Chris Koch

JANUARY 22, 2010

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. One of the cornerstones of social media is sharing. RSS+comments=VIP. Use social networks as water coolers and newsstands.

Social Media 100

Social Media ROI Lead Ranking RSS 100

seo.co

FEBRUARY 9, 2023

Improves click-through rate in search engine results pages when paired with Google Authorship markup, resulting in more website traffic. It’s one of the first things Google looks at when evaluating the topic of your piece, but even more importantly, it’s what most users will see when they encounter your article for the first time.

Optimization 111

Optimization SEO Lead Scoring Lead Ranking 111

The Effective Marketer

MAY 3, 2012

A big consideration, one that is so important that Google now uses loading speed as a ranking factor. Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. The principle still applies in the age of digital content. Publishing.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

LeadSloth

FEBRUARY 17, 2010

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Martech Advisor

JANUARY 24, 2020

The remaining modules focus individually on blogging, podcasting, and creating newsletters. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. and explains the difference between social networks and content platforms, and live and recorded videos.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Buzz Marketing for Technology

JUNE 27, 2008

Recently I was asked to write an article for the European Council of International Schools Shortcuts Newsletter about using web 2.0 Here are a few tips and tricks to get started developing your own personal learning network: Join a Social Network. Set up an RSS Reader. Comments rss. Once youâ??ve Once youâ??ve

Education 100

Education Web 2.0 Ning RSS 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Newsletters. Social networks. Alert services such as Google alerts. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Outbrain

JANUARY 29, 2020

It’s also important to remember that there are some great ways to improve your content’s reach beyond search and social. Outbrain’s own network of publishers, for example, can provide you with access to more eyeballs than Google and Facebook. You Aren’t Promoting Your Products Smartly. Conclusion.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Biznology

JUNE 30, 2015

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. Like building an email newsletter list, building your GaggleAMP can take time, so start now.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Optinmonster

MARCH 5, 2020

Simply hook up MonsterInsights to Google Analytics , and you’ll have all the analytical information you need directly at your fingertips. But you can also set up custom reports through Google Analytics (and Google Search Console ) to go a little deeper. Google Alerts. Google Docs. Sendinblue.

Marketing Automation Services 105

Marketing Automation Services Paid Content Budget Programs Work Management 105

Buzz Marketing for Technology

JUNE 27, 2008

Get the latest headlines each day: Wired Campus e-newsletter | RSS. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. More like â??I

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 27, 2008

in combination with the other delivery methods tailored to your particular audience and message, such as reports, newsletters, fact sheets, etc., Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Do you want them to sign up for your newsletter? The first one is All in One SEO Pack and the second one is Google XML Sitemaps. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. billion undirected edges, creating the largest social network constructed and analyzed to date. Networking. Social Networks. Googling Google. Googling Google. SOHO Networking. in Downloads. in Reviews. in Whitepapers. in Dictionary. Members Log In. Psychology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Biznology

DECEMBER 17, 2013

Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Even if a website is merely a formality, it surely means a lot to Google when it comes to reliability, reputation, organic search, and Google Authorship. Social media is for sharing. Your site doesn’t tithe (to Google).

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Map your content to each stage of the industrial buying cycle.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Paul Gillin

APRIL 13, 2011

It costs nothing and gives you access to the extended social networks of registrants and potential registrants. When someone “likes&# your page, that action is shared with everyone in their network. Be sure to provide an RSS feed so that potential attendees can subscribe to new content as it’s posted.

Social Media 50

Social Media Promotion Media Landing Pages 50

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Social networking is being used to connect newly-hired employees with mentors and coaches as well as build relationships with other employees. ability to connect with potential recruits.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Know-Who Canvassing & Connection: Use social network analysis (mapping or interviewing) to identify the de facto networks of expertise and trust in the organization. Use these to identify network coordinators, the people to go to first on key subject matter areas for your organization.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services. For some brands, curation may be enough.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40