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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

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How To Quickly Build Email Marketing Lists

Only B2B

Even though social media gets a ton of consideration, the most valuable digital channel is building your email marketing lists for nothing. Study after study has demonstrated that email destroys each other type of online marketing as far as ROI. Must Read: Do’s and Don’t of Email Marketing.

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Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week

Hubspot

It's time to deck the halls with the top marketing stories of the week. Instagram Updates Privacy Policy, Begins Sharing Data With Facebook, From Marketing Land. This week, Instagram updated its privacy policy, officially allowing Facebook to share information with Instagram, and vice versa.

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Infographic: Digital Marketing for The Manufacturing Industry

Online Marketing Institute

Visit the Online Marketing Institute to browse over 400 classes in the digital and social media marketing space. Terms of Service | Privacy Policy Analytics Digital Strategy Lead Generation analytics Marketing & Advertising Technology Other All rights reserved.

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9 Tips to Manage Your Business Reputation With Social Media

Online Marketing Institute

Although maintaining a presence on Facebook and Twitter should be your top priority, lesser-known sites within your industry can also rank favorably in Google. Simply Google ‘social networking websites’. In other words, you can’t simply register several profiles and expect them to immediately begin ranking on the first page of Google.

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How Talent Managers Can Help Clients and Candidates Master Digital Skills

Online Marketing Institute

How Talent Managers Can Help Talent Master Digital Skills Train for Digital Marketing First So much of learning digital skills depends on digital marketing. Part of the reason why is because marketing was one of the first industries to enter and develop (if not drive and demand) a digital world of work. All rights reserved.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.