The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. And when searching for information on potential partners, vendors, and a product or service they might purchase for their business, very often they wind up on LinkedIn. Our Services. See Our Work.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Profile metrics. Card clicks.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

seo.co

JUNE 8, 2021

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Having a site for your domain name increases its value a lot more; Google knows that custom websites with unique content are worth more to users than parking pages. Use Social Media. Go For Backlinks. Create Evergreen Content.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Sprout Social

APRIL 26, 2023

To do this, we changed up the text and how information was presented in each post. And we used the Profile and Post Performance reports to analyze how the experiment performed within our overall LinkedIn strategy, including if any were top performers within the month. A UTM is a basic code snippet added to the end of your URL.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hubspot

DECEMBER 19, 2019

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute).

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hinge Marketing

MAY 9, 2014

If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page. 2) Build your brand presence on Google+. Congratulations!

Google 48

Google Youtube Sales Cycle Marketing Management 48

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Google+: 111 million users. Youtube: 1.5 96% of the people that discuss brands online do not follow those brands’ owned profiles. Google statistics. Social media statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketri

NOVEMBER 8, 2023

At Marketri, we understand the science of modern marketing and the reliance on accurate data to make informed marketing decisions. Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Sprout Social

NOVEMBER 26, 2018

Back then, you might see the occasional business profile. For bread scoring techniques from our bakers, head to the link in our profile. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Complete your profile(s). Hey, we totally get it.

Social Media 106

Social Media Social Marketing Media Business 106

Convince & Convert

OCTOBER 22, 2015

Is this the new “URL grab of the mind,” to trigger brand-related thoughts whenever we see or hear things in the real world? Soon, I’ll be launching a podcast, a new YouTube show, and a daily blog on “How to Take Over the World, Together.” For Google circles, put these people on “Notify.”

Ad Building 164

Ad Building Brand Identity Branding Trigger Marketing 164

Optinmonster

JULY 24, 2019

In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site. If you’ve ever been intimidated by Google Analytics in the past, don’t worry!

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Most of the time, writers will get a solid view of your company once they review your website and company information. The article’s topic. Require pitches first.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

AUGUST 30, 2019

The key to understanding that search and social media marketing need to work together is to think about the problem both search and social solve: information discovery. People use Google to find an answer to a question. Include Links in Social Profiles. Optimize Social Profiles. Social Media SEO Strategy.

Social Media 100

Social Media SEO Lead Ranking Lead Scoring 100

Biznology

JUNE 2, 2015

Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Did you know that you can load up your YouTube channel with links to all your other social media and web properties in addition to offering you a lot of space to share everything about you and your brand on the About Page ?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Enable a custom URL or “ username ” for your page. A study of over 4.7K Your professional awards.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Register your business with Google My Business. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

LeadSquared

NOVEMBER 27, 2013

To be, or not to be on Google Plus, that is no longer the question. Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). It is way past the time to ‘Wait and See’ how Google Plus works.

Google 52

Google Lead Ranking Lead Scoring Correlation 52

Outbrain

FEBRUARY 21, 2022

Use the Google keyword planner to help you find the best keywords for your niche market. Use the signature elsewhere, like web forums, social media banners, even at the end of your YouTube videos. Remember, if you add your URL to text messages, it’s vital to have a mobile-responsive website that will give users a great experience.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Build Brand Awareness & Loyalty. Promote Your Services.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

NOVEMBER 3, 2015

What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. They are also searching in different places.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). I’m also including Youtube videos from many SEO experts that explain each concept in depth. 3) What is Google RankBrain?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. Utilize tools like Google Analytics , Mixpanel , or Amplitude to track user interactions on your website or app.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Writing on the Web

JANUARY 29, 2014

Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. it’s what the Google gods like. People love YouTube. Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. Yes, your Amazon house. I know, more writing….

Social Media 100

Social Media Promotion Media Tips 100

ConvertKit

FEBRUARY 4, 2020

Since people are likely to go to your Facebook page and click on your profile photo or cover photo, it creates an opportunity for you to explain your offer and convert more followers into subscribers. Inside profile description. Jessica Smartt landing page example in Instagram profile bio. In a photo description. In a Linktree.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. The purpose of a landing page is to drive action by offering something of value in exchange for lead information. Give the page its own URL. Use landing pages to further inform and delight your audience.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. When a visitor typed your URL directly into the browser to reach your website, this is considered direct traffic. Default Grouping.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Hubspot

APRIL 2, 2019

Even if you think you're 100% certain of the role Twitter plays for your business, it’s necessary to check in with your performance and audience to optimize your presence, especially since business presence on Twitter outranks YouTube, Instagram, Pinterest, and Snapchat. Google Sheets is an easy and effective way to do this.

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

Ledger Bennett

AUGUST 15, 2019

There’s a new trend emerging in the past year in the SEO industry and per usual Google is at the heart of it. In the early days of the expanded knowledge graph, rich snippets, schema.org information pulling through into the search engine results page…the writing was on the wall. Optimize for Rich Snippets.

SEO 40

SEO Trends Paid Search Agency Cost per Lead 40

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. Now, the ‘gram team is kicking things up a notch with the arrival of “Instagram TV,” a long-form video app accessible inside your Instagram profile. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions.

Verticals 105

Verticals Youtube Ad Frequency Ideal Customer Profiles 105

SocialPilot

JANUARY 26, 2024

The post should be informal and give followers a glimpse into our brand’s culture.” ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. ” “Create ad variations for A/B testing to optimize [Desired Metric] for our Google Ad for [Product/Service].”

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

NOVEMBER 1, 2019

Here’s what the Display Rules look like: We start by setting a condition of If visitor has visited URL path that exactly matches checkout (you’ll want to replace “checkout” with whatever your checkout page slug is). Under Non-Active Connections on the Analytics tab, you’ll see Google Analytics.

Marketing Analytics Tools 64

Marketing Analytics Tools Click Rate Rules Conversion Rate 64