Marketing Insider Group

NOVEMBER 30, 2021

Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. Increasing Customer Loyalty and Retention.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Content4Demand

FEBRUARY 14, 2020

It’s a quick, simple and effective way to get people more bought into the brand and the Connections event itself. HubSpot Lets Customers Tell All . HubSpot has an underlying the me that ties its hefty library of social content together : # GrowBetter. This is what makes the above post so powerful.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Hubspot

JUNE 26, 2019

And if you’re like 65% of marketers, your company has implemented a loyalty program. But is your loyalty program working? According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them.

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. Here are some of the examples to get started.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Personalized marketing allows brands to increase brand loyalty and build lasting relationships with their customers.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

NOVEMBER 17, 2022

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customize HubSpot to match your business terminology with custom lifecycle stages.

Enterprise Management 121

Enterprise Management Marketing Automation Services Work Management Lock-In 121

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Hubspot Properties has a feature that highlights each known contact’s interaction with your brand. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Tomorrow People

MAY 30, 2022

After all, you can’t build brand loyalty if you don’t have customers. Use the true loyalty matrix to understand your customer base. A true loyalty matrix can help you visualise this better. A true loyalty matrix can help you visualise this better. Why customer retention should be your top priority. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. Carly Stec, Hubspot. The true hallmark of a strong and lasting brand is customer loyalty. Encourage brand loyalty by identifying, showcasing, and rewarding loyal customers.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Source: HubSpot. Delivering content for customers at every stage of the journey will help you build brand loyalty and advocates (AKA hit a homerun).

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Navigate the Channel

JANUARY 25, 2024

AI-powered personalization in marketing represents a sea change in how brands engage with their audiences, offering tailored experiences that not only captivate consumers, but also drive conversion rates and brand loyalty. Superior recommendations measurably build superior loyalty and growth; they amplify customer lifetime value.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Martech

APRIL 10, 2024

LinkedIn: Eldad Postan-Koren (32K followers) Ali Schwanke Ali is a MarTech contributor and the founder of Simple Strat , a platinum HubSpot Solutions partner. She also co-hosts the popular YouTube series “HubSpot Hacks.” He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 110

CRM Work Management Marketing Management Marketing Automation Services 110

Martech

DECEMBER 27, 2023

Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue. That translates to better customer experience, which means higher customer satisfaction and loyalty. Personalized customer interactions at scale?

Allocation 126

Allocation Barriers Lead Scoring Lead Ranking 126

SmartBug Media

FEBRUARY 16, 2024

Businesses can leverage customer feedback tools and performance metrics to maximize delight, brand loyalty, and retention. This contributes to increased customer loyalty and better retention. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Navigate the Channel

MARCH 13, 2023

As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. And, if you don’t know what drives satisfied customers, you can’t create customer loyalty. It’s given to you from your most-valuable business asset, your customers. Why is Customer Feedback So Invaluable?

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Zoominfo

OCTOBER 28, 2020

The other quadrants include customer loyalty , market expansion, and company transformation. Driving revenue by retaining existing customers is the name of the customer success game ,” according to HubSpot. Strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.” — HubSpot.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Content Standard

MARCH 12, 2024

But here’s the catch: earning that loyalty is harder than ever. Patagonia has earned customer loyalty because they don’t just talk about their gear. Hubspot excels at the art of content diversification and merchandising. But staking that claim requires confidence, guts, and an audience-first perspective.

Media 96

Media Brand Identity Branding Storytelling 96

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. A well-told story can make customers feel connected to a brand, fostering loyalty and trust. It’s about nurturing customer loyalty and advocacy. Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

APRIL 4, 2024

HubSpot HubSpot combines the power of CRM software with email marketing. If you’re looking for an email builder and a CRM that will help you track your leads and performance, HubSpot has you covered. HubSpot’s email marketing works for all content creators, but its focus is on businesses. Constant Contact 2.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Top Rank Marketing

DECEMBER 1, 2023

MediaPost The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] When it came to the most important goals among marketing leaders, 2023 saw boosting revenue and sales at the top spot, followed by better alignment between marketing and sales, and raising brand loyalty through customer relationships — (..)

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

SEPTEMBER 29, 2023

HubSpot’s Content Assistant and Chatspot AI Content Assistant helps marketing and sales teams ideate, create and share quality content in a matter of minutes if not seconds. To succeed in the long run, marketers must prioritize data privacy, adhere to ethical guidelines and champion responsible AI use.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Zoominfo

NOVEMBER 3, 2020

Just ask the likes of Airbnb, Spotify, Peloton, Slack, Zoom, and more — who have maintained (and even grew) brand loyalty through meaningful product expansion strategies while working today’s mostly remote work environment to their advantage. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Scoop.it

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value. Investing in loyalty pays off.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Vision Edge Marketing

APRIL 25, 2023

When you focus on the customer, you create a brand that is known for its exceptional customer experience, which can lead to increased customer loyalty, advocacy, and referrals. Hubspot is an example of a B2B company that is known for its customer-centric approach.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Top Rank Marketing

NOVEMBER 13, 2023

3 — Content helps you build relationships and loyalty Performing well in search gets readers in the door, and reinforcing your credibility keeps them reading. Content Marketing Institute has found that 78% of top-performing content marketers use content to build loyalty among existing customers.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Hubspot

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. However, they can increase customer loyalty with proper employee training. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Only B2B

NOVEMBER 30, 2020

Content marketing boosts brand awareness, sales, loyalty, and interactions. . HUBSPOT – THE STRONGEST EXAMPLE OF DOING CONTENT MARKETING RIGHT . HubSpot is the major player in tackling content marketing. HubSpot has built a spectacular customer journey that provokes prospect to reach the point of purchase. .

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Sprout Social

JANUARY 11, 2024

Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority. This aligns with a customer experience strategy that results in long-term loyalty. Hubspot Service Hub As noted earlier, expectations regarding response times are high.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

MARCH 10, 2020

And with marketing tools like HubSpot , you can use local audience targeting directly in your software. We've been fans of the blog for a long time at HubSpot. Plus, with HubSpot's marketing tool , you can get instant SEO suggestions for your blogs as you write them. Create a loyalty program. Build an email list.

Promotion 95

Promotion Business Loyalty Hubspot 95

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. A Personalized Experience Affects the People Behind Your Buyer Persona.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Hubspot

JUNE 7, 2021

That's where a brand champion comes in as someone who promotes your business and helps grow your loyalty base. Stay updated on the most effective strategies to build brand loyalty with employees and consumers. At HubSpot, we have @HubSpotLife on Instagram, where we post employee takeovers, our Culture Code, and more.

Brand Identity 99

Brand Identity Branding Business Word of Mouth 99