Marketing Insider Group

JULY 22, 2015

And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. If your answer is yes, then it’s RFP for you. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. With listening tools like Sprout’s, agencies can uncover insights and conversations that help you prepare a powerful pitch. Just as you might advise your clients to incorporate social into their marketing efforts, agencies should do the same.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

SpotMe Blog

MAY 17, 2022

Our guide to the best virtual conference platforms helps you pick the right virtual solution. So we created this guide to the best virtual conference platforms to help you. So whatever your conference plans, our guide will help. Therefore having the right platform features can be a big help. What to look for?

Conference 52

Conference Best Practices Webcast RFP 52

Martech

DECEMBER 30, 2022

Our teams are helping them get things done. When I look back at all the columns I wrote this year for MarTech, one thing stands out: Most of them are designed to help you level up your email program. That has been my goal with my MarTech columns since I began writing them — to help marketers do better. Is an RFP in your future?

Planning 24

Planning Work Management Paid Search Agency Marketing Management 24

Webbiquity

SEPTEMBER 26, 2023

Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events. Offering a range of services including AV production, hybrid/virtual events and creative services, EideCom employs the latest technology to help event planners produce extraordinary events for their audience.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. The proposal helps you sell your product or service rather than your business itself. Instead of assisting your search for investors to fund your business, a proposal helps you seek new customers. Know exactly what you need? State the problem or need.

Template 69

Template CMS Development Examples Marketing Proposals 69

Pam Didner

NOVEMBER 5, 2020

And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Hinge Marketing

SEPTEMBER 1, 2014

The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook. Hope you learn something that will help you – let me know what you think on LinkedIn! Related Stories Does Social Media Help You Meet Your Bottom Line?

Linkedin 48

Linkedin RFP Marketing & Strategy Buyer Personas 48

The Point

JUNE 18, 2013

KnowledgeTree answers that challenge by helping sales teams discover the right marketing content at the right time. In your view, does that flood of new content help or hinder the average salesperson? One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. How Hinge Can Help. Or a business is in need of a particular service. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

ViewPoint

NOVEMBER 8, 2012

I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools to help salespeople drive more positive business outcomes. They need people to help them connect the dots.

Demand 120

Demand RFP Work Management Buying Cycle 120

ANNUITAS

FEBRUARY 9, 2012

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. You can follow Ardath on Twitter at @Ardath421. Storytelling involves people in the content by helping them suspend disbelief long enough to visualize whatever it is that your story presents.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Hinge Marketing

AUGUST 12, 2015

Thus, social media shares help people to find your website not only on social media platforms, but also through Google searches. Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48

Hinge Marketing

AUGUST 12, 2014

From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. To help you make the most of your efforts, here are seven video marketing tips to follow as you plan your project: Focus on your target audience. On Twitter or Facebook?

Video Marketing 48

Video Marketing Practices Planning Tips 48

Hinge Marketing

JULY 2, 2014

Now you may be familiar with the 5 P’s of marketing (Price, Promotion, People, Place and Product) and how they can help you market your services. When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages. So what kinds of things can help bolster your reputation?

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. In other organizations, IT is more of a strategic partner, helping individual lines of business overcome challenges. Very helpful. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. How Hinge Can Help. Or a business is in need of a particular service. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

AUGUST 7, 2014

Even when many of their most important marketing channels and touchpoints are spot on, there’s an important piece of the brand-building puzzle missing: the RFP response. When you prepare an RFP response, you spend countless hours working out estimates, compiling a team, assembling the most relevant items in your portfolio, and more.

RFP 48

RFP Marketing Proposals Differentiation Template 48

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. 8,000 Twitter followers.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” It must help your customers make the best use of their purchase. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Sword and the Script | B2B

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Heinz Marketing

MARCH 6, 2023

I’d love to talk about the old RFP and the idea that of like, if I get an RFP, if I didn’t know the company producing it, I’m probably already way behind. Matt: Talk about what the Day One mentality means about RFPs and whether or not we should be using them. Rishi: Yes. Rishi: Yes.

Top of Funnel 100

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. This question does not help you choose the right vendor.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

Leadspace

AUGUST 31, 2021

Fast forward 10 years, and the focus shifted to data collection — largely led by Google, Facebook, Twitter, and other social platforms. To learn more about how Leadspace can help accelerate your data strategy, explore our customer data platform today. Second, manage your data as a strategic asset. .

Marketing Management 62

Marketing Management Digital Transformation RFP Sales Qualified Leads 62

Sword and the Script | B2B

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

B2B Digital Marketer

OCTOBER 5, 2020

In this episode of the B2B Digital Marketer Podcast , Paul Slack shares 20+ years of his experience and helps us figure out how to leverage this new medium to its fullest. 16:49 – Exercise of memorization and helping people implement the right behaviors. He is the founder and CEO of Vende Social and the author of Social Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. So we help companies collect and analyze, but then figure out how to act on that data. We help identify some of the things that our clients and prospects, and really anyone, should be looking at.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. So we help companies collect and analyze, but then figure out how to act on that data. We help identify some of the things that our clients and prospects, and really anyone, should be looking at.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Anteriad

APRIL 25, 2023

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. A COS helps personalize the experience, and that makes visitors more likely to become leads or buyers. Influencers are targeted most notably on Twitter. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? I don’t know that my mother-in-law right now, really knows what Klout is, but I bet my brother-in-law does, and he doesn’t read Tech Crunch and he’s not on Twitter, etc., It’s one piece of data. Jim : Where’s that coming from?

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Anteriad

APRIL 25, 2023

We put together a marketing glossary of what you need to know to help you stay on top of current trends and hot topics. A COS helps personalize the experience, and that makes visitors more likely to become leads or buyers. Influencers are targeted most notably on Twitter. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs. How can I help you?

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Directive Agency

JULY 26, 2016

Veravo.com // Twitter. AttorneyRankings.org // Twitter. When someone is looking to hire you to help them, this is a transfer of trust. MelbourneSeoServices.com // Twitter. Look for an SEO that will help train you and your team so that you can bring some of the core activities back in house. James Reynolds.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76