Metadata

OCTOBER 30, 2023

Unlike sales teams, which have defined roles and structures—SDRs, BDRs, and AEs—the structure of marketing teams is shrouded in ambiguity. Scroll on LinkedIn, and you’ll see job listings with the same description but different titles. This is why new-look marketing teams will be lean, mean ROI-generating machines.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Lenny's Newsletter

AUGUST 22, 2023

To get you a full, complete, and lasting answer, I brought in the big guns— Elena Verna (legendary growth advisor/leader) and Andrea Wang (former growth leader at Amplitude and Lime, now a partner at General Catalyst). Growth, as a function, is only a decade old. Sustainable growth is about evolution, not revolution.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

MKT1

JANUARY 11, 2024

Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Clay combines 50+ data providers, real-time scraping, AI, and outbound workflows, so you can send automated, 1-1 personalized campaigns (and book more meetings than your sales team). Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Metadata

MAY 5, 2021

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Why aren’t more B2B marketers advertising on Facebook? Very few people have accurate career data, and they most likely signed up with a personal email.

Cost per Lead 98

Cost per Lead CPL Lead Ranking Facebook 98

SmartBug Media

SEPTEMBER 12, 2022

After two years of attending INBOUND through a virtual platform, we were finally able to get together in person. Our team attended both in person and virtually, so we got to consume way more content than expected—90 pages of team notes’ worth, to be exact! Marketing trends. Creativity and culture in B2B marketing.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube.

Marketing Automation Services 115

Marketing Automation Services Lead Ranking Lead Scoring Peer-to-peer 115

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 332

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 332

markempa

DECEMBER 12, 2016

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Atomic Reach

JANUARY 3, 2019

He has been called a “Top Influencer for Chief Marketing Officers,” by Forbes, and has been listed as one of the “50 Marketing Influencers to Watch,” by Entrepreneur. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile.

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. HubSpot’s blog was ranked number one.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Outgrow

MARCH 24, 2023

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Heinz Marketing

DECEMBER 20, 2021

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68

accelerate agency

JUNE 30, 2021

For instance, accelerate agency doesn’t just provide knowledgeable SaaS content marketing for businesses—as an all-round SEO agency we can get you coverage in some leading places including HubSpot, Freshdesk and BigCommerce. Furthermore, you should consider the other bonuses that can be gained from your attendance.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

MKT1

AUGUST 7, 2023

Why we recommend 42 Agency: They’re one of our go-to agency recommendations for early & growth stage startups for all things growth marketing and demand gen. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets. They’ll be true partners and a pleasure to work with.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

Hubspot

FEBRUARY 23, 2021

Here's a text I received from Clubhouse when my HubSpot colleague, Amanda, bumped me up to the top of the waitlist. Clubs are groups of users interested in the same specific topics, similar to the Facebook or LinkedIn Groups feature. Once you join a club, you can see notifications of Rooms hosted by it. To do this, just tap their icon.

Co-Registration 101

Co-Registration Ideal Customer Profiles Profiling Privacy 101

Optinmonster

FEBRUARY 27, 2024

That makes Reddit one of the best growth marketing tools to find and talk to your target audience for free. You can combine Exit-Intent® with OptinMonster’s Page-Level Targeting to create highly targeted campaigns personalized to your site visitors’ interests. Pricing HubSpot has a free CRM with limited features.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Convert

MAY 26, 2021

Linkedin isn’t just for celebrating work anniversaries, cold pitches, and applying for jobs. I’ve learned so much about CRO in the last 3 months, just by following and interacting with experts in the industry, all for free, all on Linkedin, and you can do the same. His focus is on optimization, personalization, and user experience.

Conversion Rate 111

Conversion Rate Linkedin Optimization Conversion 111

Hubspot

MARCH 23, 2015

He has a very personal voice and his tips are very adaptable and easy for entrepreneurs to follow. Before becoming an investor and serving on the boards of Medium and Super, Josh was the product lead for growth and relevance at Twitter. Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Webbiquity

JUNE 18, 2019

Personalized marketing is key to engagement. When you send an email from a real person instead of, say, Marketing Team at marketing@companyXYZ.com, it comes off as a lot more personal. And your audience wants to hear from a person, not a company. 6) Getting a really mean reply to your marketing email.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

OCTOBER 17, 2018

Growth Hacking is a popular buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. "

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Zoominfo

SEPTEMBER 17, 2018

The Sophisticated Marketer’s Podcast. The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

seo.co

NOVEMBER 8, 2021

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Hubspot

DECEMBER 29, 2011

Today, using social media to direct traffic to your website and generate new leads is an indispensable part of your marketing mix. 6) I resolve to optimize my website for mobile and learn more about how to make the most of mobile marketing. With such rapid growth, marketers simply can't afford to ignore mobile phone users.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

seo.co

MARCH 8, 2020

His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing. HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

MAY 26, 2017

For example, HubSpot Research has found that 43% of consumers want to see more video from marketers in the future, while only 29% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report. Ebook: Website Redesign Guide.

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Vidyard

JUNE 15, 2020

That’s because—beyond offering personal, authentic outreach—video helps sales teams collectively earn more mindshare, spend more time selling, and improve quicker. In fact, HubSpot has called it one of 10 skills every sales development rep needs to master —though SDRs certainly aren’t the only ones who’ll find video valuable.

Video Marketing 104

Video Marketing Lead Ranking Lead Scoring Marketing & Strategy 104

SnapApp

APRIL 4, 2018

You have an expected close date, and are actively working with the person to get it done. . . Marketing Qualified Leads Conversions. Jostle | Growth Marketing Director. . . BIO-key International | Dir of Digital Marketing. . . in person meetings, phone calls) often close deals. 6: Pipeline Velocity. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

SEPTEMBER 20, 2022

Business growth. Marketing trends. Last but not least, today’s article will tackle creativity and culture in B2B marketing. What’s Next: The Power of Creativity in B2B Marketing. Presentation by: Amy Marino HubSpot, Sr. Director, Global Brand Marketing. How does HubSpot evaluate its creative efforts?

Creativity 52

Creativity B2B Marketing B2B Advertising Agencies 52

accelerate agency

JANUARY 26, 2023

Fortunately, most of these conferences will be in-person events again after being strictly virtual for two years due to the pandemic. Image Source INBOUND is an annual conference powered by HubSpot, and provides a platform for leaders in marketing, sales, customer success, and revenue operations to meet and share wisdom.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

JANUARY 26, 2023

Fortunately, most of these conferences will be in-person events again after being strictly virtual for two years due to the pandemic. Image Source INBOUND is an annual conference powered by HubSpot, and provides a platform for leaders in marketing, sales, customer success, and revenue operations to meet and share wisdom.

Conference 52

Conference Work Management Marketing Management Paid Search Agency 52

accelerate agency

NOVEMBER 8, 2021

Create your marketing automation strategy Determine your lifecycle funnel Define the metrics you want to measure at each stage Map the Lifecycle Customer Journey Build your automations and workflows Conclusion What is SaaS marketing automation? That’s why you should consider a good content marketing and SaaS SEO service.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Create your marketing automation strategy Determine your lifecycle funnel Define the metrics you want to measure at each stage Map the Lifecycle Customer Journey Build your automations and workflows Conclusion What is SaaS marketing automation? That’s why you should consider a good content marketing and SaaS SEO service.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

Key features of marketing automation software. Email marketing. Segmentation and personalization. What is the best software for marketing automation? Create your marketing automation strategy. That’s why you should consider a good content marketing and SEO service. 80% of B2B leads come from LinkedIn.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

JUNE 3, 2021

In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. How to go about finding the right person for this job. Plus plenty of tips from the other side: how to land a job as a Marketing Director. The skills needed for this job.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98