Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 152

PR Google Press Public Relations 152

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. Peter has recently had two excellent customer service experiences, both of them – perhaps surprisingly – were with Google. Richard Branson. See you next week!

Social Media 143

Social Media Media Plans Service Planning 143

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. Click To Tweet.

PR 103

PR Content Marketing Personalization Marketing Analytics Tools 103

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. The Product or Service is Almost Never Enough. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Walker Sands

MAY 15, 2024

I sat down with Zara at a cafe near Fast Company’s headquarters in lower Manhattan to talk about his book, what he covers at Fast Company, how his team works, and what he likes (and doesn’t like) from PR and communications professionals. Zara recently wrote an article based on a survey by a venture-funded customer experience platform, CallVU.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds. Search engines.

Public Relations 48

Public Relations Tips B2B RSS 48

Webbiquity

MARCH 31, 2022

What makes your product or service more valuable than your competitors? So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Go git ’em, Tiger! Like this post?

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Biznology

JUNE 12, 2018

If you add Online Reputation Management (ORM) services as a line item to your crisis management budget well before setting off any of the inevitable landmines that befall companies and their C-Suites: you will be prepared for will a social media crisis before disaster strikes. Your online reputation abhors a vacuum in Google search.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing. If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

OCTOBER 17, 2017

They’re talking about your products, services, experiences, and travel; they’re sharing their hobbies, hopes, dreams, passions, aspirations, memories, and fascinations, online. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Any business case for content must explore the following: Alignment with Overarching Business Goals A case for anything marketing-related must start with a firm understanding of the business goals and how marketing ties into those targets. Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Should you use distribution services? Over three billion Google searches are made every day. You know how important PR is, and you’ve crafted a succinct, yet powerful, story. Enter: The press release.

Press 101

Press Distribution PR Public Relations 101

Hubspot

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. According HubSpot's VP of Marketing Meghan Keaney Anderson , it’s easy to forget that successfully marketing your products and services requires more than just promotion.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JULY 12, 2016

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. And it’s rarely easy.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

KoMarketing Associates

NOVEMBER 9, 2017

Counting responses or reviewing all the Google Analytics and associating them with specific content is hard with small volumes of content and near impossible with the types of volumes we are seeing now – let alone the volume of content these marketing executives are predicting. Why or why not? The answer is both yes and no.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” People are much more likely to link to a blog post than your “services page” too. Wouldn’t it be great to rank on the first page of Google for IT recruiting in a year or so. Blogging is Your Home Base.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Biznology

APRIL 3, 2018

Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Finally, you should start populating every social network service, social bookmarking site, and social news site.

Business 197

Business Enterprise Management Blogger Class 197

seo.co

DECEMBER 18, 2020

That’s the reason online reputation management has evolved to become a specialized service. While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

DECEMBER 26, 2014

Providing related products and services as a bonus can keep your company’s services at a premium, while still providing immense value to your clients. Here are some pragmatic ways you can offer complementary products or services: Freelance copywriting agencies can offer complementary metrics analysis or blog redesign tips.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. That’s the power of story and why it’s such a powerful tool for business, let alone PR. Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. Give our services a try. Talk to Us !

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

OCTOBER 21, 2014

The same thing goes for public relations and marketing. Here’s a secret: all the best PR men and women are really persistent. You can’t just rely on one cracker-jack, hyper-rolodexed, PR superstar in the Internet age. The relationship graveyard is full of missed connections. Lessons in persistence.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. 01:54 – About Mickie Kennedy, PR, and press releases. Memorable Quotes. “No

Press 52

Press Social Media Relevance Media 52

Biznology

MAY 17, 2013

The larger the organization is, the larger its website is (usually) since the website content needs to reflect every part of the business including all of the different departments or product or service offerings. In addition to the SEO team or person, there is the PR team, the social media team, the content team, etc.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Sprout Social

JUNE 24, 2019

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion.

Advertising Agencies 70

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 70