Webbiquity

article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

You may make your communications more relevant by segmenting your email lists according to industry, job description, or previous contacts. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172
article thumbnail

Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing: Everything You Need to Know

Webbiquity

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing?

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems.

article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

You can also curate informative content for them and add your insights. This information will help you tailor your content to meet their needs and preferences and build a solid social media community over the long term. Relevant: How relevant is each goal in relation to your overall branding and marketing objectives?

article thumbnail

11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. Email addresses are personal information, and neither consumers nor B2B buyers will provide them unless you offer something compelling in return. Select an attractive giveaway, though.

article thumbnail

What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Today’s B2B buyers are time-strapped and overwhelmed with information, making sales harder than ever. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. They demonstrate the research and relevance behind your cold outreach. Sponsored post. Customer Role Changes.