SmartBug Media

JULY 20, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. The new UI was rolled out as part of HubSpot's April 2023 updates.

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Hubspot Industry CMS Product Work Management 52

SmartBug Media

APRIL 28, 2022

The goal of using HubSpot smart content is to create a personalized experience for those visiting your website. Below, we have put together six best practices for HubSpot smart content that you can follow when developing your next piece of smart content. What Will You Do with HubSpot Smart Content? Customize to Location.

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Hubspot Top of Funnel Practices Best Practices 98

Hubspot

MAY 20, 2022

According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. Be a Certified Professional HubSpot Sales Representative. That's where the HubSpot sales representative certification comes in. Lead Management with HubSpot. Sales Reporting with HubSpot.

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Hubspot Training Work Management Buyer's Journey 85

BenchmarkONE

OCTOBER 5, 2022

If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you. While HubSpot may be one of the most popular marketing automation tools out there, it isn’t always the best fit for small businesses. What are HubSpot Sequences?

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Hubspot Marketing Automation Services Enterprise Management Work Management 68

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

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Research Customer Satisfaction Hubspot Lead Scoring 76

SmartBug Media

SEPTEMBER 1, 2021

The HubSpot mobile drag-and-drop editor takes content development a step further. In fact, Statista research found 90 percent of the global internet population now uses a mobile device to access the web. HubSpot gives you the ability to toggle between mobile and desktop viewports. Get the most ROI out of your HubSpot platform.

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Hubspot CMS Development Mobile Marketing Webinar Metrics 98

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

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CMS Development Hubspot SEO Marketing Analytics Tools 98

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 67

Research Customer Satisfaction Hubspot Lead Scoring 67

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

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Hubspot Paid Search Agency Outreach Custom Publishing 88

SmartBug Media

DECEMBER 28, 2020

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences. I know from the HubSpot research that marketing emails have skyrocketed over the past year. but sales open-email rates have declined.

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Hubspot Video Marketing Touchpoints Cold Calling 98

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

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Hubspot SEO Content Lead Scoring 101

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot.

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Social Media Hubspot Trends Media 99

BenchmarkONE

FEBRUARY 26, 2020

There’s a lot to like about HubSpot , and you’ll probably see their name again and again when you’re researching marketing software for your business. Here are some of the biggest ways we stand out from HubSpot, and why you should consider using our platform for your SME’s marketing automation needs. We’re More Cost-Effective.

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Hubspot Marketing Automation Services Marketing Budget Budget Programs 77

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits. Buyer beware.”

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Hubspot Process Verticals Marketing Prospects 84

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

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Planning Research Tools Best Practices 145

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. As Dan Tyre , Sales Director at HubSpot, explains, "Salespeople have the opportunity and the responsibility to amplify good information to help prospects gain a better understanding of solutions. Let's dive in.

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Hubspot Lead Ranking Outreach Lead Scoring 71

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. According to Hubspot, consumers expect brands to be on almost 3.5

Social Media 166

Social Media Research Media Business 166

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

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Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. However, mounting research says otherwise.

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Hubspot Creativity Work Management Marketing & Strategy 95

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Accelerate sales pipelines. Increase sales productivity.

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Hubspot Marketing Analytics Tools Sales Cycle CRM 59

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Content marketing is likely a big part of your HubSpot SEO strategy, and in addition to creating new content, you need to manage your existing content.

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Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

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Hubspot Work Management Marketing Management Paid Search Agency 100

Hubspot

AUGUST 3, 2023

Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. Plus, the page shows how HubSpot is better with the ChatSpot integration. Plus, the page shows how HubSpot is better with the ChatSpot integration. Naturally, ChatSpot’s landing page includes all the benefit statements.

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Marketing AI Hubspot Product Tips 64

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

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Hubspot SEO Domain Content 101

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

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Hubspot CMS Development Work Management Buzz 101

SmartBug Media

MAY 6, 2024

HubSpot’s AI Solutions: More Power in Your Existing Sales Toolkit Recently, HubSpot has released a suite of AI sales solutions, each designed to elevate your sales game. Use HubSpot AI to do this : With the AI-powered content assistant, generate initial templates of emails in seconds. Save These Use Cases! Are you seeing this?

Work Management 59

Work Management Lead Ranking Lead Scoring Forecasting 59

Lake One

JANUARY 19, 2021

Minneapolis MN – Lake One Digital, a remote Platinum Solutions Partner , announces the launch of a new virtual HubSpot Marketing Strategy training program for small and medium sized businesses. At the 6-week program culmination, participants will have a fully developed program, ready for activation through their HubSpot Growth Stack.

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Training Hubspot Advertising Mediums Advertising Agencies 52

Hubspot

APRIL 8, 2020

At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. 3 Skills People Managers Must Master, According to HubSpot Employees. Nothing is more important for employee retention than good people management.

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Hubspot Work Management Lead Ranking Lead Scoring 101

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

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Hubspot Campaigns Advertising Agencies Work Management 85

Hubspot

APRIL 6, 2022

Alli Kramer , Account Executive at HubSpot, shares a tip she learned from her previous HubSpot manager, Chaz Fiorino : "He always advised to send an email before you call your prospect. Another part of preparing for a sales call is researching your prospect. Cold calling as the first point of contact.

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Hubspot Cold Calling Viral Marketing Work Management 86

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

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Hubspot Tips Ideal Customer Profiles Marketing Prospects 91

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. Let’s look at how Marketing + Sales teams use HubSpot at each step. There are two types of customer delight – educational and experiential.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Do research on your prospect’s company and website to see where they can improve. This will give you a sense of how you should talk to your prospect.

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Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. Let's dive in.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

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Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78