DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata. Learn how to drive conversions with Intent-based Leads.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

Optinmonster

MARCH 30, 2024

An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages. In particular, social proof has helped companies: Build customer trust. Validate and simplify customer’s buying decisions.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Only B2B

SEPTEMBER 21, 2021

Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? appeared first on Only-B2B.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Martech

OCTOBER 7, 2021

Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good. “From its inception, the business has been about kindness and community, and helping people eat well.”

Ethics 96

Ethics Advertising Agencies Advertisements Advertising 96

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. Learn how it can help you beat the competition to a deal. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson.

Intent Data 267

Intent Data Buyer Intent Intent Purchase Intent 267

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? Ready to take your lead qualification efforts to the next level?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 28, 2020

Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. The customers you’ve worked hard to win will make other purchases.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Aberdeen

SEPTEMBER 27, 2019

In the following three cases, equipping sales reps with intent data can help improve your retention rates. Giving them access to third-party intent data can ensure they’re only reaching out to in-market prospects that are showing purchase intent signals, cutting out many of the inefficiencies that come with improper targeting.

Intent Data 66

Intent Data Intent Purchase Intent Intent Signal 66

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

FEBRUARY 15, 2024

DiGGrowth’s DiGGi-GPT is a Gen-AI marketing data assistant that helps marketers analyze their data, optimize their campaigns, and make data-driven decisions.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Automation Services 265

Marketing Automation Services Purchase Intent Buying Cycle Marketing Prospects 265

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. This continual refinement can help improve targeting precision over time. Strategies. Here are some strategies where marketers can use these data insights.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. The data helps B2B companies predict the action of their prospects. Common Uses of Intent Data. Common Uses of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Zoominfo

FEBRUARY 15, 2023

The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems. ZoomInfo helps sales development teams do more than just drive additional revenue – we help them make better use of their time and do more with less.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Tactic #1: Easily Prioritize Accounts.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Porch Group Media

JUNE 6, 2019

In this webinar, V12, the leader in customer-acquisition solutions, will explore advancements in data, technology and analytics solutions to help you acquire, grow and retain consumers actively shopping for automotive parts and services.

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

Martech

FEBRUARY 13, 2024

For instance, you should have a longer leash for consistent communication for users who came to your site organically and expressed a level of purchase intent. More than keeping you out of spam folders, it should help you put your best foot forward to engage your full user base effectively. Get MarTech! In your inbox.

CAN-SPAM 123

CAN-SPAM Acquisitions Click Rate Purchase Intent 123

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Binary Demand

MARCH 26, 2024

Let’s uncover how it works with the help of an example. As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. In that case, it serves as a robust indicator of purchase intent.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Launch Marketing

JULY 26, 2023

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase. We can help! Ready to get started?

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method.

Intent Signal 91

Intent Signal Purchase Intent B2B B2B Sales 91

Top Rank Marketing

DECEMBER 22, 2023

[Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 Have you come across your own top B2B marketing news item that we haven’t covered? If so, please don’t hesitate to drop us a line in the comments below.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Hubspot

MARCH 27, 2023

This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Martech

DECEMBER 10, 2021

Being able to quickly differentiate your brand from others, through attributes such as these, can help you stand out from the competition. Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft.

Advertisements 112

Advertisements Advertising Ethics Purchase Intent 112

Marketing Insider Group

FEBRUARY 27, 2023

A marketing workshop can help you implement a content marketing strategy that turns that dream into a reality. Here’s how we’ve built our marketing workshop to help our clients achieve success. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. No problem.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Only B2B

FEBRUARY 11, 2024

That’s where intent data comes in as your compass, helping you identify potential customers actively searching for solutions like yours. But with different types of intent data available – first-party, second-party, and third-party – choosing the right one can feel like a complex puzzle.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. With NCP, you can do just that and help drive traffic to your website. billion in 2023. What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

Martech

FEBRUARY 8, 2024

Keyword research focused on purchase intent Keyword research isn’t something you’ve done once and can settle with that. Lots of both external and internal factors change and you can’t help but evolve with them. Focused on queries that close the pain points of our customers and, therefore, have potential purchase intent.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This provides a helpful starting point when sourcing, creating campaigns for, communicating with, and qualifying leads. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Aberdeen

DECEMBER 17, 2019

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. The good news is that data can change all of this by helping B2B marketers identify, engage, and nurture potential customers at the right time. The key is the marriage of artificial intelligence and intent data.

Marketing AI 52

Marketing AI Intent Data Intent Purchase Intent 52

Marketing Insider Group

MAY 20, 2020

According to the Havas Group, which helped to coin the term ‘meaningful brands’ with the annual Meaningful Brands study , meaningful brands “inspire meaningful connections between people and brands to generate business results. This consistency will help to develop real customer loyalty. Entertains. So what do you think?

Brand Identity 305

Brand Identity Branding Purchase Intent Fulfillment 305

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s intent data tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130