Oktopost

AUGUST 10, 2023

That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Hubspot

AUGUST 30, 2019

But, with the growth of social networks, social media marketing is even more heavily embraced today. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 101

Social Media SEO Lead Scoring Lead Ranking 101

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. Keeping up with your social listening and monitoring is vital for success.". Not optimizing your videos.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Social Media. Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Marketing Insider Group

NOVEMBER 8, 2022

More than 50% of content in social media news feeds comes directly from peers. Image Source: Sprout Social. Posting an optimal amount of content can be tricky, especially if it’s your first time dipping your toes in the pool of content marketing. Misuse of keywords will send you to the back of the line.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). By optimizing your efforts over time, you can boost sales and ROI for your business. The average ROI for social media ads is 0.86.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Envy

AUGUST 22, 2017

When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits. Social Media Marketing - The B2B process. Reading Time: 10 unfelt mins.

Social Media 82

Social Media Process Media Marketing Automation Services 82

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Monitor social media for conservations with buyers. 1 in 3 US buyers are influenced by social media in their purchases. Check us out !

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. for trending keywords in search.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment. But that’s far from the case—according to Putnam Investments, social media initiatives resulted in $4.9

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Hubspot

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 89

Social Media Ideal Customer Profiles Media Marketing & Strategy 89

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. Ultimately, paid social media helps with targeting audiences, and driving sales. Every social media channel is different. million viewers on average.

Paid Social Agency 99

Paid Social Agency Social Media Media Budget Programs 99

Hubspot

NOVEMBER 5, 2019

We get it: Social media metrics are important. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later. Social Media Metrics are imperative to social strategy. Getting data and ROI is really important.

Cost Per Click 98

Cost Per Click Social Media CPC Media 98

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. Leveraging Data to Improve Engagement One could argue the engagement rate is the most critical data point of social media marketing. The post Optimize Your Buyer’s Journey: A Data-Driven Approach appeared first on ClearVoice.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. They now have 12,000 active users, 9.4K

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. They now have 12,000 active users, 9.4K

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

Hubspot 82

Hubspot Campaigns Advertising Agencies Work Management 82

Brandpoint

JULY 11, 2022

Hootsuite Content topics: All things social media Why read: Hootsuite is a trusted social media scheduling brand and provides great content on tackling social media challenges, trending social media strategies and how different industries can implement social media successfully.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. This can help position your business as a thought leader in your industry.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

DECEMBER 12, 2019

Beyond these charts, many podcasts are discovered through word-of-mouth or social media. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO. These charts are algorithmically generated.

Hubspot 100

Hubspot SEO Design SERP 100

sagefrog

APRIL 2, 2024

At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. From HubSpot and SEMrush to Buffer and Google Analytics, we leverage these subscriptions to deliver exceptional results for our clients, and our client’s success proves it.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

SmartBug Media

JULY 25, 2023

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Look specifically at your ranking for targeted keywords and organic traffic numbers. I also use it to enhance our writing.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 97

Acquisitions Hubspot Lead Scoring Lead Ranking 97

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Search Engine Optimization (SEO). Make sure to optimize the content you write for your website for search engines. Social selling is a long-term endeavour.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Sprout Social

AUGUST 28, 2023

And social data is at the center of many marketing transformations. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Social Media Examiner.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Contently

APRIL 4, 2023

Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO). Optimizing for voice search assistants (e.g., No one wants to give out their personal phone number in 2023!)

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. If you’re lacking in one area, it means you’ve still got room to optimize your site. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109