PR Meets Marketing

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7 Tips for Competitive Analysis

PR Meets Marketing

Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Google’s patent library is a great, free resource to add to your toolkit. Like regular Google, type in any  a company name or keyword to view results on filed, awarded or rejected patents – from anywhere in the world.

Seed Words Make Your PR Flower

PR Meets Marketing

In my previous post, Search and Find - SEO Your Press Release , I mentioned how keywords play an integral role in your press releases. Since that post, I've learned more about how to find these keywords and determine the effectiveness of these keywords for PR. There are several tools out there to help research keywords. Will I find you if I need a tech agency?

SEM 2

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

previously wrote about Trackur , but I prefer to use search feeds via Google and Twitter Search – at least for now. By adding the feeds to my Google Reader, I have a single place to check regularly throughout the day vs having multiple emails fill my in-box.  . This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Search Feeds. Conclusion.

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

Rather, Google’s search results is now the new home page for your company.  . Tag Your Content: This is a way to describe the content through keywords.  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. Rather, I recommend establishing an account on delicious or StumbleUpon.

B2B Marketing Trends for 2016

Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. This should give you a sense of how many false positives Google gives you in the Keyword Planner.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Pick your keyword, and stick with it.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. However, the idea that we can look at keywords the same way we always have is even sillier. Which brings me to the point of this post: How to generate new keyword ideas.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. Not likely.  We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Keyword research is an important part of search engine optimization (SEO).

B2B Marketing Trends for 2016

Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called  long tail keywords is one of the main ways you can get more traffic from search. The post Are you using social media for search keyword research?

The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it -- the more people search for a certain keyword, the more expensive it is. SEO PPC Daily IGSS

(not provided): Google Locks Up 100% Keyword Data

Vertical Response

With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Google first introduced (not provided) back in October 2011  saying it was a privacy move and claiming it would only have “single digit impact” of results and only for signed in users. Google decided to take a stand and push the (not provided) to 100%. Privacy.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List. Probably not. Final Thoughts.

Are Keywords Market-Shares?

Biznology

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? But many still want only very few keywords taken from the very many that are actively searched for –i.e. criteria.

B2B Marketing Trends for 2016

Two keywords here: service and enablement. J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 35 Manage the Customer Experience There you have it: guidance on where successful B2B marketers will be focusing their efforts in content marketing, social. B2B Marketing. processes are fundamentally changing. They expect content to be relevant, easy to find, and mobile- friendly.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Marketers, webmasters and SEO professionals quickly saw the share of (not provided) keywords rise to the 20%, 30%, even 40% ranges. Ideas for Keyword (Not Provided) by LunaMetrics.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. Google+: No.2 what is…?

Why Long-Tail Keywords?

Synecore

Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition.

2 Challenges to Keyword Collaboration

Biznology

used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Google Basic Keyword Research Tools for Your Site

Sazbean

Keywords. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.

Finding Keywords for Social Media Content & Monitoring

Sazbean

As I mentioned yesterday, in 7 Social Media Monitoring Essentials , fortunately or unfortunately, keywords are a part of life on social media (and the Internet). Keywords are how search engines provide results and keywords are how we find what we’re looking for. So how do you go about finding the right keywords for your content (and to monitor)? photo by Bruce ).

Google AdWords Keyword Insertion: The What, Why & How

Hubspot

If you have ever run a Google AdWords campaign , you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. Why, Google.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These keywords are often long tail keywords.

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

Why Not To Care About Google (Not Provided) Keywords

Fathom

The share of infamous “not provided” organic keyword traffic in Google Analytics is increasing, to the tune of nearly 75% as of mid-September, as noted by the website Not Provided Count , which tracks the average percentage of withheld keyword data across 60 websites. You This data has been slowly disappearing from Google Analytics for 2 years. No worries! It’s

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead. Keywords are dead. Keyword best practices have definitely changed. Keywords are not dead. Keyword research.

Do Keywords Matter?

Synecore

One area that is rapidly changing is the use of keywords. In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.

RIP Google Keyword Tool – What to Use Instead

Vertical Response

No need pop the bubbly for this retirement: Yet another beloved Google Tool has been axed in its prime, (anyone remember Google Reader ?). The Google Keyword Tool has long been the standard for anyone in the SEO, SEM or content spaces, but early this week we received news that Google pulled the plug on the Keyword Tool. If you still want access to Google’s keyword data, you have the option to sign up for an Adwords account to use the new  Google Adwords Keyword Planner. Google All rights reserved.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition?

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Baidu Index.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing.

How to Pick Effective Keywords [VIDEO]

Vertical Response

In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page. By using Google Webmaster Tools, you can discover keywords and phrases that visitors are using to access your website or blog.

What content to blog for Google search success

Biznology

Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you maximize the value of Google’s “dumbed down” Keyword Planner tool?

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Pay-Per-Click Tactical Services Video Post

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.". "We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, I’ve done my keyword research. The traditional view of ‘keywords’ in search has changed. Now what?".

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 117

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Due to privacy laws, we’ll never be able to say with complete assurance that specific audience roles are searching for certain keyword phrases. Search is a critical piece. Tons of volume!