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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

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AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Referral Rock

It is essential to remember you are solving a customer’s question with content during the acquisition stage, but you are solving their problem with a sample of your product or service during Activation. Positive reviews and review ratings can count here too. The differences between acquisition and activation are a bit confusing.

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The key to a great landing page? Treat your customer like Kim Kardashian

Liveintent

” As someone who helps brands build their e-commerce expertise and DTC growth marketing strategies, Sharma wrote the guide on building great landing pages. . “It’s your job to make sure everything that person needs to read, see, and hear – press quotes, customer reviews, whatever it is – it all needs to be there.”

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

In 2019, we found the fastest growing businesses in professional services were 3x more likely to use original research in their content marketing strategy. Marketers in these organizations use empirical evidence to reinforce their brand position and boost their appeal to their buyer’s left-hemisphere criteria. To what audience?

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Fundamentals of Product Experimentation for Beginners

Convert

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Product-led growth organizations are geared toward creating impactful changes that influence customer behavior, satisfaction, and revenue. Don’t do that.

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What is Marketing Intelligence?

TrustRadius Marketing

Whether your business is large or small, marketing intelligence can give you a leg up in an increasingly competitive business world. Marketing intelligence refers to the insights, stats , or data that help businesses position products and services within their niche industry. Why Marketing Intelligence Matters.

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The Research is Out on 2018 High-Growth Consulting Firms

Hinge Marketing

But mid- and large-size firms were also well represented in the sample. Download the 2018 High Growth Study: Consulting Firm Edition. And they are 82 percent more likely to conduct regular research on their target markets. High-Growth Marketing. High-growth firms are more invested in marketing, too.