Square 2 Marketing

NOVEMBER 10, 2023

Fortunately, you can integrate HubSpot with 100+ apps and web services to help your team work more efficiently. In this post, we’re going to cover seven HubSpot integrations that make a big difference in your ability to craft meaningful marketing campaigns and sales processes.

Hubspot 96

Hubspot Efficiency Marketing Campaigns 96

Zoominfo

FEBRUARY 27, 2021

The main purpose of sales intelligence tools is to help make more insightful decisions by providing in-depth information on potential prospects. ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams. Using this tracked behavior, Leadfeeder helps point out intent for potential purchases.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. Tell us about your job and your company.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100

Valasys

MAY 8, 2019

On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. He believes that Enrich will make customers lives easier and help them focus on selling and marketing with confidence as it leverages immediate and ongoing access to correct, complete and consistent information, wherever that data lives.

Zoominfo 49

Zoominfo Eloqua Top of Funnel Marketo 49

Zoominfo

MAY 25, 2021

Continuous training can help overcome challenges and associated stress of technology adoption,” he notes, “and also build confidence and the belief that technology tools can help salespeople and marketers achieve their goals and objectives.” . The Rise of Cross-Functional Teams. They learned to use the software better.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

AUGUST 2, 2021

With the chatbot’s help, they can make a personal connection with your visitors, leverage context in their conversations, and maintain a friendly, engaging dialog. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects. The result? Personalize Your Chat Messages.

Marketing Automation Services 246

Marketing Automation Services Sales Qualified Leads Marketing Websites Lead Ranking 246

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. Zoho Analytics : This is a self-service BI tool to help drive decision making. What others would you add to the list?

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Zoominfo

MARCH 15, 2022

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. OperationsOS helps these teams by simultaneously eliminating ineffective manual processes and vastly improving the quality of data. To be successful, those teams need good data.

Marketing AI 130

Marketing AI Enterprise Management B2B Sales De-duplication 130

Martech

DECEMBER 1, 2023

AWS has announced an expansion to its program to help advertisers and marketers find competent partners with solutions built on AWS. Within the AWS ecosystem, it should be helpful for advertisers and marketers to be able to identify partners with independent, third-party accreditation. Why we care.

Marketing Management 103

Marketing Management Digital Experience Platform Advertising Agencies Zoominfo 103

Zoominfo

APRIL 26, 2022

It’s a way to get very specific in your search criteria very quickly while using multiple parameters within your search,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. Boolean search operators help deliver more defined search results by excluding inexact matches — results that are close, but not quite right.

Zoominfo 130

Zoominfo Work Management Marketing Management Class 130

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. But data changes fast: at ZoomInfo, we update 1.5

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Marketing Insider Group

JULY 10, 2023

Predictive tools keep you competitive, help you make better decisions, and give you credibility with your team. Still, many of these offerings have predictive analytics to help you make decisions. The best CRM products include HubSpot, Salesforce, and Zoho. What Are Decision Intelligence Tools? Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

MARCH 31, 2023

Removing data silos helps ensure that teams can access the metrics that matter for them, and leaders can see how everyone’s efforts line up with broader initiatives. Goals like yearly milestones may be one way to help get that message across. ZoomInfo can funnel this information right into the systems where you already work.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? I found that Hubspot has been tracking this pretty well in their blog.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JULY 12, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Convince & Convert

FEBRUARY 9, 2024

And you better believe the SaaS world is building some pretty shiny machines to help you finetune your sales strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. At this year’s INBOUND conference , HubSpot CEO Yamini Rangan said the smartest go-to-market professionals will use GenAI with one goal in mind: “To drive customer connection.” “We

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MAY 9, 2022

Whether you’re the proprietor of a family business, launching a pre-seed startup or work for an enterprise firm, sales engagement platforms can help you optimize every stage of the sales cycle and achieve more as a team. Sales professionals are expensive,” says Christy Green, a senior product marketing manager at ZoomInfo.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Zoominfo

JULY 20, 2021

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? I found that Hubspot has been tracking this pretty well in their blog.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. We’ve now established that intent data is an awesome way to help marketers and salespeople alike, but who are the top intent data providers and what can you do with those tools once you purchase them? You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Zoominfo

MAY 25, 2021

Continuous training can help overcome challenges and associated stress of technology adoption,” he notes, “and also build confidence and the belief that technology tools can help salespeople and marketers achieve their goals and objectives.” They learned to use the software better.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. Create a damaging admission and communicate based on an authentic flaw” Dave Gerhard @ZoomInfo #GrowthSummit18.

Zoominfo 170

Zoominfo B2B Sales Act-On B2B Marketing 170

Zoominfo

DECEMBER 28, 2020

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Accessing a visitor’s intent data helps marketing understand where B2B decision-makers are in the buying cycle. says Russell Van Leuven, General Manager, ZoomInfo. How to respond to buying signals.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. So what components make up this effort? Offer expansion. Company transformation.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

SalesIntel

APRIL 19, 2024

This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. It helps you better understand their audience, tailor their messages, and reach the right people at the right time. Accurate lead data is crucial for successful sales and marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Look at Their Tech Stack . “If

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Sales automation tools help you to automate report generation in the simplest and more presentable way. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

OCTOBER 31, 2018

This type of strategy requires brands to enlist the help of influencers to achieve vital business goals. An industry expert can also help to inspire your marketing team to develop new, creative ideas to put a fresh spin on your current content strategy. What is B2B influencer marketing? Expand your reach. The solution? PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Zoominfo

JUNE 30, 2019

We also thought it would be helpful to provide our readers with examples of truly creative marketing. Hubspot: A Guide to Practicing What You Preach. So how did Hubspot and the concept of inbound marketing grow so quickly? Hubspot adopted and committed to inbound marketing in a way the industry has seen before.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

OCTOBER 5, 2021

With the chatbot’s help, they can make a personal connection with your visitors, leverage context in their conversations, and maintain a friendly, engaging dialog. A good bot-to-live-agent exchange will help reduce your lead response time and create a seamless experience for prospects. The result? Offer them relevant pieces of content.

Sales Qualified Leads 100

Sales Qualified Leads Marketing Websites Marketing Automation Services Lead Ranking 100

Hubspot

JULY 3, 2020

Nonetheless, sourcing these contacts and documenting their Buyer Role using HubSpot or alternative system of record will allow you to track and manage information related to each contact. Using tools such as LinkedIn or ZoomInfo can be helpful when researching an account and the key contacts within the account. Engage and Learn.

Account Based Marketing 101

Account Based Marketing ABM Ideal Customer Profiles Budget Programs 101

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. 7. HubSpot. Featured Video: If You Hate Mondays. 5. Dave Kurlan.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

AUGUST 6, 2019

Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. Offer a Free Tool.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. Scoops : Actionable leads that are sourced through surveys and ZoomInfo’s in-house research team.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

SmartBug Media

NOVEMBER 8, 2021

Email helps provide communication about your brand, spread the word about promotions, and get the attention of potential customers. The last thing any email marketer wants to face is an email-sending suspension from HubSpot. In doing so, you reduce the risk of emails being stopped by your sending platform, like HubSpot.

Validation 98

Validation Tools CAN-SPAM Hubspot 98