Smashmouth Marketing

JANUARY 21, 2010

Don't dial until the list can be worked top-to-bottom in one sweep without a struggle. Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Use them to work smarter.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Not bad for 3 days work. nice blog comparison of LeadLander and Google Analytics ]. They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Not bad for 3 days work. They meet their promise. The following took place in the last 3 days.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

AUGUST 23, 2013

However, unless your inbound lead comes in the form of a calendar invite, date, time and phone number booking one of your sales reps for a appointment, there is still work to do. Research the prospect on LinkedIn, Google, Social Sites. The outbound function assigned to these leads is typically referred to as Inbound Response.

Cold Calling 100

Cold Calling Hubspot Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 17, 2010

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. That's great, but as I'm thinking about it, how exactly does this work? Upon opening up the solution, you can view your ActiveConversion dashboard. You're able to see your active leads, broken down by active companies, active prospects, and qualified leads.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

NOVEMBER 29, 2009

Are you going to take time to reflect on what's working, what's failing and make changes? I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Are you combining inbound marketing and outbound marketing and maximizing unified demand gen techniques?

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

NOVEMBER 19, 2009

I recommend that you don't peek at the work in progress until it gets a good deal of the way there. You'll want to tweak things and until the team is complete, you'll probably throw wrenches in the works. After a few weeks of tweaking and working on content, Kyle said "Go live, man!" Six hours later the first lead came in.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Ranking 100

Smashmouth Marketing

DECEMBER 21, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Opportunities - Work sales opportunities in a team mode. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

MARCH 29, 2010

They can still work machine gun style or sniper style, but understanding when to use each technique is important. Research 101 - Gone are the days of just dialing a list top to bottom. Our reps need to be educated snipers that make every dial count. This session turns them into detectives. Times have changed here too.

Training 100

Training Demand Generation Demand B2B Sales 100

Smashmouth Marketing

DECEMBER 15, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JANUARY 28, 2010

Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Work the prime time with tools like autodialers and ConnectAndSell. ". Use the tools available to us. Dial more strategically. Specific times per day are important. Don't just bang the phone like a stamping machine.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Smashmouth Marketing

DECEMBER 30, 2008

Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. You've invested in a good list, get your inside team, your reps, or an outsourced vendor to work it.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Reach Them - Don't wait for them to learn about twitter or find you with a google search, find them. You've invested in a good list, get your inside team, your reps, or an outsourced vendor to work it.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 26, 2008

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted. I work hard to post valuable answers and bring some value to the users. In trusted member sites, such as LinkedIn, it could use some tools to help it work.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

damphoux : @siriusdecisions not a seat holder, love your work, was glad to see public LinkedIn group invite but was bummed when found out is restricted siriusdecisions : @damphoux Unfortunately we were having trouble with spam when it was more public but we still plan on starting a more public group soon. an anti-social marketing tactic?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

OCTOBER 5, 2009

If they have visibility into your strategy and can do consistent work for you, they will be that much more effective. The sad reality of the recent downturn is there are some fantastic resources working as freelancers or striking out on their own. (To Aaron: Paralysis works both ways, unfortunately. Lastly, think like the CFO.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100