SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

SEPTEMBER 12, 2019

Cliché: A picture is worth a thousand words. Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. As you wish: Source: Google Search Console. Optimized Alt Text.

Hubspot 75

Hubspot Traffic SERP Template 75

Marketing Insider Group

NOVEMBER 8, 2022

To see increased brand awareness, your businesses should stick to 1 – 2 blog posts per week and between 1,000 – 1,200 words per week. 75% of people never scroll past the first page of search engines. Image Source: HubSpot. Each post should have at least one image between every 200-300 words to break up text.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. These search queries are called “keywords”. With over 3.5 So are you supposed to compete?

Hubspot 76

Hubspot Cost Google Process 76

SmartBug Media

APRIL 2, 2019

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. Here are six sneaky tricks to use in your HubSpot emails and landing pages. This may not be the sneakiest of HubSpot tricks, but it’s one that is easily overlooked. Test in Email Clients. Clear Styles.

Landing Pages 68

Landing Pages Hubspot Display Template 68

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Optinmonster

MARCH 22, 2024

HubSpot analyzed comment, view and link data from over 100,000 blog posts. Neil Patel also published some data in regard to whether or not blog comments generate more search traffic. words per comment, which means that allowing blog comments nets him an average of 3,978 extra words on each page. He found that approx.

Correlation 70

Correlation Lead Scoring Lead Ranking Traffic 70

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Understand how it is being ranked by search engines. Optimizing for voice search assistants (e.g., ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. I see design as an integral part of being able to deliver these KPIs, because we directly influence what visitors -- and search engines -- see on a given page.

Design 71

Design Hubspot SEO Lead Scoring 71

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world.

Statistics 94

Statistics SEO POS Lead Scoring 94

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Plus, its intuitive interface makes it easy to crank out words quickly. Reputation management.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. This connection can drive brand loyalty and word-of-mouth marketing. When customers and prospects look up, you’d better be there. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. No surprise here! Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? TL;DR — neither chiefmartec.com nor MarTech will become HubSpot promotional vehicles. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Martech

MAY 2, 2024

Titles like finance VP, IT manager, CEO, engineer, plant manager and purchasing agent come to mind. In other words, it looks at whether any given account is somewhere along their buying journey in your category. But who knows if the person in that job is involved in buying your particular product or service?

Ideal Customer Profiles 109

Ideal Customer Profiles Buy Marketing Automation Services Work Management 109

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). Content with more than 3000 words gets more reads than shorter content ( SEMrush ). 69% of marketers invest in SEO ( Hubspot). 60% of searches came from mobile devices ( Rellify ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on. Data-Driven Content. Content Featuring Quotes and Interviews.

Traffic 101

Traffic Organization Content Thought Leadership 101

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Branding 113

Navigate the Channel

JUNE 2, 2023

Even in the United States, the numbers show a remarkable volume of mobile searches , based on Statista’s market reports. Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Navigate the Channel

SEPTEMBER 25, 2023

It’s also the name you hope they’ll enter in the search bar multiple times for years to come—or bookmark for quick access. In our example here, amazon and HubSpot are root domains, which refer to the combination of exclusive domain names and top-level domains that form complete web addresses. Our system adjusts for this.”

Domain 65

Domain Tips Work Management Copyright 65

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Martech

APRIL 26, 2023

In this article, you’ll find some risk-free tips on outsourcing link building effectively, so you can sit back, relax and watch your website rise to the top of search engine rankings. Well, you better be because Hubspot reports that a whopping 64% of modern enterprises are investing in SEO to stay ahead of the competition.

Link Building 106

Link Building Advertising Agencies Ad Building Tips 106

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Moz Pro: Moz Pro focuses on search performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Besides, blogs, specifically long-form ones, are a great way to build authority and rank on search engines.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Local Lead Generation Tips.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

Navigate the Channel

JUNE 19, 2023

Also, according to The Yardstick Agency , “Research has shown that most website readers don’t read all your words. They scan the text and look for highlighted words, links, and numerals. So, using numerals helps them stand out to a reader in the way that the word doesn’t. People are searching. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

APRIL 9, 2020

The differences between web-based writing and traditional writing run deep—and word count isn’t the only factor that differentiates web, blog, and print copy. Writing web copy can be a stressful undertaking (how do you cram so many ideas and vital components into so few words?), but it can be an artful and rewarding undertaking.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

SmartBug Media

MARCH 1, 2023

Although some of ChatGPT’s luster as a marketing resource has worn off, the HubSpot App Marketplace now includes a third-party ChatGPT integration that allows users to access the tool from HubSpot. Besides not generating the requested word count, the AI rewrite scored significantly lower than our professionally written copy.

Marketing AI 98

Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Hubspot

JUNE 9, 2020

Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. This type of shorter writing is generally under 1,000 words.

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). On a long list of Amazon search results, product imagery can help your product stand out.

Amazon 98

Amazon Paid Content Marketing & Strategy Marketing Strategy 98

Hubspot

MAY 7, 2020

A handful of small to medium-sized businesses might worry about blowing their budgets when they hear the words, "artificial intelligence" because -- at the moment -- many AI solutions are built for corporate enterprise. is an AI-powered research assistant and question answering bot that uses and analyzes search data on your site.

Marketing AI 91

Marketing AI Enterprise Management Work Management Paid Content 91

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Showing up on the first page of a Google search is one of the most important aspect of building a business today. That’s where SEO (search engine optimization) comes in. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135