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14 Steps to Hosting a Successful Webinar

Convince & Convert

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

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How to Lead Projects Even When You're Not the Boss

Hubspot

I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). On a more tactical level, you’ll also want to get people up-to-speed on the tools you’ll be using to manage the project.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions.

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How to Benchmark and Forecast Marketing Event Attendance

Hubspot

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! Event Registration Forecasts & Benchmarks. Following Month: 50% of Target Registrants.

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25 Clever Ways to Grow Your Email Marketing List

Hubspot

3) Host an online webinar and collect email addresses at registration. For example, HubSpot has created plenty of free tools to use for prospect and lead generation -- most recently Marketing Grader. 14) Promote one of your lead-gen offers on Twitter. and collect registrations online using email addresses.

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How to Use Social Media to Promote Non-Profit Events

Hubspot

Last week HubSpot co-sponsored a webinar with BiddingForGood on how non-profit organizations can use social media to drive event registration. In fact, there was so much Twitter chatter during the webinar that the broadcast team wasn't able to answer all questions live. Over 700 fundraisers attended.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

If you come up with a game-changing tactic, spread the word. Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). That might be what I love the most about the HubSpot Growth Platform , for example.

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