Digilant

FEBRUARY 28, 2024

The majority of what is perceived today as high-value work — research, strategy, creativity, media planning, ad operations, reporting and analytics — will become heavily automated and quickly a commodity. That’s great news on the privacy front.)

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

QuanticMind

JULY 7, 2023

And what trends, data, and forecasts are driving your holiday planning needs? Read on for details and insights to help inform your media planning today! Invite Data to Your Holiday (First-)Party For some, “Christmas in July” means Google Analytics 4 is in, and Universal Analytics is all but out. Have an app? Advertise it!

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Liveintent

AUGUST 9, 2022

You go back to your media plan and diversify. With email addresses at your fingertips, you can improve identity and addressability, and track and target your customers in privacy-safe ways. If you’re ready to move beyond the Facebook-Google duopoly and diversify your marketing mix, we have the tools you need.

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . While new channels are popping up, tried and true social channels (think: Instagram, Facebook, and Twitter) continue to evolve their paid advertising and privacy features.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

RebelMouse

APRIL 19, 2018

While these privacy changes may temporarily upset your user experience, they're designed to protect your information so it's (hopefully) never compromised again. We do the same for Google as well. In the long term, expect more changes like this to be rolled out by Facebook and other social platforms. protect your own data.

Facebook 50

Facebook API CMS Development Opt-out 50

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

Work Management 101

Work Management Privacy Protection Marketing Management Privacy 101

Choozle

FEBRUARY 1, 2019

We all know that data privacy is an increasing concern in the digital world. Knowledge of tools like Facebook and Google AdWords is a plus. Media and digital teams are good places to start looking for people to drive the platform. Media Planning and/or Buying Services Moved from an External Agency. Social media.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. I typically recommend that a company set up their blog on a subdirectory of their site (www.sitename.com/blog), so that links are attributed to belong deep within the root domain.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Privacy Policy | Site designed by AMAInteractive a div.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Community Management Social Commerce Social Integration Social Media Smarts. The 7 Biggest Mistakes in Social Media Marketing (and How to Avoid Them). Media Planning. Media Buying. Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Privacy Policy | Site designed by AMAInteractive a div. Heck, even MS Word kept flagging curation as a misspelled word. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Privacy Policy | Site designed by AMAInteractive a div.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 24, 2009

Google is not the only source of content ideas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Privacy Policy | Site designed by AMAInteractive a div.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Litmus

APRIL 6, 2021

If developing a strategy to wean your media plans and martech stack off third-party (3P) cookies hasn’t been top priority, it should be now. In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022.

Paid Search Agency 108

Paid Search Agency Ad Frequency Privacy Work Management 108

Martech

APRIL 27, 2022

Media planning. Marketing analytics provides historical data which can be used to make better media planning decisions. You can use results from past campaigns to inform ad creative, media mix, and test new channels. They include: Website analytics tools like Google Analytics, Adobe Analytics, and MixPanel.

Marketing Attribution 127

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 127

Industrial Marketing Today

JUNE 8, 2010

My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1. Privacy Policy | Site designed by AMAInteractive a div. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. See a video from Matt Cutts on Google official position on using keywords meta tag ). Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

The first one is All in One SEO Pack and the second one is Google XML Sitemaps. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. Resources

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Tomorrow People

SEPTEMBER 27, 2022

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Sociocultural: Examine how media consumption habits are evolving. Start advertising on social media and/or Google Ads using the key points you’ve just created. Channel activation.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

These trends could be: Political/legal: You might look into how trade restrictions, data privacy laws, and pricing regulations are changing. Sociocultural: Examine how media consumption habits are evolving. Start advertising on social media and/or Google Ads using the key points you’ve just created.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Privacy Policy | Site designed by AMAInteractive a div. Resources

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. MRP Prelytix. A screenshot of MRP Prelytix Version 2.5 (via

Marketing Attribution 107

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 107

ClearVoice

SEPTEMBER 22, 2020

Many consumers start by using a search engine like Google to find what they’re seeking. Google gets more than a billion health questions each day. Blood pressure, keto, and hiccups also topped the 2019 list of most-Googled health searches. Social media posting. Both digital and conventional advertising.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Martech Advisor

FEBRUARY 20, 2020

Anonymized data: the ability of DMPs to anonymize large data sets helps circumvent some of the constraints of data privacy and consent based regulation. Google Audience 360 helps brands build and execute a cross-channel media plan in a single tool. Who Needs a DMP and Why? These are: 1.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. First things first: you need to figure out what you want out of social media at large. Either way, remember that social media planning is a marathon, not a sprint.

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Convince & Convert

JUNE 15, 2010

4=wicked smart! disconnect your internet. However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. Add a link to your privacy policy in the footer. Privacy Policy | Site designed by AMAInteractive a div. You do want your Home page to rank high here if your intent is to increase awareness about your company and its industrial valve line.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

MAY 20, 2010

In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. great read.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 23, 2010

This is big in terms of privacy — and to open the eyes of FB users who may not want the world to see what they're writing. link] [link] Dukky Kurrently Revolutionizes Real-Time Search With #Twitter + #Facebook Results: awesome find from @jaybaer [link] [link] jaybaer Ari, good point on privacy. Or Microsoft. Or Microsoft.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

MARCH 16, 2010

Despite its shortcomings (and there are many), Twitter is easy to use, and from a personal view it seems to hold fewer privacy risks than Facebook and location-based apps. No, it's not the end-all-be-all with respect to a social media strategy, but it is an essential tool. I wish I could say the same for Google).

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

AUGUST 25, 2010

Because of the commerce potential (subscriptions, coupons) a Starbucks local ad network (possibly empowered by Yahoo’s sales force) might even be a revenue share, making it even more efficient for marketers than Google Adwords or Facebook ads. It’s capitalism and marketing at its most brilliant. link] > Very interesting.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Martech

MARCH 4, 2022

Two-thirds of media decision-makers activated new DOOH campaigns in the past 18 months, and more than 80% will recommend DOOH for their media plans over the next 12 months. Companies such as Google and Microsoft are already leading the charge with calls for more AI regulations, but there’s still a lot of work to be done.

Digital Transformation 102

Digital Transformation Work Management Marketing Automation Services Marketing Management 102