Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow
Optinmonster
OCTOBER 17, 2023
This approach is helpful when you have no working theory for why consumers behave in a certain way. Case Study Case studies are in-depth examinations of a business, process, product, person, or group of people. An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom.
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