Anything Goes Marketing
APRIL 3, 2006
You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Google Romance has inspired me.
Anything Goes Marketing
JULY 20, 2007
I've used Google and randomly chose the search query "software integration". That doesn't make sense coming from a Google search query! It has a call to action right at the top which outlines how to purchase the product and has a good first paragraph that summarizes the product.
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Anything Goes Marketing
FEBRUARY 24, 2008
Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? it rocks!). Get the Cat by Lawson Software.
Anything Goes Marketing
MARCH 18, 2007
Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service.
Anything Goes Marketing
OCTOBER 8, 2007
Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". This will allow you to track the source if web visitors downloaded a white paper or purchased a product.
Anything Goes Marketing
MAY 30, 2006
Here's a good article on ClickZ that explains that checking out how keywords do in Yahoo and Google can affect how well your website navigation will resonate with users. In this case using pet products was better then pet supplies as more people searched for pet products.
Anything Goes Marketing
AUGUST 23, 2006
I was half expecting to see a blue screen of death or one that has the Google colours. This is not an open source product - it's Google! This made the least sense as it's in Google interest to make using AdSense easy. PPS - Yes, I know it's free by Google has a gazillion dollars and can do better. The system hangs.
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