NuSpark Consulting

JUNE 29, 2015

The answer is simple: because content marketing delivers a higher long-term ROI than traditional outbound marketing. If you’re on a mission to convince upper management that content marketing is right for your company, take these steps. Use statistics to counter objections and gain approval for a content marketing pilot test.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Valasys

SEPTEMBER 22, 2023

One stellar example of influencer selection in B2B marketing that continues to resonate in 2023 is the collaboration between Neil Patel, a renowned digital marketing expert, and HubSpot, a leading inbound marketing and sales software company.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

BenchmarkONE

MARCH 31, 2022

In 2022, careful collection of first-party data , segmentation and personalization are key to generating sales. Email Marketing in a First-Party Data World. Third-party cookies have been a mainstay in the digital marketing arena for decades now. Hubspot offers a free CRM, but that’s not where the email marketing power resides.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Optinmonster

JUNE 27, 2022

Hubspot is one of the popular email marketing and CRM software used by nonprofits. Hubspot CRM integration makes it possible to personalize emails to customers. Free Hubspot CRM integration. Hubspot is available for free. Email Marketing for Nonprofits: Bonus Tool. Powerful email segmentation settings.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Hubspot

AUGUST 10, 2015

It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. For more fascinating statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement, take a look at the infographic below from HighQ.

Statistics 28

Statistics Video Marketing Paid Search Agency Open Rate 28

Hubspot

SEPTEMBER 4, 2013

For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. 1) Educate. Use these tools to sell internally.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Top of Funnel 28

Hubspot

JANUARY 15, 2019

We filtered for marketers working full-time on lead capture and lead generation. Here are some quick statistics about our sample. Everyone in our sample works full-time and said they were “very” or at least “somewhat” involved in lead generation and lead capture efforts at their companies.

Lead Capture 77

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 77

Hubspot

APRIL 21, 2015

Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? All of the data and statistics shared by inbound marketing practitioners talk of increased lead generation, lower costs per lead and higherROIs.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Qualified Leads Lead Ranking 28

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Why guess your leads when you can grade them? Is your website the missing link in your lead generation strategy?

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

SmartBug Media

OCTOBER 19, 2020

Conversational Marketing Statistics You Need to Know. Conversational marketing has been on the rise in recent years, with 2021 expected to see some of these trends continue to rise. 86 percent of online shoppers prefer proactive customer support, something that conversational marketing chatbots can offer immediately.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Conversion Paid Search Agency 111

Hubspot

JANUARY 26, 2014

This past week on Inbound Hub , we had a statistically significant* number of posts that dealt with the scientific side of inbound. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. 10 Stats About Inbound Marketing That Will Make Your Jaw Drop. From high school?

Hubspot 28

Hubspot Facebook Planning Stats 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

APRIL 26, 2011

Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing. It’s already well established… What’s a marketer to do? 78% of Internet users conduct online product research. Companies that blog get 55% more web traffic.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Hubspot

JUNE 8, 2010

Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads.

Lead Generation 28

Lead Generation Twitter Generation Leads 28

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Statista ) Email marketing revenue is projected to be $10.89

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

Hubspot

DECEMBER 9, 2011

One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn.

Statistics 28

Statistics Lead Gen Linkedin Leads 28

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). HubSpot State of Inbound 2018 ).

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Hubspot

NOVEMBER 25, 2011

As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

SmartBug Media

AUGUST 4, 2020

Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. Some good options to facilitate these surveys include HubSpot Service Hub , Promoter.io , and GatherUp. Online review generation is just one aspect of your overall digital marketing strategy.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

TrustRadius Marketing

FEBRUARY 28, 2019

We use Socialbakers to have better insights and better statistics about our social networks and our competitors. Alejandro Matheu | Digital Marketing Manager | Paradise Professional Development School. “We Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

We use Socialbakers to have better insights and better statistics about our social networks and our competitors. Alejandro Matheu | Digital Marketing Manager | Paradise Professional Development School. “We Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

JANUARY 12, 2017

2) HubSpot's Advertising ROI Calculator. Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance. 4) HubSpot's Leads Goal (SLA) Calculator. 4) HubSpot's Leads Goal (SLA) Calculator.

Budget Programs 28

Budget Programs Business Marketing Budget Click Rate 28

Inbox Insight

SEPTEMBER 26, 2017

This type of funnel is become more common place with B2B marketers today when launching lead generation campaigns. Statistics. Regional statistics. Key statistics. Introduces the problem. Efficient examples. Rounds up with a free trial. For corporate use. Case studies. Jam-packed. Consumable. Many takeaways.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Marketing Funnels 40

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics. But then you log in. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

APRIL 17, 2020

Attraction marketing helps you set your brand apart from competitors by focusing marketing efforts on what makes your product or service the more attractive option. It's also a great method for lead generation — by sharing accessible, educational content, you are converting possible leads early on in their buyer's journey.

Paid Search Agency 101

Paid Search Agency eCommerce Marketing & Strategy Class 101

Schubert B2B

FEBRUARY 5, 2019

Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. Suddenly, you’re flooded with statistics. After years of not having enough marketing data, you find yourself facing the opposite problem–there are too many metrics. But then you log in. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them.

Copywriting 150

Copywriting Tips Template Content 150

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics?

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. Give me some reasons how a blog on my site can contribute to lead generation and business growth”.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

JANUARY 3, 2011

A business blog is a powerful online marketing tool for inbound lead generation. A continuous stream of high-quality leads to feed the sales funnel and keep it humming is the lifeblood of industrial marketing. Source: HubSpot ). The chart below shows the difference between B2C and B2B companies.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Hubspot

JANUARY 18, 2012

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!). Let's face it: those middle child leads deserve some attention, too! Stats to Set the Stage for Lead Nurturing. Source: HubSpot ) Tweet This Stat.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

Hubspot

OCTOBER 12, 2011

Content creation is an important part of inbound marketing success. Content generates leads, educates customers, and shortens the sales cycle. However, inbound marketing content is more than just blog posts and product web pages. 50 [Insert Industry/Topic] Statistics For Better Decision Making - Data works.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Top of Funnel 28

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. Optinmonster.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Marketers that calculate ROI are 1.6

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

APRIL 26, 2010

As companies continue to increase the percentage of leads that originate from inbound marketing, effective alignment of sales and marketing becomes a critical area of organizational design. Marketing complains that sales is ignoring the leads that marketing worked hard to generate.

Work Management 28

Work Management Marketing Budget Marketing Management Cold Calling 28