Hubspot

DECEMBER 12, 2019

Due to Apple's outsized command of podcast downloads, their charts have played a critical role in helping new shows gain traction. With over 700,000 podcasts out there , millions of episodes and even more hours of content, podcast are a set of data that Google can help people sift through. Optimizing HubSpot's Podcast for SEO.

Hubspot 101

Hubspot SEO Design SERP 101

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 76

SERP Google Verticals Keywords 76

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.”

Marketing AI 116

Marketing AI Google Lead Scoring Lead Ranking 116

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. Content audits optimize the performance of existing content and enable data-informed strategies for new content. Improve SERP rankings for certain topics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 77

Hubspot Cost Google Process 77

SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Are you looking for help?

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. This information helps Google provide results that meet user expectations. Align your SEO strategy with audience research.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Without action words, your content may help a bit with brand visibility, but it won’t make much of an impact on the big-picture things that matter to your brand’s long-term success. Don’t be the last to join!

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Sprout Social

AUGUST 28, 2023

Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization. Here are some tools marketers are turning to for help with copywriting. Enter Sprout Social. Reputation management.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not. Let's dive in.

Design 73

Design Hubspot SEO Lead Scoring 73

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.”

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. This type of analysis opens up a door that will help you understand what it will take for you to rank for a broader share of topics within your industry.

SEO 96

SEO SERP Domain Analysis 96

Contently

APRIL 4, 2023

completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Revenue per page view To calculate, divide total page views by the total revenue attributed to the page.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Is your content helping searchers accomplish the task they need to complete? Work together to achieve SERP domination. What's the bottom line? Udemy has clearly figured this out.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 27, 2021

Our entire business revolves around using paid media to help drive inbound marketing. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

MARCH 26, 2020

Before understanding what local lead generation is, it might help to know what lead generation itself is. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Local Lead Generation Tips.

Paid Content 98

Paid Content Lead Generation Budget Programs Lead Scoring 98

Hubspot

APRIL 25, 2019

That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Your title is prime real estate for two things: product information and keywords.

Amazon 100

Amazon Paid Content Marketing & Strategy Marketing Strategy 100

Scoop.it

MARCH 2, 2023

Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). Luckily, Google has equipped paid search experts with one more tool to help build a successful campaign: ad extensions ! Increase ad rank.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Valasys

FEBRUARY 19, 2024

Improve Customer Experience Studying customer engagement and mapping out their journey to automate the touch points helps businesses deliver relevant content and timely promotions that resonate well with their target audience’s preferences and needs. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Stories make for better marketing because they elicit emotion.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? Understanding human behavior can help you write more enticing gateways to content. So, using numerals helps them stand out to a reader in the way that the word doesn’t.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. It also provides other information such as the competition level for that keyword. Wordstream – Another paid tool that provides detailed keyword information, including volume and competition.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm.

SERP 98

SERP Ideal Customer Profiles SEO Click Rate 98

Hubspot

JUNE 9, 2020

You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. The purpose of long-form content is to provide valuable information to the reader. Short-form content can be extremely helpful to readers who want a quick answer to their queries. Sounds pretty great, right?

Lead Scoring 101

Lead Scoring Lead Ranking Content Classified Ads 101

Hubspot

JUNE 16, 2020

Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. What stage in the buyer's journey do you want to target with your content, and how will a blog help you get there? Conduct keyword research.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Hubspot

FEBRUARY 5, 2018

The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 77

Features Google Work Management SERP 77

Hubspot

JANUARY 17, 2020

These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP.

Dwell 100

Dwell SERP SEO Marketing Analytics Tools 100

Moz

SEPTEMBER 27, 2020

Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). How vital is content for your SEO strategy, actually?

SERP 74

SERP Optimization Content Keywords 74

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Enlist the help of experts to spark creativity while ensuring posts are still keyword-driven.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. Keyword Research. Quality Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). What is local search marketing?

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can help you become especially persuasive. Stories make for better marketing because they elicit emotion.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65