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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Google looks at over 200 ranking factors when determining where to place your content. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Content plays the long game. Traffic alone isn’t enough.

Domain 334
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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105
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Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. If you don’t make an image handy, Google might find a competitor’s image to run with your snippet. But, don’t resort to keyword stuffing.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

This insight comes from my company’s experience in ranking for 16,200 words on Google. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Long-tail, low competition. Here’s the kicker. JuliaEMcCoy Click To Tweet.

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Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

These are often informational searches in the form of questions or longer-tail queries. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. Typically when conducting keyword research, search marketers will turn to Google Keyword Planner.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Google Review Count: 46,500. 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). Google Review Count: 19,200. Google Review Count: 11,200. Google Review Count: 7,870. Google Review Count: 6,740. 1) SEMrush.