Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. Tier 1: Deep research. Tier 3: Light research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Hinge Marketing

MARCH 20, 2018

For example, high-growth firms were almost twice as likely as their no-growth peers to conduct frequent research on their target markets. They were also more likely to prioritize their visibility in the marketplace, enter new markets, and “productize” their services. High-Growth Marketing.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Hubspot

DECEMBER 7, 2020

We surveyed 502 marketing leaders (mostly senior-level marketing managers, directors, VPs, and CMOs) from across the United States and asked them how COVID-19 has affected their teams, processes, and priorities. Download the research here , and keep reading to unpack some of our most important findings. Growth marketing.

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Vision Edge Marketing

OCTOBER 31, 2023

After completing your research, you identify at least five verticals , each with at least 100 prospective customers, that would benefit from integrating AI into their software to improve customer experience and outpace the competition and meet your criteria.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

Hinge Marketing

MARCH 13, 2018

The 2018 High Growth Study took a deep dive into the architecture, engineering and construction industries to uncover some very revealing statistics about marketing and revenue generation. The Hinge Research Institute surveyed 211 firms, almost two thirds of which provided detailed financial data. High-Growth Marketing.

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector. Assemble the puzzle.

Jigsaw 199

Jigsaw Lead Ranking Allocation Advertising Agencies 199

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. And they are 82 percent more likely to conduct regular research on their target markets.

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Allocadia

NOVEMBER 17, 2020

For the last twenty years, marketing’s been on a crusade to measure revenue impact. Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their department. 2021 Planning, Budgeting and Measurement Benchmark Results.

Growth Marketing 52

Growth Marketing Planning Advertising Benchmark Paid Search Agency 52

Vision Edge Marketing

OCTOBER 12, 2021

To that we say, “Whoa, Nelly, market validation comes first.” Here’s why this research step is growth-critical, product adoption, and how to do it. Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution.

Validation 268

Validation Work Management Marketing Management Paid Search Agency 268

Top Rank Marketing

FEBRUARY 7, 2024

Let’s take a look at where digital transformation stands in B2B marketing and what it might portend for the rest of 2024. Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021.

Digital Transformation 129

Digital Transformation B2B Advertising Benchmark Gartner 129

ANNUITAS

AUGUST 19, 2020

Putting the customer at the center of everything has been the cornerstone for successful growth strategies for decades, so nearly 10 years ago, a group of tech companies built a formulaic approach to growth that centered around the customer experience and called it “ growth marketing ”.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Webbiquity

NOVEMBER 29, 2022

Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Focus your research on customers’ preferences and interests. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast. Image credit: Comparably.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. Conduct extensive research to understand your prospective and existing customers, their pain points, preferences, and aspirations. With that in mind, follow these four basic principles to develop your positioning framework: 1.

Positioning 218

Positioning Best Practices Differentiation Touchpoints 218

Marketing Insider Group

JULY 14, 2020

More businesses are opting to use live chat as a way to research and interact with suppliers. The concept of growth marketing is strongly focused on data and how to use it to convert more prospects and drive sales. The growth marketer utilizes any and all data they have at their disposal to build demand and drive sales.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Heinz Marketing

DECEMBER 26, 2023

Market Research and Analysis Market research and analysis form the foundation of informed decision-making for businesses. Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands.

Business 115

Business Analysis Work Management Forecasting 115

Vision Edge Marketing

SEPTEMBER 12, 2023

A successful strategic plan is market and customer-oriented with a focus on expanding market share, improving customer experience, accelerating customer acquisition, retaining more high value customers, and growing customer lifetime value.

Planning 226

Planning SWOT Allocation Contingency Planning 226

Marketing Insider Group

SEPTEMBER 9, 2020

Needs-based segmentation that is based on findings from market research. At the growth stage, a business should focus on value-based segmentation. Ask company staff, experts, and stakeholders, and perform a bit of competitor research, if applicable. Customer segmentation is a key component of the modern marketing process.

Segmentation 268

Segmentation Allocation Business Demand Generation Agencies 268

New North

MAY 8, 2023

We find this is especially apparent in our B2B tech marketing agency space, as members of our audience have limited time to browse and research, and each niche business has unique selling propositions that meet unique challenges and opportunities in its industry. Working with a digital marketing agency (ahem… like us!)

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Top Rank Marketing

MARCH 25, 2024

The complexity and stakes of making a B2B purchase means the research process tends to be lengthy and thorough. Strategic B2B marketing measurement accounts for all of the various conversion types, as part of the proven recipe for revenue and business growth. Build topical authority to establish your expertise.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Square 2 Marketing

JUNE 23, 2023

, we’re going to educate all our fans on how the changes Google is rolling out around cookies will impact your ability to do marketing in the near future. On the show this week, we’re joined by Alex Navarro, growth marketing campaign strategist at Square 2.

Education 52

Education Growth Marketing Google Demand 52

Biznology

JANUARY 6, 2020

As such, Valerie is an avid follower of B2B marketing methods, to fill the seats and keep attendees coming year after year. Sean Campbell is CEO of Cascade Insights , a Portland OR based tech market research firm. I was honored to partner with her on a series of research reports on B2B data-driven marketing over the years.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

KoMarketing Associates

JANUARY 19, 2022

The platform has a wide array of powerful tools, from keyword research to competitor analysis to PPC analysis, there are plenty of ways you can effectively leverage this platform for SEO and beyond. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. Aida Kamber, VP of Growth Marketing at Code42.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Heinz Marketing

MARCH 15, 2024

The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth. Marketing: Marketers are the customer whisperers.

Top of Funnel 110

Top of Funnel Work Management Verticals Marketing Management 110

chiefmartech

MARCH 13, 2021

Oren Greenberg , founder of growth marketing consultancy Kurve , took the raw data of the landscape from over the past several years and matched it with web traffic data from SimilarWeb. His research revealed a number of interesting patterns — some of which were predictable, but a few that were counterintuitive.

Vendors 112

Vendors Traffic Consulting Growth Marketing 112

Hinge Marketing

MARCH 8, 2021

Among these survivors were a group of High Growth GovCon firms—firms who maintained a compound annual growth rate of 20% or greater over a three-year assessment period. Somehow, in the midst of a tumultuous year like no other, nearly 38% of GovCon firms attained High Growth status in 2020. Figure 4: Research on Target Clients.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Zoominfo

JULY 25, 2023

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. These insights come from the Hinge Research Institute ’s annual High Growth Study. Key Advantage 2: Talent.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Vision Edge Marketing

APRIL 20, 2021

The approach is research-based and uses a rating, ranking and weighing methodology so we can evaluate segments apples-to-apples. The key steps involve selecting criteria for each dimension, conducting the research, and then choosing a segment or segments that meet BOTH dimensions.

Segmentation 235

Segmentation Gartner Work Management Domain 235

Goodish Agency

MAY 17, 2021

When talking about CRO and growth marketing clients usually don’t have a lot of understanding or experience and since they always relied on the help of digital marketing agencies, they’ve never gained a deep understanding of CRO for SaaS. Best CRO Tools on The market. Biggest Challenges in Finding New CRO Clients.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

FMG Suite

APRIL 25, 2024

Consider that Morningstar research found that clients are 50% more likely to hire an advisor for emotional reasons than financial ones (60% against 40%). Other research suggests that advisors with higher EQ skills get twice as many referrals. Marketing plays a critical role in all these things, maximizing the rewards.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Liveintent

MAY 25, 2021

” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. “They’re sending static or boring creative to a website that’s completely not optimized and requires a user to go do their own research,” Sharma said.

Landing Pages 96

Landing Pages Top of Funnel Acquisitions Sample 96

Vision Edge Marketing

MARCH 8, 2022

Companies conduct market research , analyze the competition , and talk to customers and prospects to capture market requirements to support developing a new offer to fuel growth. They may have researched market trends, and yes, talked to prospects. You were in a wreck. Potentially every time.

Marketing Management 174

Marketing Management Paid Search Agency B2B Sales Planning 174

MKT1

DECEMBER 18, 2023

Related newsletters & frameworks: 3 DRIVERS OF MARKETING STRATEGY : Strategy drivers include product marketing research on audience, ecosystem, and messaging; your GTM motion; and marketing advantages. Oddly, this can even happen with a team of just 1 marketer.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

The Marketing Blender

JULY 13, 2022

Some examples of successful B2B growth marketing hacks are as follows: LinkedIn Content Marketing: Boost your LinkedIn posts to increase visibility and build followers/engagement faster. This means doing keyword research, creating quality content, and building links back to your site. Use Data To Drive Decision Making.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. First of all, though, you should revisit the difference between sales and marketing before you revamp your strategies. The sales function truly begins when the marketing funnel increases demand generation.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Hinge Marketing

JANUARY 27, 2022

How did these businesses achieve growth rates that would have been difficult without last year’s uncertainties? LexisNexis Interaction and the Hinge Research Institute have just released the law firm edition of the High Growth Study 2022. When they can’t hire high-caliber talent, high growth firms engage third-party agencies.

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. Figure 5: Top Most Impactful High Growth Marketing Techniques.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66