Salesforce Marketing Cloud

OCTOBER 31, 2023

This isn’t too good to be true — it’s exactly what over 80% of service leaders say automated customer service helps them do. To help you put your best foot forward, we’ll dive into the ins and outs of automated customer service, and we’ll offer practical tips for making the most of automated tools.

Work Management 119

Work Management Autoresponders Automation Service 119

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. Regardless of how you refer to these AI blunders, if you’re using AI at work, you need to be aware of them and have a mitigation plan in place. If you’re adding LLMs into your daily work, here are four ways you can mitigate generative AI hallucinations.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Marketing Insider Group

AUGUST 21, 2023

With the help of AI, teams can enhance their efficiency by expanding the scale of QA insights to 100% of customer interactions, enabling companies to have an immediate “heat map” of conversation quality metrics. Use Natural Language Search & Generative AI in Your Knowledge Base Natural language processing has been around for many years.

Marketing AI 192

Marketing AI Marketing & Strategy Top of Funnel Resource Management 192

Sprout Social

JANUARY 11, 2024

Customer service software helps brands improve both. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform automates tasks such as routing and handing off tickets while emphasizing a fair balance of work among reps.

Enterprise Management 86

Enterprise Management Work Management Software Service 86

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. So how can generative AI help? Yet, only 24% are actually using any form of contact center AI.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Biznology

MAY 25, 2017

Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. The good thing about this is that you can put social media to good use if you combine it with your knowledge management system or knowledge base software.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

FEBRUARY 20, 2017

Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Sprout Social

APRIL 17, 2024

A chatbot builder is software that helps you create automated messaging with customers without extensive coding knowledge. It helps you engage with customers, answer inquiries and perform automated tasks. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Use it to eliminate busy work and get more done.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. Let’s tackle ‘the why’ and dig into how this service works. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Martech

JANUARY 18, 2024

The company surveyed 1,000 ML professionals based in North America and the United Kingdom working at companies with 500-7,000 employees for the report ( registration required). This helps brands create personalized and recognizable video content that appeals to their audience. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Salesforce Marketing Cloud

MARCH 19, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Biznology

NOVEMBER 16, 2020

A CRM system helps you close the customer service gap. In other words, your product development, customer support, sales, and marketing departments work in isolation, without sharing customer data. That is where, again, integrating your customer support tools with a CRM system can help.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. Let’s take a closer look at what employee self-service means, how it works, and how to create a self-service system that your employees will actually use. How does employee self-service work?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Salesforce Marketing Cloud

JULY 19, 2023

Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Imagine this from the customer perspective: you want to return a pair of shoes and you need some help. Get the insights now What is AI in customer service?

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Martech

NOVEMBER 16, 2023

An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. How we address challenges in one project can help provide perspective for challenges in other projects. Dig deeper: What is marketing work management? Resist any desire to overcomplicate this practice.

Work Management 97

Work Management Marketing Management Wiki Vendors 97

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Your agents work hard all year! But why limit the celebration to just one week?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. Today everyone can and should have an online portfolio sharing their work. A portfolio can get me interested, start the conversation, and help me narrow the time spent sorting through applicants.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. April 2023 Create Multiple Knowledge Bases *available to Service Hub Enterprise users only.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Martech

MARCH 30, 2023

New Contact Center features include: Topic Analysis aggregates call transcript data from the contact center and models trends succinctly for business analysts; Agent Answers listens and acts as a real-time coach for the human agent, surfacing knowledge base articles and helpful information. Five9’s Agent Assist 2.0

Marketing AI 107

Marketing AI Ideal Customer Profiles Features Product 107

Salesforce Marketing Cloud

JANUARY 17, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Companies can now use plug-and-play technology that can be put to work immediately, rather than spending thousands of hours developing their own generative AI applications without sacrificing data security.

Work Management 52

Work Management Service Features Customer Satisfaction 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

Read the post So, bottom line, you need to understand basic data terms because doing so helps you leverage data to do your job better. Action item : Here are three resources to help you get smart with data. It will make you AI-conversant, and help you understand how these terms apply to your daily workflow.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. Grow revenue: Analyzing customer purchase history and behavior helps identify opportunities for cross-selling and up-selling.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Sprout Social

FEBRUARY 8, 2024

Customer service tiers create a structured approach to providing assistance and addressing issues by prioritizing and routing issues based on their level of complexity. This approach works as an escalation system, so support agents can handle issues aligned with their set of abilities and system accesses.

Work Management 108

Work Management Marketing Management Service Paid Search Agency 108

FunnelEnvy

JANUARY 8, 2024

This post focuses on solutions to help sales update SaaS sales processes and where to optimize to increase customer acquisition in a world where buyers prefer seamless digital experiences over in-person calls. Responsive Websites Invest in technology that helps you serve personalized content to visitors based on their actions.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Heinz Marketing

APRIL 29, 2021

Developing content to distribute internally to train and support the knowledge base within the sales (and customer success) team helps keep everyone aligned on your company’s unique value proposition and messaging. Work with your sales colleagues to understand what will support them best. .

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. 1: Start At The Beginning. 2: Fight Off Feelings of Stagnation.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Here are a few examples of how having the best field service management in place can help your mobile workers sell successfully. This helps to create a valuable partnership between Service and Sales.

Work Management 105

Work Management Service Cross-Selling Training 105

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Televerde

JUNE 28, 2022

This article will explore what customer service automation is, its benefits and drawbacks, and how it could work with your customer service needs. Customer service automation includes various tools, including chatbots, knowledge bases, automated email responses, and artificial intelligence. Key Takeaways.

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84