Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. HubSpot Sales. Leadfeeder.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JUNE 6, 2014

Dear HubSpot, Here''s my issue in a nutshell. I was hired to execute an inbound lead generation program, which I was excited about because I figured I wouldn''t have to do much convincing about why inbound marketing works and I could just start doing blogging, social, lead gen, etc. Do same for traffic.

Hubspot 28

Hubspot Lead Gen Top of Funnel Inbound Marketing 28

Hubspot

APRIL 30, 2014

Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Keep on reading to figure how to simply and scientifically calculate next month''s lead goal. (If

Lead Gen 28

Lead Gen Lead Scoring Lead Ranking Lead 28

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. He says the PPC manager is helpful to both lead-gen and ecommerce accounts. For a more detailed look at all the tools, here’s a demo that shows how you can use SEMRush to start a PPC campaign: HubSpot’s PPC Management Template.

Budget Programs 99

Budget Programs Enterprise Management PPC Paid Search Agency 99

Hubspot

OCTOBER 3, 2018

For my purposes, I decided to run a simple web traffic objective campaign (Snap also supports app installs, engagement, and other objectives). Additionally, Snapchat provides some excellent templates for creating ads. Snapchat doesn’t offer a native Lead Gen solution like Facebook, but they do support that objective.

Paid Search Agency 66

Paid Search Agency Demand Generation Agencies Ads Effectiveness 66

Optinmonster

MAY 29, 2023

You can use OptinMonster to increase your own lead generation efforts as well as bring in more traffic and income for your clients. You can then send this data to your email platform or CRM and use it to segment your leads. Every template has a Yes/No view already available. Talk about a win-win!

Advertising Agencies 57

Advertising Agencies Paid Search Agency Ad Agencies Work Management 57

ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Outbound lead generation tools.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. 2017 - Sept. Organic Growth Highlights. January 2017–June 2018.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Optinmonster

MARCH 13, 2024

Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners. If you aren’t generating leads for your website, metrics like website traffic or ranking on the search engine results page don’t mean anything. We’ll cover how to create lead magnets in more detail in just a bit.

Paid Content 129

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 129

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

APRIL 28, 2014

This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Business blogs trying to drive traffic and generate leads need educational, helpful content to be at the core of their content strategy.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. 2) Create lead gen offers that make people's lives easier. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Single Grain

APRIL 1, 2020

There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Lack of an effective lead nurturing strategy. And when your lead-generation efficiency slows down, your sales take a hit. Get A Free Consultation. What’s the churn rate?

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Optinmonster

APRIL 22, 2024

With content marketing, you can improve brand awareness, generate high-quality leads, and make sales. Without good content, building trust and getting traffic to your website is really tough. So what is quality content, and how do you generate more leads with it? You can’t generate leads without traffic.

Paid Content 91

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 91

Optinmonster

APRIL 27, 2023

A lead generation form, also called a lead gen form for short, captures email addresses and other contact information from potential customers. Learn how to create a lead capture form with our full tutorial. Next, let’s take a look at what makes an effective lead gen form.

Lead Generation 87

Lead Generation Sales Qualified Leads Examples Generation 87

Hubspot

JULY 9, 2012

Templates: Instead of spending time writing, those marketers who aren't wordsmiths may find it easier to create a template that prospects can download to make their lives easier. You can find many more options for quick lead-gen offer content that you could whip up in 60 minutes or less in this blog post.

Landing Pages 28

Landing Pages Bundling Inbound Marketing Allocation 28

Hubspot

JANUARY 10, 2014

"The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Let''s take a look at a targeted landing page that HubSpot uses.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Optinmonster

FEBRUARY 27, 2024

With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Optimize your content based on the findings to drive more traffic to your site. With 1400+ pre-built templates, you can embed the perfect form on your site in just a few clicks.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Hubspot

MARCH 19, 2014

We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. After digging into our own analytics, I found that over 19% of the traffic to our landing pages was coming from mobile. Excel templates, workbooks, etc).

Display 28

Display Landing Pages Mobile Marketing Class 28

Hubspot

SEPTEMBER 27, 2013

Start now with this customizable template for buyer personas. Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Lesson 1: SEO 101.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

MAY 19, 2014

But if you''re creating high-quality, in-depth content, "paywalling" it -- creating a landing page with a form behind which that content lives -- can be an extremely effective way to increase your lead gen. The Content Strategist was already our primary lead driver, but this simple tactic made it an even more lead-gen powerful channel.

Generation 28

Generation Marketing Websites Landing Pages Lead 28

Hubspot

MAY 19, 2014

But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. And then take that other blurb I''d copied and pasted from the blog post about what types of content performs well for lead gen on Twitter, and copy that under the "Twitter" chapter, too. And you need it now.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

APRIL 4, 2013

Or, on the flip side of that same coin, maybe event registration is your top priority right now, you want to make that the focus of your primary CTA, but so as not to sacrifice lead generation, you make your lead gen offer your secondary CTA. The following are examples from HubSpot''s own marketing.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Hubspot

NOVEMBER 4, 2020

HubSpot Ad Tracking Software. HubSpot’s Ad Tracking Software helps you with your inbound marketing strategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks. 7 Best Ad Management Tools.

Digital Asset Management 99

Digital Asset Management Work Management Marketing Management Paid Search Agency 99

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. Instead of trying to master how to create every type of content in existence, cut down on the stress and inefficiency and read about our collection of nearly 400 free, customizable content creation templates. Written & Editorial Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Hubspot

MARCH 16, 2016

To get a better understanding of where our blog leads are coming from on the post level, I analyzed a cohort of 11 posts on the blog that generate an above average number of leads every month. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Lead Marketing Qualified Leads Leads 28

Albacross

AUGUST 28, 2018

You want your client to refer you qualified leads, and not any Tom, Dick or Harry who will waste your time. This free template will help you track your marketing campaigns and make data-driven decisions to grow your business faster. Download the template. Lead gen ads. To learn more about Lead Gen ads, click here.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

JUNE 2, 2015

Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Let's take a look at how they prepared ZinePak's website for the traffic boost. Knowing the Stakes.

Traffic 28

Traffic Marketing Websites Effectiveness Paid Search Agency 28

SnapApp

DECEMBER 4, 2017

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

OCTOBER 21, 2014

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook as an example: 3) Contests. 15) Templates.

Landing Pages 28

Landing Pages Lead Gen Lead Marketing Qualified Leads 28

Hubspot

AUGUST 26, 2013

Note: HubSpot customers on the new COS can easily set up this automatic welcome email using Workflows.). While instant post notifications may be the preference for some, others might prefer just one daily, weekly, or monthly email roundup of your recent content (all of which are options with HubSpot''s new Blog COS ).

Lead 28

Lead Marketing Qualified Leads Leads Top of Funnel 28

Hubspot

JULY 31, 2012

As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Is your newsletter supposed to help you generate leads? Send traffic to your website? 3) Design your template. Have one in place?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28