Confessions of a B2B Marketer

JUNE 7, 2023

Follow AJ on LinkedIn Check out B2Linked In 5 words or less, what advice would you give someone starting a b2b marketing team? He also shares tips on LinkedIn ads and discusses the challenges of B2B marketing on the platform. He also shares tips on LinkedIn ads and discusses the challenges of B2B marketing on the platform.

Linkedin 52

Linkedin B2B Outreach B2B Sales 52

KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

Hubspot 86

Hubspot Tips Ideal Customer Profiles Marketing Prospects 86

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Don’t get me wrong. Choosing the Right Platform.

Linkedin 138

Linkedin Enterprise Management Work Management Marketing Management 138

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 Tip #1: Plan Engaging, Brief Content Emails are meant to be short, concise, and focused.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. But that’s just the tip of the iceberg! Let’s look at how Marketing + Sales teams use HubSpot at each step.

Hubspot 88

Hubspot Paid Search Agency Outreach Custom Publishing 88

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. Where should you be looking?

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. I love LinkedIn. Choosing the alternative to LinkedIn Elevate. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate.

Linkedin 109

Linkedin Enterprise Management Work Management Marketing Management 109

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. But that’s just the tip of the iceberg! Let’s look at how Marketing + Sales teams use HubSpot at each step.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Guess what?

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Hubspot

APRIL 6, 2022

Alli Kramer , Account Executive at HubSpot, shares a tip she learned from her previous HubSpot manager, Chaz Fiorino : "He always advised to send an email before you call your prospect. This can be done with an email, a LinkedIn message , or a comment on their social media. Cold calling as the first point of contact.

Hubspot 81

Hubspot Cold Calling Viral Marketing Work Management 81

Only B2B

JUNE 27, 2023

In this comprehensive blog, we will delve into a wealth of powerful tips and techniques for B2B appointment setting , underpinned by relevant data and compelling statistics. According to LinkedIn , 80% of B2B leads come from LinkedIn. A survey by Gong.io Effective B2B appointment setting is crucial for driving business success.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Tips Lead Scoring 62

Hubspot

MARCH 14, 2021

So to help you up your social selling game, we reached out to a few HubSpot experts for some key tips and tricks you can apply to better leverage your social media presence to connect with prospects and make hard sales. He says, "Twitter, Instagram, Facebook, and Linkedin are my jam. Let's dive in.

Tips 95

Tips Demonstrating Intent Hubspot Social Media 95

Strategic-IC

NOVEMBER 6, 2017

Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way. What Are HubSpot Sequences? But what about for sales? How Can Sequences Enhance My Strategy?

Top of Funnel 69

Top of Funnel Hubspot Practices Best Practices 69

Metadata

APRIL 21, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Three ways to lower your CPL on LinkedIn. If you don’t understand how LinkedIn and the algorithm works, you’re bound to fail. Use LinkedIn Lead Gen Forms. Target prospects who are active on LinkedIn.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

NOVEMBER 14, 2023

Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. As Dan Tyre , Sales Director at HubSpot, explains, "Salespeople have the opportunity and the responsibility to amplify good information to help prospects gain a better understanding of solutions. Let's dive in.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. HubSpot asked sales professionals where they got the best quality leads from. Turn to LinkedIn. Instead, use LinkedIn to find out who you already know, and to whom your contacts are connected. Image Source.

Examples 64

Examples Tips Marketing Analytics Tools Network Marketing 64

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. In 2014, HubSpot added a CRM. But that’s just the tip of the iceberg! Let’s look at how Marketing + Sales teams use HubSpot at each step.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

BOP Design

JUNE 22, 2020

In this post, we share tips on how to properly leverage your customer relationship management (CRM) database to increase revenue for your firm. Pro tip: Make sure the frequency of your newsletter as well as the content are geared to keep readers engaged. Read more: Tips for B2B companies to adapt during the COVID pandemic.

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Hubspot

JULY 7, 2017

8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. Session Type: Keynote.

Top of Funnel 76

Top of Funnel Hubspot Marketing Funnels Linkedin 76

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

MARCH 22, 2023

That’s why this post exists — to explain why networking is important, the kinds of people you should network with, the types of events you should attend, and tips for networking as a consultant. Be sure to follow the person on social media (preferably LinkedIn) and exchange business cards/email addresses with them.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Hubspot

JUNE 9, 2023

7 Expert Tips to Get a Sales Job Without a Degree How to Find Entry-level Sales Jobs What does it mean to work in sales? 7 Expert Tips to Get a Sales Job Without a Degree To help you get into the world of sales and start earning the above attractive salaries, we reached out to industry sales leaders to share their best advice.

Tips 70

Tips Peer-to-peer Work Management Ideal Customer Profiles 70

Hubspot

FEBRUARY 16, 2022

Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). But first … what is a sales hook? (If What is a sales hook?

Work Management 90

Work Management Marketing Management Tips Hubspot 90

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s what he had to say about post types: “Here’s the hard truth: there’s no strategy for going viral on LinkedIn or Twitter.

Twitter 61

Twitter Optimization Tips Display 61

Pam Didner

OCTOBER 7, 2020

You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy! Hopefully, this article was helpful and the tips will get you started on a productive, profitable career! As we know that many people play, work, and shop online, a brand needs to present itself digitally.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133