KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Probably not.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Valasys

MAY 24, 2021

But today, this is totally wrong because many SMBs and start-ups have learned to use digital marketing to their advantage & provides them with the chance of growing their presence digitally to compete against the big popular companies or brands. Email marketing is one of the best techniques in generating sales for businesses.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

Biznology

JUNE 11, 2015

Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Biznology

DECEMBER 22, 2015

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! All the best keyword strings have already been taken. The post 3 predictions for online marketing in 2016 appeared first on Biznology.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. It will give you suggestions for negative keywords, tell you who their top organic and paid competitors are, and more. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. First, copy and paste the list of domains into a Google spreadsheet. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Stevens & Tate

JULY 25, 2022

If you do any online marketing, then the odds are you have some basic understanding of SEO. For instance, you’re likely aware that the use of keywords can help you attract new visitors. However, the use of keywords isn’t the only factor that determines SEO rankings. check out more SEO concepts here.

SEO 132

SEO Optimization Tips Lead Scoring 132

KoMarketing Associates

MARCH 7, 2017

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Now pulled through Google Search Console’s search analytics reports. Percentage of search traffic from non-branded keyword search referrals.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Moz

MARCH 15, 2020

The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. This begs the question: “What’s the best way to catch the attention of local searchers on Google?”. The answer: through Google Maps marketing. What is Google My Business?

Lead Scoring 74

Lead Scoring Lead Ranking Google Ideal Customer Profiles 74

Parse.ly

SEPTEMBER 26, 2022

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. and Google Analytics in tandem for this reason.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Launch Marketing

JANUARY 26, 2022

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

Writing on the Web

FEBRUARY 26, 2016

If I Googled your business name, what would I find? Are you easy to get found online? It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) What happens when you Google your business name?

Google 100

Google Business SEO Keywords 100

KoMarketing Associates

AUGUST 2, 2016

In this blog post, I’ll outline how we established our proposed benchmarks and what B2B marketers should evaluate in order to determine applicable benchmarks for their own online marketing programs. The first step in establishing benchmarks is to review key competitors and their online productivity.

SEO 120

SEO Content Marketing Planning Work Management 120

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Unique keywords sending traffic. Now pulled through Google Webmaster Tools search query reports. Percentage of search traffic from non-branded keyword search referrals.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. How to Uncover Top-of-Funnel Keyword Opportunities. Why is top-of-funnel important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Video made a splash in 2015 and will continue to dominate the online marketing space.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 74

Google Paid Search Agency Mobile Marketing Marketing & Strategy 74

KoMarketing Associates

APRIL 3, 2018

At the beginning of the year, Google announced the beta release of a new Search Console experience. For search marketers, the most significant part of this announcement was that 16 months of data would be available in Google Search Console’s Search Performance report. This is Google’s search performance reporting.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. With our SEO service for small business service , even those with limited resources can compete with industry giants. FAQ What is SEO?

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. Optimize Your Site for Google Answer Box.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. But, what is new is the abundance of video resources now available within Google search results. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Brightedge

APRIL 7, 2020

Adobe found these trends to be mirrored in the United States, where the online purchase of over-the-counter medicines, food, and anti-viral protective equipment have all seen tremendous surges. A high-quality online experience will help you maximize your sales potential now and lay the foundation for future conversions.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 1) Google Auto-Populate.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

KoMarketing Associates

MARCH 23, 2017

To find what our customers need, we can guess, or we can turn to the age-old tradition of keyword research. Keyword research is essential and it’s really the core of any search or content marketing program. Haven’t performed keyword research in a while? How To Prioritize Your List of SEO Keyword Research.

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Hinge Marketing

DECEMBER 18, 2015

Online marketing is a vast term that can include a variety of media tactics to achieve branding and awareness goals, as well as more direct response and conversion-based goals. No matter your goal, there are some standard aspects you should make sure you understand so that you can reap the benefits of your online marketing efforts.

Online Marketing 48

Online Marketing Advertising Agencies Planning Work Management 48

KoMarketing Associates

JANUARY 6, 2015

Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Basic keyword research review. Preliminary SEO Analysis.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Google Drive. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. Optimize Your Site for Google Answer Box.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

OCTOBER 8, 2019

If you can estimate what a reasonable conversion rate would be, and you know roughly how many organic searches are happening for the keyword you want to target, all you need to know next is what a potential click-through rate from the search results might be. Pick your keywords wisely. This alone can be valuable data. leads per month.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138