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Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

Hubspot

For instance, I knew that you needed a big enough sample size to run the test on. I knew I could easily run one if I wanted, using HubSpot''s Email App. At the end of this post, you should be able to know how to determine the right sample size and time frame for your next email send. But that''s pretty much it.

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

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8 Frequently Missed Lead Gen Opportunities for Your Homepage

Hubspot

This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a gold-level HubSpot agency partner. Let’s face it: while most businesses have a website, more often than not, that site isn’t optimized to generate leads. Is there validation to back up your story on your homepage?

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10 creative lead gen examples sourced from marketing legends

Unbounce

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

In order to implement a lead scoring system, you need to have two types of data in place: demographic information captured by conversion forms , and lead intelligence , or behavioral data based on how a lead interacts with your website. Then you don't have the right data to start lead scoring. Connect with HubSpot :

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The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. To the landing pages for your lead gen offers. Marketing Uses: The Facebook Plugin is a great tool for taking advantage of the effects of social validation/proof. Connect with HubSpot :

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

We then hit those people who viewed it and have revealed their interest with a number of ads featuring lead magnets - more videos, quizzes, ebooks, cheatsheets, guides. Then we hit those people with video testimonials and offers, before completing the funnel with lead gen ads which work really effectively for us. . .