Content Marketing Institute

AUGUST 26, 2020

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results.

Content 111

Content Content Marketing Tools Brand Identity 111

Content Marketing Institute

NOVEMBER 19, 2021

Outside voices can make your content marketing. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.

Content Marketing 130

Content Marketing Content Paid Search Agency Studies 130

Stevens & Tate

MAY 10, 2022

Today, great content is so important because it is the actual message you are delivering to potential customers. It should capture the attention of your target audience and stand out within the huge sea of content that surrounds us every day. This can be very difficult to do because marketing content is everywhere you look.

Buyer Personas 93

Buyer Personas Content Buyer's Journey Inbound Marketing 93

Modern B2B

JANUARY 10, 2024

As good as you feel your content might be, do your potential customers feel the same way? Traditionally, gated content has been a cornerstone of B2B marketing campaigns, but traditions shouldn’t always be upheld for the sake of it. If you can’t offer that value, you should consider ungating your content.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Ranking 52

Content Marketing Institute

JANUARY 22, 2021

Don’t hide your content behind a bland headline. This week in content marketing, we share an example to prove the rule, plus new research into the search performance of marketing terms and a sweet ( but overlooked) content opportunity.

Content 136

Content Rules Search Marketing Research 136

Zoominfo

FEBRUARY 27, 2020

By this point, it’s probably been drilled into your head that a content marketing campaign is essential to your company’s success. In many ways, content is the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as […].

Content Marketing 182

Content Marketing Content Marketing Campaigns 182

Content Marketing Institute

FEBRUARY 26, 2021

The best content experiences put audiences front and center – and even at the controls. Continue reading → The post Great Content Experiences Start With Giving Up Control [Content Marketing Examples] appeared first on Content Marketing Institute.

Examples 112

Examples Content Marketing Content Paid Search Agency 112

DivvyHQ

NOVEMBER 10, 2020

Despite the pandemic posing new challenges for marketing teams, one key tactic hasn't changed: creating great landing pages with content that drives engagement and conversions. Here are some killer tips on this from guest contributor, Jori Hamilton.

Landing Pages 107

Landing Pages Content Tips Tactics 107

Search Engine Journal

SEPTEMBER 13, 2020

In content creation, great is the new mediocre. Consider these 10 specific elements if you want to step beyond mere greatness in your content. The post Stop Saying ‘Create Great Content’ – Say This Instead via @MrDannyGoodwin appeared first on Search Engine Journal.

Content 128

Content Content Marketing Marketing 128

Content Standard

APRIL 6, 2022

As owners of the customer experience, marketers are now challenged to craft interactions that marry both uncommonly compelling content and innovative experiential design. But the mental models traditionally used to create content are different from those that inform design. How can we close that gap? Image attribution: Greg Andrade.

Design 104

Design Lead Ranking Content Paid Search Agency 104

Vidyard

AUGUST 13, 2018

Video is an important part of good content strategies The importance of video has been a consistent message from the stage at INBOUND. A step-by-step guide to curate great video content Indulge us for the moment as we put aside the persona and where they are in the buyer journey.

Curation 118

Curation Top of Funnel Video Marketing Content 118

Acrolinx

FEBRUARY 11, 2022

Characteristics of impactful content In case you hadn’t noticed, in today’s online world we’re practically drowning in content — more content, to tell you the truth, than we … Continue reading "The 5 Characteristics of Great Content".

Content 52

Content Practices Content Marketing Marketing 52

Content Marketing Institute

DECEMBER 17, 2019

Your fellow content marketers have your back. Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute. Overwhelmed by the many industry-related book releases in 2019?

Content Marketing 139

Content Marketing Content Paid Search Agency Marketing 139

Scoop.it

FEBRUARY 16, 2023

Whether you’re a SaaS organization with a virtual phone number service or a digital marketing agency, one great way to attract new customers is to get existing ones to rave about your product and services. But here are just three reasons why testimonials matter when it comes to your content marketing plan. Seems obvious right?

Campaigns 59

Campaigns Case Study Case Studies Content 59

Content Marketing Institute

NOVEMBER 9, 2022

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up? Continue reading →

Content Marketing 114

Content Marketing Content Marketing 114

SEMrush

APRIL 28, 2021

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for writing SEO-friendly articles and perform well.

Tips 142

Tips Content SEO Content Marketing 142

Net-Results

SEPTEMBER 24, 2020

“How do I write a good piece of content for social media posts?”. So, here are 5 easy tips for writing a good piece of content for social media posts: Consider your audience. The posts content should lead naturally into the CTA that you eventually include. Of course, some of this is going to involve your creative process.

Social Media 71

Social Media Top of Funnel Media Cross-Selling 71

Content Marketing Institute

JANUARY 12, 2024

Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers. Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites.

Generation 92

Generation High Quality Lead Content Marketing Websites 92

DivvyHQ

JULY 22, 2022

As content producers, the more proactive we can be in our planning and production, the better. However, reactive content has its place, especially when you can find a good angle to tie in industry news or a cultural trend. So, how can you create this content? Is it ever a good idea to be reactive vs. proactive?

Content 107

Content Trends Planning Product 107

NuSpark Consulting

NOVEMBER 20, 2016

Is your content marketing strategy plagued with glitches and slowdowns? Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Get Your Players Together.

Tips 178

Tips Work Management Content Marketing Management 178

Tomorrow People

FEBRUARY 2, 2018

Here’s content marketing secret number 2. We hope you’ve laced up your cleats, because in this part we’ll be nailing the kick-off process with your content marketing agency. So how does a great relationship between client and agency teams start? Putting content in view of your suspects and prospects is an awesome responsibility.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Engagio

DECEMBER 4, 2018

Creating tons of content that doesn’t get used and flooding the funnel with leads and opportunities who aren’t ready to buy aren’t the best ways to enable sales teams. It’s how marketers, communicators, sales, and customer success break down silos, ensuring a more effective investment in content. Effective ABM needs great content.

Account Based Marketing 107

Account Based Marketing Distribution ABM Top of Funnel 107

Search Engine Journal

APRIL 19, 2023

How do you cut through the noise and create content your audience loves? The post What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast] appeared first on Search Engine Journal. SEJ's Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets.

Practices 77

Practices Best Practices Content 77

Convince & Convert

OCTOBER 22, 2015

The Intersection of Web Design and Content Creation. Andy’s extensive experience has proven that simply helping people to build websites without helping them populate those websites with content was not a complete service. Orbit Media remedies this by requiring the designer and content marketer collaborate closely.

Design 142

Design Traffic Wikipedia Content 142

Marketing Insider Group

FEBRUARY 25, 2017

Content marketers put creativity up on a pedestal. The post Brilliance in Plain Sight: Great Content Creators Find Meaning in the Day-to-Day appeared first on Unthinkable. The post Great Content Creators Find Meaning in the Day-to-Day [Podcast] appeared first on Marketing Insider Group.

Content 130

Content Creativity Google Advertising Channels 130

Content Marketing Institute

DECEMBER 2, 2019

Have demand-generation marketers moved their content marketing from good to great in the past year? Continue reading → The post The Demand-Gen Content Investment: Good to Great? New Research] appeared first on Content Marketing Institute. See for yourself in CMI’s 2019 demand-generation research.

Demand 89

Demand Research Demand Generation Content 89

Writing on the Web

NOVEMBER 25, 2015

As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. My background in psychology has been essential in learning how to write effective content for a business blog. For many content creators, writers, or bloggers, that is risky. We’re not trained to write emotionally.

Content 100

Content Blogger Positioning Business Blogging 100

Kapost

FEBRUARY 6, 2019

We all know—I hope—that a content strategist isn’t the person in charge of figuring out how to make more content, but rather owns the strategy of translating organizational and marketing strategy. The post How to Hire a Great Content Strategist appeared first on Kapost Blog.

Content 76

Content Marketing & Strategy Marketing Strategy Personalization 76

DivvyHQ

APRIL 9, 2019

When it comes to SEO and content marketing, there’s another Jaws effect playing out in our professional lives. This shark’s evolving search algorithms lurk beneath the warm waters of the web, devouring websites and content programs that can’t keep up with algorithmic shifts. And you know creating targeted content is essential.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Content Marketing Institute

FEBRUARY 14, 2023

What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? Continue reading →

Thought Leadership 116

Thought Leadership Paper Content Advertisements 116

Scoop.it

NOVEMBER 15, 2018

Similarly, 85 percent of brands use content marketing instead of any other form of marketing. However, according to Zazzle Media , the ratio of success with content marketing is quite low, as the percentages highlight. Therefore, we have gathered some great examples which will help you identify the basic do’s and don’ts.

Examples 72

Examples Campaigns Content Marketing Paid Search Agency 72

Contently

AUGUST 21, 2018

Content competition is ridiculously fierce. I honestly believe there’s never been a better time to create great content. As I wrote in my Ask a Content Strategist column last summer, those insights can unleash our creativity and help us figure out exactly what our audience wants. Attention spans are dwindling.

Distribution 86

Distribution Video Marketing Marketing & Strategy Content 86

Writing on the Web

SEPTEMBER 10, 2014

If you want to write great blog content , tap into what makes you mad. Great blog content is always about what your readers care so much about it keeps them up at night. In a previous post about Creating Shareable Content , I suggested that one way not to be boring is to go on a rant. It makes them angry.

Content 100

Content Copywriting Internet Marketing Blogger 100

Content Marketing Institute

JUNE 3, 2022

But that won't help you differentiate with content – unless you connect your brand's why to your audience's why. You've heard the advice to "know your why." Robert Rose shares a step-by-step process to help. Continue reading →

Differentiation 113

Differentiation Content Marketing Content Paid Search Agency 113

Digital B2B Marketing

SEPTEMBER 5, 2013

Content quality is in the eye of the beholder. ” If someone answers no, your content wasn’t good enough for them. Great Marketing Content. I’m sure you have experienced bad content. I’m sure you have experienced bad content. You have experienced great content as well.

Content 100

Content Rules Marketing Education 100

Marketing Insider Group

SEPTEMBER 26, 2013

We have already established that it is not enough to have great content. So what is the secret ingredient to great content? Doug Kessler (@ DougKessler ) and the folks at Velocity Partners have struck again with another amazing perspective on content marketing. Content Marketing' Photo Credit: Wikipedia.

Wikipedia 100

Wikipedia Content Advertising Agencies Training 100