Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! This next section will tell you how!

Inbound Marketing 28

Inbound Marketing Advertising Agencies Hubspot Marketing & Strategy 28

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

Inbound Marketing 28

Inbound Marketing Curation Template Social Media 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? You can find Eric on Twitter @ericdavidgordon.

Copywriting 151

Copywriting Tips Template Content 151

Hubspot

JUNE 21, 2010

If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Claim profile pages on 'place' sites like Google Places, etc. Marketing Takeaway: Local search is not a passing fad. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Ranking 28

Hubspot

MARCH 24, 2013

This means that marketers can utilize their cover images as a way to generate leads! Not only will lead gen be easier, but marketers can track that particular channel specifically by using tracking tokens within the links. Read the full article at HubSpot. Find the full article at The Wall Street Journal.

Facebook 28

Facebook Lead Ranking Lead Scoring Paid Search Agency 28

Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Many companies make the mistake of only using one or two channels to market to their leads. "The Think of each social post as an advertisement for the core piece of lead gen content.". Landing pages? conversion rate.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. To keep leads flowing, you have to continue creating offer content.

Work Management 28

Work Management Landing Pages Lead Ranking Lead Scoring 28

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. Social media expands the reach of content, offers a valuable communication platform between businesses and their prospects/customers, and helps to nurture existing leads into a position where they're more ready to buy.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 27, 2013

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Reach the people who have already shown interest in your business and convert them to leads.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. At HubSpot, we call this "smart content.". It''s also wise to include the main stats associated with the case study; for example, "2x lead flow," "125% increase in X," and so on. 8) Use case studies in your email marketing.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

MARCH 20, 2012

I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential ? You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Albacross

AUGUST 28, 2018

Another great way of generating more leads is to increase your visibility on social media. Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Hubspot

AUGUST 29, 2011

Having a "set it and forget it" mentality isn't one that effective inbound marketers are familiar with. Unfortunately, a lot of marketers out there aren't leveraging all the opportunities inbound marketing offers to generate the best results. In inbound marketing, time is money.

Inbound Marketing 28

Inbound Marketing Top of Funnel Lead Gen Social Networks 28

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” Twitter for me has really evolved.

Creativity 142

Creativity Work Management Marketing Automation Services Marketing Management 142

Hubspot

JULY 28, 2017

We know this because it’s something our own marketing team has gone through here at HubSpot. It’s only rivals may be Apple and Google. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. To make this happen, the role of the social media manager / marketer needs expand. Why do we need a new start?

Social Media 78

Social Media Marketing AI Trends Media 78

Albacross

AUGUST 28, 2018

Another great way of generating more leads is to increase your visibility on social media. Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. According to HubSpot, companies that published 16+ blog posts per month got almost 3.5

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Directive Agency

MAY 26, 2017

It’s important that you know the difference between demand generation and lead generation before we get started. Lead gen campaigns capitalize on that interest by collecting contact information with form submissions for your sales team to follow up with. Best Practice #3: Integrate Sales & Marketing.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

OCTOBER 28, 2016

Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. 9 Lead Generation Mistakes Marketers Need to Stop Making.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Heinz Marketing

FEBRUARY 5, 2018

You can always find us on the iTunes store and on Google Play. Every week we are featuring some of the best and brightest minds in B2B sales and marketing. You have been at Microsoft, at Exact Target, at Salesforce, at HubSpot. You reference the work that you guys did at HubSpot. We’ll make this worth your while.

Sales Management 48

Sales Management Top of Funnel Enterprise Management Work Management 48

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. Inbound Marketing (54). Twitter (146). bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

FEBRUARY 23, 2019

Here in the HubSpot content shop, we want to take the work out of it for you. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Social Media Content Templates. Email Content Templates.

Template 78

Template Top of Funnel Planning Work Management 78

Inbox Insight

NOVEMBER 23, 2022

Some companies focus solely on acquiring new leads through outbound activities such as cold emails or prospecting, while others use inbound tactics such as inbound marketing, content creation and social media outreach. Inbound Marketing. Inbound marketing tactics include: Content marketing.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

B2B Marketing Zone Posts

JANUARY 4, 2011

How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Hubspot

AUGUST 7, 2012

Creating slide decks is a regular practice for many marketers. And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. 5) Understand Who Comprises SlideShare's Audience.

Traffic 28

Traffic Lead Ranking Lead Scoring Optimization 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”.

Landing Pages 28

Landing Pages Lead Generation Lead Ranking Lead Scoring 28

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. To conquer lead gen, I mastered ebook production. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Twitter post templates. Twitter header templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Calls-to-action are a critical part of your content marketing, because they help convert all that site traffic you''re driving through content creation into actual contacts in your database. Google Hangouts?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

OCTOBER 28, 2013

which is likely what you''re providing in your inbound marketing. You could pin a free online calculator, your free budget template on your website, and some people to follow on Twitter for budgeting tips -- but give it a Halloween twist. The good news is that Pinterest users love DIY content. Want to engage your community?

Budget Programs 28

Budget Programs Template Planning Design 28

SnapApp

DECEMBER 14, 2016

It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62