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Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Martech

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. Contradiction? Let’s explore.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. For the last two decades, our focus has been data,” says Hila Nir, chief product officer at ZoomInfo. “We

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. says Russell Van Leuven, General Manager, ZoomInfo. Consider this.

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Building a Sales Tech Stack? Start With Data

Zoominfo

The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. Some solutions, such as ZoomInfo Enrich , are also useful for marketers building email campaigns or executives doing broad research about their total addressable market.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Demandbase provides insights into contacts, company details, and buying signals.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Demandbase provides insights into contacts, company details, and buying signals.