIn Stats. In Q2 of 2020, LinkedIn revenue increased 21 percent year-over-year ( LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Confessions of a B2B Marketer

APRIL 12, 2023

Follow Alex on LinkedIn Follow Alex on Twitter Check out The Manager's Handbook Check out The Great CEO Within: The Tactical Guide to Company Building Check out Reflect Check out Clearbit Check out our awesome sponsor HockeyStack Check out our awesome sponsor SaaStock Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so

Outreach 52

Outreach Linkedin B2B Sales Hubspot 52

Hubspot

JULY 18, 2019

Spend any amount of time searching the hashtag #PRFail on Twitter and you won't struggle to find journalists lamenting about all of the bad PR pitches they received this week. Even though there are some #PRFail horror stories with shockingly bad tactics, these instances are still the minority. The Top Ten Worst PR Tactics.

PR 73

PR Tactics Cold Calling Blast Campaigns 73

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Twitter Flight School. Course 1 focuses on foundations, with info about Twitter, video partners, and ad formats.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Hubspot

OCTOBER 16, 2019

Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. Image source: Twitter.

PR 97

PR Paid Search Agency Advertising Agencies Ad Agencies 97

Hubspot

JULY 1, 2019

Twitter, with its 126 million daily active users , is a platform with a ton of potential for companies to increase awareness and build their brand personality. In recent years, big names like Netflix , Wendy's , and Taco Bell have become Twitter famous for their witty commentary and personable interactions with their followers.

Communities 101

Communities Work Management Marketing Management PR 101

SmartBug Media

APRIL 6, 2023

These tactics won’t give you a fully polished, complete, and robust persona you can use to guide your marketing for years to come, and they shouldn’t replace traditional research techniques such as customer interviews. Use HubSpot or your marketing database software to help. Ask the interwebs. Read industry blogs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Hubspot

MARCH 18, 2020

The Clicks report displays how many clicks you get on your social posts published through HubSpot. The New Contacts report displays how many new contacts have been created in HubSpot as a result of web sessions driven from social media within the selected time period. HubSpot Social Media Software. Clicks Analytics Report.

Social Media 100

Social Media Analytics Media Work Management 100

Sprout Social

APRIL 19, 2022

It uses tactics like chatbots, live messaging apps, social commerce tools and helpdesk integrations. These conversational tactics make it possible. Although employing the conversational marketing tactics mentioned above are a great place to start, the specific approach your brand should take depends on your customers.

Social Media 99

Social Media Webinar Metrics Social Marketing Marketing & Strategy 99

Hubspot

AUGUST 18, 2011

In this episode of Inbound Now, HubSpot's social media and digital marketing podcast , we share some advanced Twitter search tips to help you wade through the Twitter fire hose to find relevant conversations and filter out useless noise. Four awesome search modifiers for Twitter are: keyword ? Runtime: 12:25.

Twitter 28

Twitter Tactics Conversion Keywords 28

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Account Based Marketing 146

Account Based Marketing Campaigns Paid Search Agency Planning 146

ClearVoice

DECEMBER 8, 2020

Here are the top statements that we will prove to be true or false for various social media platforms, including Facebook, Instagram, Twitter, and Pinterest. Statements for Twitter to verify or debunk. Twitter is all about real-time conversations. General social media statements to verify or debunk. It’s no secret.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Buffer

AUGUST 4, 2022

She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators. 💡 To follow or see more of Steph’s work, check out her Twitter , LinkedIn , and website. No one knew who I was nor why I might be interesting.

Intent 86

Intent Personalization Ad Building Branding 86

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Course 1 focuses on foundations, with info about Twitter, video partners, and ad formats.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. But what if you asked them to name the most overrated marketing tactic? What's the Most Overrated Marketing Tactic? Here's what we found.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Martech

APRIL 15, 2022

They will know which market segments will be most impacted by the “event” and what tactics will need to be adjusted. They will see declines or movements in their trends, allowing them to validate their tactic changes and fluctuations in results with data. . Evaluate tactics as a whole.

Analytics 103

Analytics Work Management Marketing Management Click Rate 103

SnapApp

FEBRUARY 23, 2015

Today, we’ll dig a little deeper into advanced tactics for building buyer personas that will make them even more powerful in guiding your content marketing decisions. Do they keep up to date on current events with TV, newspapers, or Twitter? Learn Their Information Consumption Habits. Where do your prospects go for information?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

Metadata

SEPTEMBER 28, 2023

But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox. If you’re second-guessing your tactics, ask yourself: Which tactics aren’t working, and what are their goals? Are some of the tactics losing their luster?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Hubspot

MARCH 26, 2019

In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. If you're unsure how to start crafting compelling YouTube descriptions, keep reading -- here, we'll explore various tactics you can employ, and provide templates to ensure you have everything you need to excel on YouTube. TWITTER: [link].

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For example, check out how Hinge has their Twitter profile set up. Or how brands like Hubspot couple important announcements with graphics instead of just using text? Social listening. Hey Nashville, YNABers!

Branding 130

Branding Brand Identity Marketing & Strategy Eye-Tracking 130

nDash

APRIL 7, 2022

Which posts are performing the best on Twitter? Use these insights to measure the following on Facebook, Twitter, Instagram, Pinterest, and LinkedIn: Page impressions and reach. As one of the most popular analytics tools, HubSpot has a reputation for helping companies attract prospects, generate leads, and manage existing customers.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

AUGUST 4, 2014

Searching for the hashtag #socialselling on Twitter turns up tons of tweets from thought leaders, salespeople, and technology vendors. According to recent press, social selling is changing the B2B landscape , not going away , and has even been likened to the tactics of 24’s Jack Bauer. (It Very meta, social selling.

Twitter 28

Twitter Work Management Hubspot Press 28

ClearVoice

DECEMBER 12, 2019

The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. HubSpot Academy. HubSpot Academy promises to help users improve their marketing skills by offering a number of courses, lessons, and certifications. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Schubert B2B

JUNE 7, 2019

While many B2B businesses find success on Facebook, platforms like LinkedIn and Twitter can also be important information hubs for engaging with your current and potential customers. Twitter is the second most used social media platform for B2B social media marketing behind LinkedIn. Twitter, for example, moves extremely quick.

Social Media 85

Social Media Media B2B Buyer Personas 85

SmartBug Media

NOVEMBER 24, 2021

According to a recent HubSpot report, about 64 percent of marketers actively invest time in SEO—and with good reason! To help build an audience for your site before launching it, you can also utilize social media platforms such as Facebook, Twitter, and LinkedIn to connect with prospective customers in anticipation of the launch.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Hubspot

OCTOBER 29, 2019

For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. One tactic many companies use to build a brand is to personify their brand.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Only B2B

NOVEMBER 9, 2020

HubSpot found that LinkedIn is 277% more efficacious at generating the quality leads compared to other social media platforms such as Facebook and Twitter. #7. Must Read: 7 Exclusive High Quality B2B Lead Generation Tactics. Personalization. Well, this is the most prominent part of the ABM.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117