Remove Hubspot Remove Lead Capture Remove Lead Gen Remove Sample
article thumbnail

10 creative lead gen examples sourced from marketing legends

Unbounce

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

article thumbnail

How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

In order to implement a lead scoring system, you need to have two types of data in place: demographic information captured by conversion forms , and lead intelligence , or behavioral data based on how a lead interacts with your website. Then you don't have the right data to start lead scoring.

article thumbnail

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

At HubSpot, we call this "smart content.". In Lead-Gen Content. 13) Include case studies in your lead gen efforts. SlideShare presentations are also easy to embed and share, and allow you to capture leads directly from the slides via a lead capture from. Check out this blog post.