Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? Spending less on production means maximizing your ROI.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Providing your attendees with a fresh experience may help you attract, grab, and keep their attention in the crowded webinar space. Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 78% say it directly helps increase sales, and 84% say it’s helped generate leads.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FMG Suite

APRIL 25, 2024

To help you get started, I’ve outlined six practices that make the biggest difference. The lights and script are simply tools to help you with the substance. What do your clients and prospects want to know about? Use The Right Platform YouTube is the best place to host your videos. Actually, it doesn’t have to be.

Budget Programs 52

Budget Programs High Quality Lead Marketing Management Sales Qualified Leads 52

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. The B2B ecommerce market, however, accounted for $1.8

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Prospective customers can see examples of how your solution’s benefits are applied in real-life situations.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. Sword and the Script Media can help with B2B marketing, PR and social media. I think we don’t respect consumers’ time.” Why does this happen? >>> Need an extra pair of hands?

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Martech

JANUARY 30, 2024

Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Marketing Insider Group

AUGUST 12, 2020

Complement your strategy with aligned social media posts to capture more qualified prospects. Use customer research and employee-created content to move those prospects further along the sales funnel. Again, analytics can help. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools. More budget and more executive support would be helpful. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. The solution helps analyze all the relevant metrics, and assists in preparing, running, and evaluating campaigns. Yes, I’m an affiliate.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

MAY 10, 2023

How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Image Source: WordStream Key Takeaways: Good digital marketing agencies help you get a better ROI from online marketing than you can do alone.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Marketing Insider Group

APRIL 21, 2020

Some allow retargeting, but that won’t allow as much growth as more engaging, prospecting content. To help your performance video ads connect, be sure to: 1. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Those tweaks helped Clinique reach a diverse audience of women.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 Like, a lot. Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

JULY 11, 2023

Put yourself in your prospect’s shoes so you can advertise online in a way that is not annoying. When you are authentic and helpful instead of pushy, your brand is more likable. YouTube is another place to target your key demographic by their interests. Be a human and try to help people.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Animalz blog

FEBRUARY 25, 2024

Instead of betting blindly, a distribution-first strategy helps you find the channels with the highest potential ROI before committing. organic, LinkedIn, YouTube, TikTok, Reddit), including personal accounts you can use, like the CEO’s LinkedIn. a large YouTube subscriber base) and your ICP’s preferences (e.g.,

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! Help us get the word out! CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Vidyard

JULY 28, 2021

How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” How to Use Video CTAs on YouTube Video platforms like YouTube are ubiquitous, but when it comes to video calls to action, they’re relatively limited. Contents 1. Check out our guide.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Scoop.it

APRIL 11, 2024

The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s an ideal platform to introduce your brand’s offering to prospective customers. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Scoop.it

DECEMBER 29, 2022

Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. This will help you attract more leads, increase conversions and retain your customers long-term. According to Google , 90% of people discover new products and brands through YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. Since Google still rewards original, quality content, this approach can help you stay ahead of the game this year. Personalization is key.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Martech

JANUARY 26, 2023

That and her passion for leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects, explains why she’s a regular guest on MOps podcasts. The firm specializes in helping companies get the most out of HubSpot — from CRM strategy and setup to marketing automation and content creation.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Conference 114

Biznology

JANUARY 20, 2022

Major video platforms like YouTube make this “chapterization” easy. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results. The role of video in virtual selling should not be limited to getting prospects to pick up information on their own time.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Oktopost

DECEMBER 21, 2023

Alex urges that the traditional prospecting approach is no longer working. Buyers have lost trust in salespeople, and with the nature of cold calling and emailing being predicated on waste– B2B revenue teams need to embrace social selling to help hit their targets.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99