ClearVoice

APRIL 23, 2021

What is off-page optimization? Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Off-page optimization validates your work. ” Curious about off-page optimization?

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. This according to coverage from Search Engine Land and SEER Interactive.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

JULY 10, 2013

Create a blogger-optimized news release. They live a longer life than paid/contextual advertising and can powerfully influence organic search on Google and Bing. 2013-07-09 DIY Digital PR from Mike Moran on Vimeo. Learn how to: Befriend them honestly and openly. Appeal to them on their own terms.

Blogger 80

Blogger Outreach PR Public Relations 80

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Omnichannel can be a game-changer in B2B marketing.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? Optimize content.

Public Relations 48

Public Relations Tips B2B RSS 48

Zoominfo

NOVEMBER 20, 2023

Search Engine Optimization (SEO) Generative AI can help SEO teams stay on top of their rankings and make appropriate updates. With the ability to swiftly analyze keyword trends and scan examples, generative AI can create content that is not only well-structured, but optimized for search engines.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Optimize company news for SEO benefit? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR?

PR 100

PR Tools Tips Blogger 100

Biznology

JUNE 12, 2018

Making sure all your websites and blogs are SEO-optimized, fast, mobile optimized, properly-architected, and accurately-categorized is online reputation management. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power. Marketers are wizards and PR is magic.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Better question: How can we optimize and improve our existing social media programs?

PR 161

PR Social Media Paid Content Media 161

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

sagefrog

NOVEMBER 14, 2023

Google display ads offer great conversion rates in B2B, where 5 to 10% is considered high-performing. Optimize with an Omnichannel Approach In today’s fragmented digital landscape, potential clients interact with brands through multiple touchpoints—social media, email, webinars, and more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Is PR Changing? by Journalistics.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Smart marketers will take steps to optimize their MAT for the modern media landscape. Be a sleuth.

Media 122

Media PR Paid Search Agency Distribution 122

Biznology

JUNE 11, 2015

Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Biznology

OCTOBER 27, 2014

Like many public relations professionals, I’ve drafted and placed quite a few contributed articles arguing my client’s point of view on a particular issue. Placement in top publications was always (and still is) challenging to get because there’s limited opportunity. Don’t limit yourself to a Google search.

Public Relations 80

Public Relations PR Cross-Selling Content 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Hubspot

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. For example, let’s look to the world of public relations. Try the Google Sheets version of the same eight templates to share access with other Gmail users.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Keep reading to learn how you can properly create, pitch, and distribute a press release for optimal brand awareness. Over three billion Google searches are made every day. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Read More: The PESO Model for PR: Paid, Earned, Shared and Owned Media] Brandpoint’s Premium Mat Release is an example of a tactic that allows for this type of hyper-targeting of media.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 3, 2018

You need to develop and populate your own personal Whitmanesque song of yourself onto the internet, into search-optimized text, links, images and photos — and you need to do it well in advance of any problems you might potentially ever have, no matter how discrete and low-profile you might fancy yourself. Whichever way you go, please start.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

MAY 17, 2013

The process begins with industry and keyword research, then on site optimization, and then ongoing link building. The larger the website, the more SEO work there is to be done because best practice dictates that keyword research should be conducted for every page and each page needs to be optimized by incorporating these keywords naturally.

Enterprise Management 80

Enterprise Management SEO Public Relations Wikipedia 80

Webbiquity

DECEMBER 28, 2010

On-page optimization (content, headings, meta tags). Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight.

SEO 100

SEO Enterprise Management Digg Press 100

Biznology

APRIL 3, 2017

They’re still trying rank higher in Google with this venerated SEO technique. One of the folks that contacted me shared that he had built 70,000 links for a client but that a recent Google update “wiped out” 60,000 of them. Why would Google suddenly be less interested in your links? That’s it.

Process 151

Process Ad Building Link Building PR 151

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Search Engine Optimization (SEO). Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. What are the most effective ways to get blog posts read? Sharing on social media.

SEO 161

SEO Keywords RSS Adwords 161

KoMarketing Associates

NOVEMBER 9, 2017

Counting responses or reviewing all the Google Analytics and associating them with specific content is hard with small volumes of content and near impossible with the types of volumes we are seeing now – let alone the volume of content these marketing executives are predicting. Why or why not? The answer is both yes and no.

Marketing Automation Services 124

Marketing Automation Services Planning Marketing Analytics Tools Content Marketing 124

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Valasys

OCTOBER 14, 2019

In a fiercely competitive B2B world, where delivering phenomenal customers’ experience is paramount to optimizing purchases, having an inveterate strategy for omnichannel reputation management can help the businesses stand out in the fiercely competitive race for branding – by establishing immaculate brand resonances.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Conversica

AUGUST 13, 2018

Keyword research can easily be done using online tools such as Moz, SEMRush, Google Keyword Planner or by looking for trending topics using BuzzSumo or Google Trends. Almost 65 percent of people click on Google ads when they are looking to buy an item online. What place does traditional PR have in boosting lead conversion rates?

Paid Content 53

Paid Content Conversion Paid Search Agency Lead Scoring 53

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Koch Communications.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. Thus began my foray into search engine optimization. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

NuSpark Consulting

AUGUST 22, 2013

What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!): We are Technical Analysts. We need to read every piece of content to make sure it is optimized properly for search and readership. Technical Optimization.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100