Hubspot

JANUARY 20, 2014

Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. If you need help determining what your leads goal should be, check out this traffic and leads calculator.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . The strategies, tactics, channels and ways to measure success are endless. Demand gen vs. lead gen. Demand gen challenges (and how to overcome them). But where do you start? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. If you're deploying Google Analytics through Google Tag Manager, instead you would look for your GTM Number, your GTM ID. Site Speed Sample Rate. Don't do 100%.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Hubspot

FEBRUARY 4, 2015

"We need more leads.". Pretty much every B2B marketer has heard this phrase from their sales team at some point in their career. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. 1) Use subscribe forms at the end of your blog posts.

Lead Generation 28

Lead Generation Peer-to-peer Generation Leads 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? At its current rate, Twitter will process almost 10 billion tweets in 2010. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 3, 2014

Tracking the return on investment (ROI) of your content marketing efforts isn’t always an easy process, but there are ways to approximate the dollar value of each content piece you create with varying levels of complexity. However, keep in mind that, for this process to work, you need to be diligent about tracking your time.

ROI 28

ROI Multi-Touch Attribution Top of Funnel Lead Ranking 28

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

JULY 22, 2015

Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen.

Analysis 28

Analysis Lead Gen Ad Frequency Advertising Benchmark 28