NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. Then we lightly sprinkle in promotional emails for lead-generation and conversion-rate-optimization programs. Filter first. Then approach.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

ATAK Interactive

JULY 29, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 78

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 78

ClearVoice

DECEMBER 2, 2019

Assuming you’ve got a great content creation team, and you’re looking into tools like Uberflip to help get the content out there, you may be concerned that others in your firm are creating content that doesn’t follow your brand guidelines. This is where Lucidpress is making strides.

Planning 96

Planning Marketing AI Marketing Plans Paid Search Agency 96

Hubspot

OCTOBER 6, 2016

Don't get me wrong -- referrals are great ( really great ), but your agency's new business program needs to span a more diverse range of new lead sources in case your referral pipeline ever hits a dry spell. Read on to learn how your agency can start tapping these new lead sources and building up a more sustainable new business program.

Paid Search Agency 70

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 70

Hubspot

JUNE 25, 2019

Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. What is outsourcing in marketing and lead generation, anyway? But first -- what is outsourcing?

Lead Generation 77

Lead Generation Sales Qualified Leads Lead Ranking Generation 77

ATAK Interactive

JULY 29, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 60

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 60

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Best free email marketing tools.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

ATAK Interactive

JULY 26, 2019

note: Today, ATAK’s very own Content Marketing Coordinator, Meredith Burns, is sharing a few thoughts on her goal to learn more about the importance of inbound marketing. Up until a few months ago, I had about as much marketing experience as your local neighborhood kid selling lemonade at the end of the street.

Paid Search Agency 60

Paid Search Agency Work Management Digital Marketing Funnels Top of Funnel 60

SmartBug Media

APRIL 2, 2020

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. You do all of this research in a bubble and then you optimize your website with terms that no one is searching for, which leads to a big fail. Pain points.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

DECEMBER 13, 2011

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. 11 Editorial Guidelines to Enforce for Your Business Blog.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

MAY 13, 2015

1) Digital Marketing Syllabus. This Inbound Methodology Syllabus template is a guideline for a 15-week class. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on Inc.com about how content marketing helped you grow your Boston startup 10X. 5) Moz Academy.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

SendX

MAY 24, 2019

Padriñán from Pexels According to Forbes , email marketing continues to be a great vehicle for lead generation, inspite of the popularity of social media platforms and all the marketing methods that have been designed to help generate more leads and sales from them. Photo by Miguel Á. Never write for everyone!

Copywriting 151

Copywriting Tips Template Content 151

EveryoneSocial

MARCH 27, 2018

However, out of all the B2B marketing strategies out there, five of them are essential for all marketing departments to implement. No one strategy should be the main focus (at first), as each of these contributes to the increase of your leads, lead quality, and overall revenue. Inbound Marketing.

Paid Search Agency 94

Paid Search Agency B2B Marketing Marketing & Strategy Marketing Strategy 94

Martech Advisor

OCTOBER 23, 2019

Such effective monitoring of prospects’ activities helps sales and marketing focus their efforts on the right prospect at the right time. What Is a Marketing Automation Tool? These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Hubspot

OCTOBER 13, 2011

Now, as an inbound marketer, is it better to have one personality type or another? Well actually, a good inbound marketing strategy has at least one quality of each of these personality types. Let’s take a look at what each end of these scales contributes to a solid marketing personality. Extraversion.

Inbound Marketing 28

Inbound Marketing Personalization Paid Search Agency Planning 28

Hubspot

JANUARY 5, 2017

Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Optimization 100

Optimization Banner Ads SEO Banners 100

The Marketing Blender

MARCH 28, 2023

This can lead to increased customer loyalty and repeat business over time. Overall, brand messaging is a critical component of any successful B2B marketing campaign. By crafting a clear, consistent message that resonates with their audience, businesses can build trust, stand out in a crowded market, and build long-term brand loyalty.

Trust Marketing 59

Trust Marketing B2B Marketing Work Management Marketing Management 59

Outgrow

MARCH 11, 2020

Aside from organic methods, one of the most excellent platforms for lead generation is paid marketing channels. If you're using inbound marketing to grow your SaaS company, then paid marketing channels is one way to drive awareness of your business and put all that great content to work. Video Promotion.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

JANUARY 21, 2019

To combat these challenges, I spoke with six employees at HubSpot who each took a month-long sabbatical at their five-year anniversary. At HubSpot, employees are eligible for a four-week paid sabbatical, but only once they've been at HubSpot for five years -- however, this might look different at your company. Sabbatical Ideas.

Marketing Proposals 65

Marketing Proposals Work Management Hubspot Cable 65

Golden Spiral

DECEMBER 6, 2018

The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Stay on top of new marketing methods and developments to gain a competitive edge in your industry.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

SmartBug Media

JANUARY 30, 2019

My profile headline says, “ Marketing Consultant at SmartBug Media | #1 Rated HubSpot Partner ”. Avoid using cheesy stock images with dramatic sunlight (unless that matches your brand guidelines), and instead create an image that features your company’s personality and logo. Publish Content. That’s old news.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

SmartBug Media

OCTOBER 15, 2021

We stayed busy feverishly capturing notes and ideas to take back and implement across our clients' inbound marketing strategies. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. Email Marketing Sessions. RevOps Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Ranking 52

Hubspot

AUGUST 7, 2018

Having a strong SEO presence also translates to more in-store purchases, as well -- in fact, 78% of local mobile searches result in an offline purchase, and local searches lead half of all mobile users to visit stores within one day. The Best of B2B Marketing Content: 10 Examples. Top Online Marketing Tools. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

nDash

DECEMBER 14, 2020

I’ve written articles that have attracted millions of unique visitors to Fortune 500 companies, grown pageviews +607% over the course of just 10 months, and lead a team to lift organic traffic +390% in one year. That means solving marketing challenges from a helicopter view all the way down to the tactical level. Cybersecurity .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

FEBRUARY 12, 2013

I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today , and we’re generating 10 times the leads we did in the past. But my sales team does nothing but complain about these leads.

Top of Funnel 28

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 28

Hubspot

MARCH 24, 2013

The fact that Klout is jumping into deeper analytics and business-friendly metrics should be quite beneficial for marketers. Facebook Updates Cover Photos Guidelines to Allow Calls-to-Action. Too long have marketers cringed at the sight of wasted real estate and lost marketing opportunities.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

SmartBug Media

SEPTEMBER 10, 2021

Reporting on website traffic, leads, and conversions is an essential part of any digital marketer’s job. And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Hubspot Google 98

Hubspot

SEPTEMBER 5, 2013

It’s critical to not just acknowledge Google’s quality guidelines, but to also make them an integral part of how you approach the production of web content. What Are the Quality Guidelines? Following several leaks of the guidelines given to search raters, an annotated version of the document has been made public.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

SEPTEMBER 27, 2011

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers. Inbound Marketing University Certified.

Linkedin 28

Linkedin Work Management Marketing Management Tips 28

Hubspot

DECEMBER 14, 2011

The quality vs. quantity content debate isn't an uncommon one in marketing, especially in the world of inbound marketing. You can measure this by hard metrics like views and leads as well as engagement metrics like social media shares. Connect with HubSpot : Take a look at the past content you've created.

Research 28

Research High Quality Lead Content Guidelines 28

Hubspot

JUNE 21, 2013

Google has clearly communicated what it expects from webmasters when it comes to SEO, and it’s getting better and better at rewarding sites that follow its quality guidelines. Marketers who do not explicitly adhere to the principles below will continue to suffer from GAUA disorder. Google’s Quality Guidelines - Basic Principles.

Google 28

Google PR Guidelines Lead Ranking 28

Hubspot

FEBRUARY 29, 2012

And as evidenced by the success of HubSpot's new ebook on how to use Pinterest for business , which has been downloaded by over 37,000 people, it looks like a lot of you are interested in figuring out how to leverage this new social channel for your marketing efforts, too, regardless of whether you're a B2C or a B2B company.

Social Networks 28

Social Networks Network Marketing Social Marketing Hubspot 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. Truly believing -- like, in the darkest recesses of your soul -- that blogging is an indispensable part of being a successful inbound marketer. 70% of marketers are blogging at least once a week. We do that here at HubSpot, actually.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. SmartBug Media™.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). . 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107