Marketing Insider Group

JULY 14, 2020

This is especially important since you may be understaffed at the moment and there’s a limit to the number of customers you can accommodate in person. They now expect the same amount of customer service the same way personal consumers would. There is now an increasing preference for making digital purchases rather than in-person.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies. HubSpot asked sales professionals where they got the best quality leads from.

Examples 70

Examples Tips Marketing Analytics Tools Network Marketing 70

Launch Marketing

JANUARY 3, 2024

For the most impactful marketing, data needs to be accurate and complete as field values are pulled in for segmentation, personalization and more. Challenge 2: Issues with CRM and App Integrations Most marketing automation platforms are either integrated with a customer relationship management (CRM) tool or double as a CRM.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Hubspot

MARCH 26, 2019

However, if you don't use YouTube for your current marketing strategy, you're not alone. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. To explore the best tactics for writing YouTube descriptions, I spoke with Eric Peters , a Senior Growth Marketing Manager on HubSpot's Academy team.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Metadata

OCTOBER 30, 2023

Unlike sales teams, which have defined roles and structures—SDRs, BDRs, and AEs—the structure of marketing teams is shrouded in ambiguity. The economy didn’t help—hip hip hooray for “do more with less”—but marketing is inherently scalable, so why overcomplicate things? Think of this person as your Marketing Ops unicorn.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

SmartBug Media

SEPTEMBER 12, 2022

After two years of attending INBOUND through a virtual platform, we were finally able to get together in person. Our team attended both in person and virtually, so we got to consume way more content than expected—90 pages of team notes’ worth, to be exact! Marketing trends. Creativity and culture in B2B marketing.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Envy

APRIL 5, 2022

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. “By

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Lenny's Newsletter

AUGUST 22, 2023

To get you a full, complete, and lasting answer, I brought in the big guns— Elena Verna (legendary growth advisor/leader) and Andrea Wang (former growth leader at Amplitude and Lime, now a partner at General Catalyst). Sustainable growth is about evolution, not revolution. Hiring a “builder” profile (e.g.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Hubspot

SEPTEMBER 30, 2020

Personalization. HubSpot Marketing Hub. HubSpot's Marketing Hub includes a myriad of free tools that help marketers do everything from managing your paid ads to collecting leads, building landing pages, and setting up email marketing campaigns. Personalization and experimentation embedded in product.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

DAGMAR Marketing

SEPTEMBER 13, 2022

By using appropriate marketing strategies, someone who needs your services will be more likely to find your office. Do lawyers need marketing? Almost all law firms benefit from marketing, especially firms with competitive specialties, like personal injury. How much should law firms spend on marketing? References.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. Growth marketing. Content marketing. Pre-Pandemic. Post-Pandemic. Majority in-house (64%). Shift to more in-house (68%).

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

MKT1

JANUARY 11, 2024

Personalized content at scale - Create relevant content for a specific person, company, funnel stage, and/or channel at scale. Clay combines 50+ data providers, real-time scraping, AI, and outbound workflows, so you can send automated, 1-1 personalized campaigns (and book more meetings than your sales team). Who is it for?

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Hubspot

MAY 5, 2020

That's when I decided to be, " That Person.". That Person: The annoying person who deviates from the group order at a Big Group Dinner. They also wanted to be " That Person.". I know it doesn't sound like a huge deal, but we were at a Mexican restaurant and if you know anything about Mexican food, it's communal.

Work Management 101

Work Management Opt-out Opt-in Trigger Marketing 101

Stevens & Tate

JANUARY 17, 2020

The Mad Marketing podcast is hosted by Marcus Sheridan, one of the partners of HubSpot, and the founder of River Pools and Spas. The podcast focuses mostly on SEO and content marketing and is a great resource on those topics. Incorporating personal stories from his career into his podcasts. . Marketing Over Coffee .

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Hubspot

FEBRUARY 17, 2021

Take a look at some of the Clubs that appeared when I searched, "growth marketing.". For example, if I were to join one of the Growth Marketing Clubs shown above, I'd be instantly notified if they hosted a Room on a growth marketing tactic. The Pros and Cons of Clubhouse. Don't worry.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Metadata

MAY 5, 2021

Very few people have accurate career data, and they most likely signed up with a personal email. I met another CMO, and he mentioned that while he worked at Hubspot, they tested thousands of images in ads and found that one worked much better than any others. A picture of a real person at their desk looking at the camera.

CPL 98

CPL Cost per Lead Lead Ranking Facebook 98

Hubspot

NOVEMBER 5, 2014

It''s time to start hiring and building your marketing team. While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. You''ll find you learn a lot about a person by the questions they ask you. 4) Give them homework.

Growth Marketing 28

Growth Marketing Peer-to-peer Ad Building Planning 28

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. HubSpot’s blog was ranked number one.

Peer-to-peer 71

Peer-to-peer Work Management Hubspot Paid Search Agency 71

Hubspot

JUNE 8, 2017

But while a colleague’s job might look different from our own, there’s actually quite a bit that we, as marketers, can learn from them. That’s why I recently sat down with my colleague, Adrianne Ober , a Channel Consultant here at HubSpot. I love seeing my Partners in person,” she shares. One of those things is channel strategy.

Work Management 100

Work Management Marketing Management Advertising Channels Advertising Agencies 100

Onalytica B2B

APRIL 11, 2017

In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups. Certain channels are most pertinent to startups seeking quick growth. The Importance of Integrity.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Hubspot

APRIL 11, 2017

I never thought of myself as a growth marketer, let alone a growth hacker. That might be what I love the most about the HubSpot Growth Stack , for example. On Quick Sprout, Patel does growth consulting work and leads an online "university" on growing website traffic. 4) Coelevate.

Marketing Websites 78

Marketing Websites Startups Communities Case Studies 78

MKT1

APRIL 6, 2023

How your marketing org chart changes based on your GTM motion For a deep dive into B2B marketing org charts, read the very first MKT1 newsletter. For an even deeper dive into B2B GROWTH marketing org charts, read this recent newsletter. Free products: How does freemium fit in here?

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Golden Spiral

APRIL 1, 2022

A robust CMO MarTech Stack usually includes: Content marketing. Marketing automation tools like HubSpot. Advertising platforms like Google Ads for Search Engine Marketing. Sales enablement tools (HubSpot for its CRM). Marketers have greater insight into customer buying decisions. Social media.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Hubspot

AUGUST 3, 2017

It’s no wonder that HubSpot marketers agreed: 2) There’s greater reach. Notice that, in his quote above, HubSpot Academy Senior Growth Marketing Manager Eric Peters also spoke to Facebook Live’s reach. HubSpot Social Media Marketer Nick Carney agrees: 3) It’s easy to use. To date, Facebook has 1.28

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

Hubspot

DECEMBER 1, 2017

But what's an otherwise industrious person to do when these days unexpectedly fall upon us? My colleague, HubSpot Senior Growth Marketing Manager Niti Shah , once told me that she pays herself in cookies and mozzarella sticks for completed tasks. It happens to all of us. We've got some ideas -- six of 'em, in fact.

Click Rate 78

Click Rate Planning Hubspot Comparison 78

B2B Digital Marketer

APRIL 29, 2021

Growth marketing is all about using technology and experimentation to develop a marketing strategy that is tailored-fit to the right audience. With the abundance of tools and information today, growth marketing has become the new way of doing marketing. But what exactly is growth marketing?

Marketing AI 52

Marketing AI Planning Growth Marketing Marketing Plans 52

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. How Empathy Will Grow Your Sales and Marketing Pipeline. Read about Five Ways to Immediately Boost Account-Based Marketing (ABM). Fast Growth Marketing: From 0 to 500,000 Users.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Outgrow

MARCH 24, 2023

I was recently listening to an interview by Marco Burch, a former CR of HubSpot. He was talking about the early days of HubSpot, this is probably way back into like early two thousand. He was like the seventh hire or something at HubSpot, and he said in the early days of HubSpot, HubSpot’s churn rate was 10% per month.

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Outgrow

JUNE 20, 2022

About our guest: From working for large brands in both B2C and B2B to scaling one of the largest customer acquisition engines in B2B, Kieran Flanagan is a Senior Vice President of Marketing at Hubspot , holding a proven track record of assisting SaaS businesses of all sizes. And so your product is across your entire go-to-market.

Paid Content 52

Paid Content Communities Work Management Product 52

Mailmunch

FEBRUARY 23, 2021

What platforms are best for mass marketing? The best platforms for mass marketing are: . Platforms like Mailchimp and HubSpot are set up to seamlessly send mass email communications as well as track the interactions with each email in your campaign. . Gives you flexibility in personalizing content. Mass marketing ROI .

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Only B2B

JANUARY 29, 2018

Take the time to craft nurture streams that are relevant to the role of the person you are communicating with, the stage of the buying process they are currently in and the content they have previously consumed. Consequently, you can tailor your marketing to each and every person. My personal best would be none of those.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

accelerate agency

OCTOBER 14, 2021

Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. PureClarity PureClarity is a platform that specializes in ecommerce personalization for increased conversions. Referral Candy Referral Candy is a referral marketing SaaS product for online stores.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Accelerate Agency works with high-authority domains like Hubspot and BigCommerce to increase organic traffic and referrals. PureClarity is a platform that specializes in ecommerce personalization for increased conversions. Personalized PDF reports are created for businesses based on respondents’ answers to quizzes and surveys. .

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

MKT1

AUGUST 7, 2023

Why we recommend 42 Agency: They’re one of our go-to agency recommendations for early & growth stage startups for all things growth marketing and demand gen. Our agency helps startups with Demand Generation & RevOps to hit aggressive pipeline targets. They’ll be true partners and a pleasure to work with.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Hubspot

JANUARY 12, 2017

2) HubSpot's Advertising ROI Calculator. Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance. 4) HubSpot's Leads Goal (SLA) Calculator. 4) HubSpot's Leads Goal (SLA) Calculator.

Budget Programs 28

Budget Programs Business Marketing Budget Click Rate 28

Heinz Marketing

DECEMBER 20, 2021

This week’s show is called “Building a High-Growth Marketing System on a Lean Budget” My guest is Kathleen Booth , Chief Marketing Officer at clean.io. To your point, CMO Coffee Talk began because we were doing in-person breakfasts. You can even ask Siri, Alexa and Google!

Peer-to-peer 68

Peer-to-peer Communities CMO B2B Sales 68