Navigate the Channel

JUNE 19, 2023

RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. Promote any new content to help your audience members know you have something from which they can benefit.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

APRIL 2, 2015

Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Cause Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

SEPTEMBER 14, 2016

You're in luck: We've organized a live event on YouTube with HubSpot's CTO, Co-founder, and builder of GrowthBot Dharmesh Shah, as well as Looker's Colin Zima, and Slack's Buster Benson. They're teaming up to tackling these burning questions about bots, and how they'll change our world of marketing and sales. ET // 11 a.m.

Youtube 28

Youtube Startups Hubspot Amazon 28

Outgrow

JUNE 26, 2022

The Ubersuggest extension will not only provide you with insightful data related to a specific keyword query on Google but also sites like YouTube, Amazon & more. With HubSpot’s marketing platform, users have access to a wide variety of informative and educational content about inbound marketing. .

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. The Role of Content in Inbound Marketing. Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

FEBRUARY 24, 2016

YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day. Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. 2) It’s pretty native.

Inbound Marketing 28

Inbound Marketing Adwords Banner Ads Top of Funnel 28

Outgrow

MARCH 11, 2020

If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Here are some of the top paid marketing channels for your SaaS business: Paid Search. Video Promotion. Over to You.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Content Marketing Institute

APRIL 10, 2018

After conducting a competitive assessment and focus groups, our team determined the buyer persona was an African-American woman with a master’s degree, promoted into a senior role within the last five years. Consider the case of content juggernaut HubSpot. In the HubSpot: Inbound Marketing and Web 2.0

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. Promote Your Content Often via Social Media in a Fresh Way. If you fail to promote your content , don’t expect it to perform well. Simply put by content marketer Salma Jafri, the mantra of smart marketers is “ create less, promote more. ”.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

APRIL 22, 2011

His personal views and beliefs aside, he has proven to be an amazing inbound marketer. I was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. These outlets are all becoming a voice for the celebrity, analyzing his behavior and promoting his performances.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Blogger PR 28

Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. YouTube Video Embedding. YouTube makes it easy for the public to embed YouTube videos to play directly on other websites.

API 51

API CMS Development Work Management Budget Programs 51

Hubspot

MARCH 2, 2012

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

Youtube 28

Youtube Search Marketing Optimization SEO 28

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. He is a professional emcee and an Inbound marketing evangelist. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing? Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

OCTOBER 23, 2014

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. 4) Change your cover photo to feature the piece of content you''re promoting.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The Wordstream blog focuses on marketing topics, SEO, E-commerce, social media, GDPR, and more. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

SmartBug Media

FEBRUARY 1, 2019

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Video can be used to promote your latest and greatest. It’s also been reported by HubSpot that 43 percent of people want to see more video content from marketers.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JULY 24, 2020

Ads, search results, and sponsored content that's paid to be promoted are common examples of this ad type. For example, If I were running a social media campaign for a client, and one of my content marketing strategies included paid ads, I might consider including the cost it takes to run them in the total price I charge the client.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 95

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Bruno Ramos Lara. Shaheen Adibi.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Hubspot

APRIL 17, 2020

Or, perhaps it's famous chef Gordon Ramsay , with a new YouTube tutorial on how to make Holiday-themed classics — complete with expert tips — which persuades you to Google his corresponding cookbooks for more insight on how to cook like a pro. It's a technique that gives companies a knowledgeable reputation that precedes their products.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

B2B Marketing Insights - WE

JUNE 29, 2018

Sign up for accounts that are relevant to your niche and customer-base–whether Facebook, YouTube, Twitter, LinkedIn, or other platforms–and own the space for your brand name. Next, spend some time on YouTube to see what people are watching under those same search term clusters. Content Marketing. Email marketing.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Find out from industry experts and marketers!

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Blogging should be an integral component of your inbound marketing strategy, period.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

JANUARY 24, 2014

Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Joshua Feinberg , Co-founder and Chief Inbound Marketing Officer at SP Home Run Inc. Did you blog today? If yes, submit to the challenge!

Tips 28

Tips Inbound Marketing Hubspot Youtube 28

Hubspot

SEPTEMBER 18, 2018

It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Don’t forget to share and promote your story!

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hubspot

OCTOBER 14, 2012

YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too. This seems like a logical, natural direction for YouTube to move toward.

Youtube 28

Youtube Google Paid Search Agency Lead Scoring 28

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. UK, Japan, Canada, Australia, France, and Germany. Cross-selling. Sales Enablement Content.

Marketing Budget 59

Marketing Budget Trends Cross-Selling Marketing & Strategy 59

Exo B2B

MARCH 16, 2017

But these rankings are based on quantification and not qualification … So, I thought it would be appropriate to drop the strictly numbers-based evaluation and concentrate on ten more qualitative measurements: Recognized by all actors in the Web Marketing field. Active Blog and other publications.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hubspot

OCTOBER 20, 2017

It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia. And for marketers who rely on Facebook to maintain and build an audience, what are you supposed to do with this information? I'm outta here.". 2) Helpful.

Social Media 78

Social Media Media Facebook Network Marketing 78

Hubspot

JANUARY 23, 2017

You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. With Facebook you can now reach these people with slick ad units like Lead Ads that promote your event or white paper and allow users to sign up with just a few clicks.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28