article thumbnail

Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.

article thumbnail

HubSpot and TikTok announce lead gen CRM integration

Martech

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Why we care.

Lead Gen 122
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? Let’s get started!

article thumbnail

Our Favorite HubSpot Reports to Measure Content ROI

SmartBug Media

That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success. However, calculating your content ROI can also be challenging if you’re not sure how to measure it or if you haven’t set up key performance indicators or goals for your content. Campaign Revenue.

Hubspot 94
article thumbnail

How to Measure B2B Influencer Marketing ROI

Top Rank Marketing

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms.

article thumbnail

How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

article thumbnail

Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

Absolutely, if you can measure its return on investment (ROI). Must Read: B2B Content Syndication Strategies The Challenge: Where’s the ROI? This guide will equip you with the tools to: Calculate your content syndication ROI. By factoring in these costs, you’ll get a clearer picture for calculating ROI.

ROI 71