Zoominfo

DECEMBER 13, 2018

Thanks to the influx of information made available online in the last decade or so, modern business professionals are thriving. Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Tomorrow People

OCTOBER 10, 2011

But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? Marketing is changing - and changing fast. In place of using purely outbound marketing approaches, companies are now seeing significant benefits by applying inbound marketing.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Make It Social. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

TrustRadius Marketing

APRIL 23, 2021

Outbound marketing involves many of the classic sales strategies from before the turn of the century. Inbound marketing centers on a new way of thinking about customer relationships and sales. Inbound marketing focuses on pulling customers in and using their own interest to drive the sales experience.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

OutboundView

FEBRUARY 28, 2019

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Convince & Convert

JANUARY 19, 2014

Now we talk to a real person as a last resort , after we’ve kicked the informational tires so thoroughly that we absolutely must reach out to get our final questions answered, pre-purchase. This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing.

B2B Marketing 143

B2B Marketing Work Management Top of Funnel Marketing Management 143

SmartBug Media

JULY 30, 2020

There is no denying the power of video in today’s inbound marketing world. Sales teams are using it in email conversations with prospects, marketers are using it to inform the Buyer’s Journey at all stages of the funnel , and web strategists are recommending it to round out digital resource centers.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Convince & Convert

APRIL 2, 2015

Called “Surplus Candy,” the videos ran on YouTube and were promoted on the Squarespace Facebook page. Inbound marketing may not seem like the kind of business that requires a cartoon supplement, but Hubspot is another B2B brand that has created comic strip content. Image via Hubspot.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. 32 Free Marketing Courses to Take in 2017.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Tomorrow People

AUGUST 21, 2012

Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? How to get started in mobile marketing quickly and easily. London Growth Strategies Conference.

Conference 120

Conference Marketing & Strategy Inbound Marketing Landing Pages 120

Outgrow

JUNE 26, 2022

What Is Attraction Marketing? In simple words, attraction marketing is a marketing strategy that helps you attract customers. This method of marketing your product or service provides valuable information to the customer before convincing them to buy your product. How to Implement Attraction Marketing?

Paid Search Agency 52

Paid Search Agency Outgrow Planning Advertising Agencies 52

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Creating an Inbound Strategy for Virtual Events. The infrastructure of a virtual event may seem to have a lot of moving parts. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClearVoice

DECEMBER 12, 2019

If you’re a kid, that may be a used gaming system — but if you’re a marketer, you have significantly better options from which to choose. The truth is that there is such a wealth of information available for cheap or free that you don’t really even need to go to that marketing conference you really want to hit.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Hubspot

APRIL 21, 2011

Check out HubSpot's latest video, featuring The SEO Rapper. You've never seen inbound marketing like this before! Hook: Inbound marketing Who you targeting? You know what you've got to do It will work for you Inbound marketing, you should try it too! How to Use Online Video for Inbound Marketing.

Inbound Marketing 28

Inbound Marketing Video Marketing Viral Marketing Cold Calling 28

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. Native advertising, done right, offers valuable, educational, useful information to your customers and prospects. The Role of Content in Inbound Marketing. What Is Native Advertising?

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. B2B content creators should seriously consider creating videos and uploading them to Youtube.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. It’s basically a requirement just to be on the Internet. Sirius Decisions.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

JULY 18, 2019

This would mean all of your information and data would live in a central location with no manual entry required, even if those applications don’t actually come with the software itself … sound nice? An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.). Well, good news!

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

MAY 14, 2019

Guerrilla marketing is placing bold, clever brand activations in high-traffic physical locations to reach audiences in a creative and cost-effective way, grow brand awareness, and spread the word about your brand. Inbound Marketing. Informative Marketing. Partner Marketing. Personalized Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SocialPilot

FEBRUARY 9, 2024

Mari is coauthor of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing. Mari provides powerful advice on Facebook marketing that covers news, trends, and strategic methods. Heidi’s writing is personal, relatable, and informative. He is a professional emcee and an Inbound marketing evangelist.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

OCTOBER 24, 2018

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators. Here's a brief definition of an API, followed by some key information on how to make one work for your business. What is an API?

API 50

API CMS Development Work Management Budget Programs 50

Hubspot

APRIL 14, 2011

How to Use YouTube To Increase Sales. But there are some very key reasons why it is so popular that you can duplicate in your market space. HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it.

Youtube 28

Youtube eCommerce FAQ Viral Marketing 28

Hubspot

AUGUST 24, 2011

Nowadays everyone uses social media , and in order for inbound marketers to make the most out of that fact, perceived social behaviors need to be included in whatever customer personas are driving your strategy. How can you use these usage patterns to inform when and what you post? Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Social Marketing Allocation Work Management 28

Hubspot

AUGUST 30, 2019

Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. But, with the growth of social networks, social media marketing is even more heavily embraced today. But, you might ask, which is more important?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Content Marketing Institute

APRIL 10, 2018

A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W. While true in the past, that information was five to 10 years out of date. Test and learn the persona hypothesis: The notion of marketing to a static buyer persona is dead.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

Hubspot

JULY 28, 2020

I was on the fence, so I wanted to see what my favorite YouTubers were saying. For instance, if you've found that you generate the most leads by making informative ebooks, create one about a topic that's your company's bread and butter. This will inform better business and marketing decisions. But today, I was skeptical.

Brand Identity 90

Brand Identity Branding Opinions Paid Search Agency 90

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

The Lead Agency

MAY 18, 2022

HubSpot’s research shows that four of the top six channels consumers use to watch video are social channels and 60% of consumers preferred video posts before written content or articles when researching. Popular B2B video types and how they best target the different stage/s of the B2B marketing funnel. Conclusion.

B2B Marketing 62

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 62

Hubspot

APRIL 22, 2011

His personal views and beliefs aside, he has proven to be an amazing inbound marketer. I was able to catch up with David Meerman Scott about why Sheen matters in the world of marketing: 1. “He publishes interesting and valuable information that people want to consume and that they are eager to share with their friends.”

Inbound Marketing 28

Inbound Marketing Webinar Metrics Blogger PR 28

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. It’s basically a requirement just to be on the Internet. Sirius Decisions.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40