Brightedge

JANUARY 14, 2022

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. I-Want-To-Do - Instructional resource searches. To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news.

Resources 105

Resources Google Features Comparison 105

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier. In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks.

Search Marketing 93

Search Marketing Google Content Marketing Case Studies 93

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. Ready to get started with more advanced tracking and more accurate marketing analytics?

Marketing Analytics Tools 207

Marketing Analytics Tools Analytics Google Marketing Automation Services 207

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 114

Social Media Training Course Resources 114

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Marketing Insider Group

FEBRUARY 22, 2021

If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. You can accomplish this task by adding your business to Google. Your Google Business Listing Matters.

Google 282

Google Business Ideal Customer Profiles Work Management 282

KoMarketing Associates

APRIL 16, 2015

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Page Speed Insights Tool.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Paid Search Agency 108

Paid Search Agency Work Management Marketing Management Advertising Agencies 108

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

API 99

API Analytics Google Marketing Analytics Tools 99

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

SendGrid

FEBRUARY 4, 2022

Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. The post Google Analytics Email Marketing Tracking appeared first on SendGrid.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Email Marketing Google 100

Conductor

MARCH 16, 2022

The difference between good and great organic marketing? A basic understanding of SEO is key for any content marketer who wants to produce engaging content, and aligning with the SEO experts on your team creates an environment that allows agility while ensuring your content strategy is aligned with your overall organic marketing strategy.

Education 98

Education Resources SEO Lead Scoring 98

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Top Rank Marketing

MARCH 27, 2024

The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques.

Marketing AI 52

Marketing AI Google Lead Scoring Lead Ranking 52

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 286

Work Management Marketing Management Budget Programs Allocation 286

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. ” Why? Because we know.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 137

Marketing Analytics Tools Social Media Top of Funnel Analytics 137

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Marketing AI 256

Marketing AI B2B Marketing Planning Allocation 256

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. With so many resources becoming available (and a majority being offered free of charge), which ones will you leverage to achieve your business goals? Here are six Google products and tools you should consider trying in 2024. to Gemini 1.5

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. New capabilities. Adalytics claims.

Opt-out 107

Opt-out Advertising Agencies Advertisements Advertising 107

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ?

Marketing Strategy 340

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 340

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Search Engine Journal

APRIL 13, 2022

Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal. Get moving in the right direction with these top guides.

Education 89

Education Resources Marketing Analytics Tools Analytics 89

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? If you want to dive deeper into Google Analytics and learn more about the user’s journey on your B2B website, here are metrics we recommend you keep an eye on. Learn more: Key metrics to track for B2B marketing.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Marketing Websites Google 109

DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 33,800.

Google 154

Google Tools Best Practices Planning 154

MKT1

JANUARY 12, 2023

With that, I shared a deeper-dive guide to selecting the right external help in this Google Sheet (also just for paid subscribers). And expect more frequent posts like this, calling out new and updated MKT1 resources, for paid subscribers. I will continue to add to this list over time.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Resources 52

SEMrush

APRIL 10, 2019

Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices.

Resources 86

Resources Google Ads Mobile Marketing 86

Marketing 261

FEBRUARY 20, 2021

For startup marketers, sometimes the most intimidating part of the job can be starting a new project with nothing but a blank document. While there’s no secret sauce to mastering every type of marketing initiative, there is a way to reduce the time and stress that goes into creating fresh content. Content Repurposing Template.

Template 62

Template Resources Planning Top of Funnel 62

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Because it wouldn’t be Google without making new things available in these metrics, there are now going to be both user related reports and traffic related reports.”.

Marketing Analytics Tools 113

Marketing Analytics Tools Analytics Advertising Channels Google 113

SmartBug Media

MAY 19, 2021

After all, user experience (UX) is a key part of a successful inbound marketing strategy. With that principle in mind we’ve gathered a list of web strategy resources to help you be inclusive, get technical, and seek information for continual improvement. The above resources only scratch the surface of this topic. Get Technical.

Resources 84

Resources Marketing Websites Marketing & Strategy Guidelines 84

RebelMouse

APRIL 27, 2022

With over 90 percent of global traffic coming from Google, and SEO ROI that can reach more than 12.2 times the average marketing spend, mastering your search strategy has never been more important. Search is a difficult market to tap into. Glimpse : This tool provides enhanced insights on the data you get from Google Trends.

Resources 52

Resources SEO CTR SERP 52

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? The veritabel cream of the crop when it comes to video resources (especially free ones).

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

FMG Suite

JANUARY 26, 2022

As 2022 gets underway, as a financial service professional, you may be wondering what you can do to improve your marketing this year. Here are 50 different ways to take your marketing to the next level. Use pre-made webinars provided with your marketing suite. Use SEO tools provided with your marketing suite.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Navigate the Channel

JANUARY 16, 2024

Google Business Profile, formerly known as Google My Business, is an essential tool for businesses looking to enhance their online presence. This article delves into seven lesser-known facts about Google Business Profile categories. They help Google understand what your business offers and match it with relevant local searches.

Ideal Customer Profiles 65

Ideal Customer Profiles Profiling Google Business 65

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108