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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly.

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What’s New: Chorus Mobile App, ZoomInfo Chat and OperationsOS 

Zoominfo

Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. The all-new Chorus app can be found in the Apple App store or Google Play.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. This should include optimizing title tags, meta descriptions, and URLs. Backlinks and content are some of the most important ranking factors on Google. Engage in Guest Posting. Explore Social Media.

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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Instead, Google has been programmed to judge content semantically- meaning, how the keywords being used relate to the intent of a search query. Google has attacked this trick head-on with the launch of the Panda algorithm. Google recognizes poorly written or duplicated content and penalizes accordingly. Meta keyword tags.

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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. But, what is new is the abundance of video resources now available within Google search results. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

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A Marketer’s Guide to Optimizing Web Content for Voice Search

Zoominfo

All recent Google algorithm changes indicate a move toward more advanced, adaptive search functionalities. These days, Google and other major search engines have an advanced understanding of natural language patterns and the interconnectedness of different topics. Why is voice search important to marketers?