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HubSpot Product Update Roundup - April 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to recent research, 51.2%

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Huge Thumbs Up: Hubspot has Changed the Way Offline Events are Reported

Envy

For a long time, HubSpot treated offline events like Bigfoot. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. Well, the HubSpot Gods have smiled on us**. Remember, event marketers, are people too!

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What's the Deal with HubSpot’s Offline Contact Creation

Envy

It can be: “Organic Search”. Paid Search”. Paid Social“. Email Marketing“. This can occur when a contact uses an ad-blocker, which may block HubSpot’s tracking cookies. Unfortunately, there is not much that can be done on HubSpot's side of things to bypass this. Referrals”. Direct Traffic“.

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Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. How Marketers Can Prepare. You can also see insights like page views, post reach for paid and organic posts, and competitor page data. Free Tools.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. According to recent research, 51.2%