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8 Frequently Missed Lead Gen Opportunities for Your Homepage


This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. How visitors are finding your website and where they are landing is an important part of this lead generation conversation.

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen


This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn. Here are 4 ways you can use LinkedIn's Group Statistics to optimize your business' lead generation efforts. 1. Collect Insights for Generating Leads Outside of LinkedIn. Connect with HubSpot

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). Funny enough, we weren't the only ones interested in finding out this answer. Our Metrics.

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55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?


The sample we used for our research is a random sample of the clients for whom we have permission to aggregate and anonymize their data," said Lauryn Bennett, Head of Brand at Chartbeat. The Chartbeat team looked at a random sample of 2 billion pageviews generated by over a half a million articles on 2,000 sites to see which types of topics got more engagement. Not quite.

15 Important Ways to Use Case Studies in Your Marketing


slide-in CTA that links to a case study. A CTA leading to your case studies page. At HubSpot, we call this "smart content.". For example, if we had a case study that showed how one customer generated twice as many leads as a result of our marketing automation tool, our blog post might be something along the lines of: "How to Double Lead Flow With Marketing Automation [Case Study]."

Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Anyone who is familiar with SlideShare will tell you to include a final slide featuring a call-to-action for lead generation. Remember, SlideShare is a visual platform.

How to Score Your Leads So Sales Works the Hottest Prospects


The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. Decide if Your Business Needs Lead Scoring. Connect with HubSpot

The Ultimate Guide to Marketing With Facebook's Social Plugins


Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers. What it Is: Facebook's Activity Feed plugin displays the most interesting recent activity taking place on your website. And, oh yeah, have you Liked HubSpot's Facebook page yet? ;o). Connect with HubSpot