Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. This book helps you learn exactly how to do that. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. You constantly need to look at things like key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and whatever else is key in your field.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Google Earth: Homeward Bound. People use maps to reach their destinations.

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Not sure what that is? Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” And, no, we’re not talking about launching paid campaigns on LinkedIn, Facebook, and Google Search—although you definitely should, because paid advertising is still worth its weight in gold.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing.

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Marketing Insider Group

NOVEMBER 12, 2014

And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. While this would be true of any age, Brian presents some suggestions for dealing with the increasing rate of change. Viral’s Secret Formula (197,782 pageviews / 327 comments) by Jonah Berger.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

SocialPilot

JANUARY 21, 2024

Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth. Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. You can read the full case study here.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers. Mark Johnstone.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Writing content that is easier for #Google to understand can help you write better content for humans. Explore Social Media Storytelling. Marketing storytelling lets you share personal, relatable, and compelling messages with your audience.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. However, one can argue that one without the other would be entirely useless.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. “Here’s the content from the presentation. ” Trying GroupHigh for blogger outreach campaigns.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Outbrain

JUNE 16, 2021

Use storytelling to convey your authentic voice. All of these video engagement efforts have one thing in common: They utilize storytelling. Storytelling helps to create an authentic, trustworthy voice that resonates with consumers. Great video storytelling pushes on people’s pain points and provides a satisfying solution.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

LeadSquared

FEBRUARY 10, 2016

Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral. The easiest ones would be: a) Google Alerts – You can setup alerts for the keywords/topics of your choice and get news articles/blog posts etc.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

ClearVoice

JANUARY 10, 2020

Now, without the help of Google, make a list of companies that you buy from regularly. Whether it’s Facebook, Instagram or YouTube, these viral destinations allow you to connect, in real time, with past, current and potential customers. And the reality is, very few will ever be presented with the opportunity.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

While quizzes and games are not new (crossword puzzles have been a print media mainstay for ages), they are becoming more interactive, social, and viral. Now, these science fiction dreams are becoming a reality, aided by developments in technology, video, and VR headsets from Facebook, Google and others.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Scoop.it

OCTOBER 29, 2020

We have all been on the internet for most of our lives, and inevitably we had to ask ourselves a question – why is this viral and this is not. Virality is like alchemy. Most of the viral videos appeared randomly, creators were not expecting them to be so successful. You can not treat it like a science. Be Genuine.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Once we’ve done that, we can analyze the information and present it directly to the user in our various products. Diverse Voices.

Brand Identity 45

Brand Identity Branding Ethics Trust Marketing 45

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. E-A-T is now one of the three biggest factors Google’s algorithms consider when constructing search engine results pages.

Storytelling 97

Storytelling SERP Public Relations PR 97

Hubspot

APRIL 23, 2015

Expertly crafted by the brand storytellers at Arnold Boston , the Small Business Big Dreams series presented by Progressive is a perfect example of human, value-driven video marketing. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me.

Video Marketing 28

Video Marketing Campaigns Advertising Agencies Paid Search Agency 28

Outbrain

JULY 24, 2019

In these circumstances, there is a way to receive maximum traction from your content, and that is to make it go viral. Going viral is key to minimizing the effects of content shock. What Is Viral Content? Viral content is an article, image or video that rapidly surges in popularity by receiving lots of re-shares and links.

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Content Standard

APRIL 19, 2024

YouTube YouTube is a video-only platform and the second-most visited website globally, after Google, which translates to a huge potential audience for your brand. Instagram Instagram reigns supreme for visual storytelling, offering a variety of placement options, including in-feed posts, Carousels, Stories, and Reels.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Marketing Insider Group

JANUARY 21, 2014

How To Take Advantage Of Visual Storytelling. Follow the top photos, videos and presentations on a regular basis and try to understand what makes them so popular. It is not about “going viral.” And please continue the conversation with me on Twitter (@ BrennerMichael ), LinkedIn , Facebook and Google+.

Storytelling 100

Storytelling Social Networks Custom Publishing Viral Marketing 100

Single Grain

DECEMBER 15, 2020

Here’s how your email analytics will be presented in HubSpot: This dashboard shows that 8.9% Google's Campaign URL Builder tool allows you to easily add campaign parameters (UTMs) to your URLs so you can track them in Google Analytics. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Single Grain

FEBRUARY 14, 2020

Takeaway : One thing you can steal from this video is the use of an exciting, humorous approach to storytelling. Another thing to learn from this video is the incredible creativity in using blatant humor and a complete lack of euphemisms for brand storytelling. Growth Study] Slack: The Fastest Business App Growth in History.

Startups 141

Startups Promotion Video Marketing Campaigns 141

Content Standard

AUGUST 29, 2016

Storytelling. There was a time only a few years ago when content marketing was so new as a form a digital marketing that brands could successfully reach, engage, and convert audiences by focusing on inbound techniques without storytelling elements. “Newsletters continue to be the most popular email campaign that marketers send.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75

Content Standard

OCTOBER 2, 2020

” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Lymari Morales “Good content isn’t about good storytelling. ” — Team Position2 Digital Marketing Quotes “Google is the new corporate homepage.” If it is not news it is worthless.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Single Grain

NOVEMBER 25, 2019

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad. What Is Viral Marketing? B) Buzzworthy.

Viral Marketing 136

Viral Marketing Word of Mouth Paid Search Agency Planning 136

Buffer

MAY 13, 2019

Keep reading to see how the music streaming giant can drive your brand forward and present some unique and exciting opportunities to connect with your audience. The other way to go about distribution is with Viral promotion. Spotify is unique among other ads in that it has a strong storytelling element to its data.

Paid Content 75

Paid Content Brand Identity Branding Mobile Advertising 75

SalesIntel

DECEMBER 19, 2023

The viral nature of social media amplifies your message, creating a ripple effect that extends your brand’s reach far beyond what traditional methods could achieve. By presenting a well-rounded and engaging profile, you set the stage for meaningful connections and establish a solid foundation for your social selling efforts.

Lead Ranking 40

Lead Ranking Ideal Customer Profiles Marketing Management Cold Calling 40

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. You saw the crazy, fastest video of all time, the most viral thing ever invented? ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. You saw the crazy, fastest video of all time, the most viral thing ever invented? ” Everybody’s going to want to do a viral video now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Sprout Social

DECEMBER 8, 2022

♬ Storytelling – Adriel. Use Google Analytics to identify content that resonates with your audience and drives traffic to your site to inspire future videos. Utilizing YouTube SEO , for example, can help you get discovered on the platform, and on Google. shedd_aquarium. Happy TurtleTuesday! ? seaturtle #aquarium.

Social Media 126

Social Media Video Marketing Top of Funnel Media 126

Outbrain

DECEMBER 8, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. Every year has at least one viral meme, and 2018 was no different. This is not just an ad campaign; it’s a mini adventure movie. Laurel or Yanny? VentureBeat.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

MARCH 16, 2023

IMG name: linkedin-hacks-url By using your name in your LinkedIn profile, you’re one step close to optimizing your LinkedIn profile for Google. Alt Text: Google SERPs show LinkedIn ranking number 1 for full name, “Zoe Ashbridge” IMG name: linkedin-hacks-google 4. Your post may even go viral. Think about your headline.

Linkedin 84

Linkedin Ideal Customer Profiles Banners Profiling 84

Convince & Convert

OCTOBER 22, 2013

Follow him on Twitter and Google+. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. This started as a simple goal to publish a record of Google updates. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150