KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

JUNE 1, 2016

Take a look at the new layout of Baidu’s search engine results page: Implications for B2B Marketers. These major changes have only been in place for about a week, but it will affect search engine marketing in China going forward for B2B marketers. Recommendations for Search Engine Marketers.

Cost Per Click 120

Cost Per Click Paid Search Agency PPC B2B Marketing 120

Stevens & Tate

JANUARY 20, 2023

The use of PPC ( pay per click ) advertising can be beneficial for countless reasons. Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. It’s why Google AdWords continues to be popular with advertisers.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

seo.co

OCTOBER 6, 2021

In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. Ranking #1 on Google takes time. Google Has Penalized Your Site.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

Paid Content 66

Paid Content PPC Organization SEO 66

QuanticMind

MAY 30, 2019

Search engine marketing is constantly changing. Adwords went through a major overhaul last year, rebranding as Google Ads in the process. As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. But PPC automation tools aren’t just the latest trend.

PPC 40

PPC Marketing AI Cost Per Click Automation 40

QuanticMind

NOVEMBER 20, 2019

Paid search advertising offers huge opportunities to gain exposure and drive revenue during the holiday season, but competition is higher now than ever before. There are numerous changes businesses have to make to their marketing campaigns to stay ahead of the competition during key holiday shopping weeks.

PPC 40

PPC Campaigns Optimization Allocation 40

BOP Design

JUNE 7, 2022

Build a PPC Campaign on Top of Your SEO Strategy. For B2B firms, a pay-per-click (PPC) ad campaign is a great companion strategy to a cohesive B2B marketing and SEO strategy. In order to ramp up visibility, brand awareness, and lead generation in the interim, a PPC campaign for search is essential.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

KoMarketing Associates

MARCH 29, 2018

Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics. Moz Open Site Explorer.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

QuanticMind

MAY 24, 2019

Most decisions pertaining to PPC are based on data relating to different metrics, for example: if devices are showing contrasting performance, you’ll want to use Mobile and Desktop device modifiers. Here are a few ideas about how to break up your data in order to be able to make sense of it. Why Should I Bother Segmenting Data?

PPC 40

PPC Segmentation ROI SEM 40

Webbiquity

JUNE 23, 2015

Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. Marketers spend a lot of money online; overall, U.S. The Wonder of Tech ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

seo.co

MAY 31, 2023

Your marketers are jacks-of-all-trades. Think about the point person on your team responsible for marketing and advertising. If they’re a seasoned SEO consultant, or they have lots of experience managing PPC campaigns, that’s great! You’re still calling it Google Webmaster Tools. But what else are they doing?

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Outbrain

MARCH 19, 2019

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Check it out here. Daniel Gilbert. David Szetela.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

QuanticMind

JANUARY 2, 2018

PPC for the travel industry is important to drive more guests to use your services and to visit your destinations. Pay-per-click (PPC) for the travel industry comes down to how efficiently you can deploy your budget to bring in more high-quality leads. Your Google Knowledge Graph Listing. Tight Radius Targeting.

PPC 40

PPC Paid Search Agency Tactics Adwords 40

SugarCRM

MARCH 7, 2016

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! Using Google AdWords for SEM. Upon calculating a score, Google will also provide a diagnosis.

Adwords 50

Adwords Google Lead Scoring Lead Ranking 50

Biznology

APRIL 21, 2014

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? You’d be surprised how much companies spend on PPC each month. We looked at Google searches in the US from July 2013 through February 2014. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. And with Google processing more than 3.5 Reason 5: Testing & Optimization.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

QuanticMind

DECEMBER 14, 2018

Many PPC advertisers today focus the bulk of their efforts on optimizing campaigns for search ads — and with good reason. Location-based ads — and in particular Google Maps — increasingly offer a variety of new features that advertisers can leverage to better target and convert local audiences.

Advertisements 40

Advertisements Advertising Google Mobile Advertising 40

Choozle

MAY 5, 2021

How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Jump to: What is search advertising? What is search advertising?

Paid Search Agency 52

Paid Search Agency Advertisements Advertising Top of Funnel 52

EMagine B2B Blog

DECEMBER 31, 2014

When I mention that my resolution is to “get certified,” I am referring to the Google Analytics IQ and Adwords Certifications available for free through the Google Partners Program. eMagine is a Google Partner, meaning, that at least two members of our Digital Marketing team have passed two different Adwords exams.

Marketing Analytics Tools 40

Marketing Analytics Tools Adwords Analytics Google 40

Conductor

DECEMBER 18, 2019

How does Naver compare to Google? Naver is the leading South Korean search engine, and one of the few search engines in the world that can challenge Google’s dominance. A key difference between Naver and Google helps explain Naver’s regional dominance. But accessing Naver data and insights isn’t easy.

SEO 52

SEO Paid Search Agency eCommerce PPC 52

Brightedge

MAY 7, 2021

Search engines are better able to understand search intent therefore your content should be absolutely written for users in order to rank well. Using PPC drives immediate visibility to your website through ads. What is SEM? What does SEM stand for? If you’re looking to drive conversions.

SEM 69

SEM SERP SEO Lead Scoring 69

Webbiquity

SEPTEMBER 22, 2014

Here are five techniques marketers can use to better understand their customers; to streamline their experience with the contact centre; and to ultimately improve ROI. Google recently announced they are offering this service free for their AdWords users. search phrases) the customer used before clicking on your webpage.

Planning 100

Planning Work Management Marketing Management ROI 100

Martech

FEBRUARY 12, 2024

Here’s a list of those skills in priority order: Data Analysis. Knowing how to use data to identify and manage an audience through marketing is vital. Sales and Marketing Automation. Evaluate skills needed Mary created a list of skills needed to execute next year’s strategy.

Paid Search Agency 100

Paid Search Agency Planning Ad Building Enterprise Management 100

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

QuanticMind

FEBRUARY 6, 2020

What if you plan to expand your strategy to include Bing PPC, but it isn’t supported by your current software? The main media channels and features to consider are: Google Search Google Shopping Google RLSA Google mobile Bing Search Bing mobile Bing Shopping Yahoo! Comprehensive Data Insights.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Marketing Automation Services 52

Marketing Insider Group

OCTOBER 4, 2011

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. Knowing how people search for solutions is just the first step.

SEO 100

SEO Planning Search Engine Marketing Marketing Management 100

EMagine B2B Blog

MAY 18, 2015

The first week of May was a busy one for Google! While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Google+ is Still Alive and Kicking.

Google 40

Google Product Adwords Marketing Analytics Tools 40

QuanticMind

OCTOBER 9, 2023

Advertisers generally have just a few seconds to attract and engage consumers, so it’s important the language is equal parts persuasive and straightforward in order to encourage them to react immediately, and to elicit the desired action. SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

QuanticMind

OCTOBER 30, 2018

Sometimes you have to look far and wide for tools and resources that you need for your PPC campaigns to be successful and profitable. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. Google’s Dynamic Search Ads (DSAs) are one unique solution to this problem.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

QuanticMind

MARCH 27, 2019

Search Engine Marketing is a complex strategy that will only grow more challenging in the future. Many PPC managers today prefer to use manual bidding because it’s highly customizable. Using predictive analytics, the platform can help PPC managers effectively see around corners, informing strategies for growth.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

QuanticMind

MAY 8, 2019

Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. Seasonal decreases in search volume can also lead to budget spend problems.

SEM 40

SEM Cost Per Click Budget Programs Adwords 40

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data from Google and Bing. The post When does competition heat up for cheap travel searches?

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

QuanticMind

DECEMBER 12, 2018

We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy? For years, when it came to PPC, Google was effectively the only game in town.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40