Single Grain

APRIL 13, 2023

In this blog post, we will share the six most important aspects of paid advertising for B2B brands and how they can optimize their ad accounts to get the most out of their ad spend. Dive Deeper: * How Intent Data Can Improve Your B2B Marketing * Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

ClearVoice

MAY 9, 2022

Duplicate content and SEO are a bad mix. If you don’t want to run SEO campaigns that are downright apocalyptic, then you absolutely need to avoid duplicate content. Instead, focus on creating pieces of content that are unique, value-packed, and optimized for the readers and the search engines. What is duplicate content in SEO?

SEO 52

SEO Google Lead Scoring Lead Ranking 52

seo.co

DECEMBER 6, 2021

Search engine optimization (SEO) has many factors. It considers everything from your site structure to the words you use in your copy. This guide focuses on how you can use power words to boost SEO. This way, you can drive reader engagement and optimize your content for the web. What is an SEO Power Word?

SEO 98

SEO Dwell Burn Rate Top of Funnel 98

Top Rank Marketing

NOVEMBER 6, 2018

Their tactics range from moderately shady (groups that exist only to share each other’s links) and incredibly shady (you pay them, they link you on tons of cloned spam sites). But backlinks only work in your favor if they’re from reputable sites — and if your content is really worth linking to in the first place. Short answer: Google.

Cost 52

Cost Content Marketing Planning Curation 52

Vidyard

DECEMBER 4, 2020

By building a WordPress video landing page on your site (or using any CMS for that matter), you’re ensuring that visitors get a clear idea of your brand from first glance and making the chances of driving a lead or sale much higher. How to Add Video To a LeadPages Site 3.4 Optimize the Video and the Page for SEO 4.7

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

TrustRadius Marketing

MARCH 18, 2022

You can also make your site compatible with keyboards for those with low mobility to use the tab key to navigate pages. Most importantly, your site should have the functionality to be used with assistive technology. One thing that will help is to have examples of accessible sites. What is Web Accessibility?

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

seo.co

DECEMBER 23, 2020

Whenever you have a post syndicated, there’s usually some sort of referral link back to your site. A percentage of people will click the link and become a visitor on your site. As you may know, backlinks play a prominent role in search engine optimization and are one of the top few ranking factors for Google and other search engines.

SEO 69

SEO Lead Scoring Lead Ranking Content 69

Directive Agency

OCTOBER 21, 2016

It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. The two major fields of SEM are recognized as SEO (search engine optimization) and PPC (pay-per-click advertising). We are all Google’s children.”. So what is the right balance?

Organization 63

Organization SEM Campaigns PPC 63

BuzzSumo

AUGUST 17, 2021

These tribal headlines tend to gain a lot of engagement and shares, which might be encouraging sites to use polemical headlines more frequently. Experts such as Jacob Neilson have argued that the best headlines for news sites are very short. In essence 80 to 95 characters appears optimal. The Worst Performing Phrases.

Best Practices 145

Best Practices Viral Marketing Domain Sample 145

Biznology

AUGUST 7, 2012

Google Demands Courtly Love. Google requires courtship and courtly behavior. While it is perfectly fine to have passion and excitement in your content-creation as your write your way into the Web and into Google’s many index servers, it’s not OK to go for a home run on your first date. Never try a Google Crashers.

Google 80

Google Adsense Social Networks Domain 80

Content Standard

OCTOBER 2, 2020

” — Michael Brenner “If you build it, you may still need Google AdWords.” ” — Team Position2 Digital Marketing Quotes “Google is the new corporate homepage.” ” — Jeremiah Owyang “Google only loves you when everyone else loves you first.”

Paid Content 118

Paid Content Top of Funnel Planning Paid Search Agency 118

Single Grain

JULY 1, 2021

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. Stay tuned!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Convert

JUNE 8, 2022

Optimizing the speed of your Shopify store must be a huge part of your revenue growth strategy and conversion rate optimization journey. Since a faster store means a better user experience, it not only boosts your conversion rate but also your SEO ranking. higher than a site that loads in 5 seconds ( Portent ).

Marketing Analytics Tools 98

Marketing Analytics Tools Optimization Lead Scoring Lead Ranking 98

Hubspot

AUGUST 28, 2012

Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. When we dig a little deeper, however, we find that they blogged three days in a row last January and then gave up when their site traffic didn't jump.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Ranking Lead Scoring 28

SnapApp

APRIL 30, 2019

Pillar Pages Are Better for SEO. The company’s Top 10 Best Life Insurance Companies pillar page is a clear example of a pillar page built for SEO. Instead, this pillar page builds ranking power by directing readers to other highly optimized pages and an interactive quiz. Other marketers made great points about SEO, too.

Lead Ranking 120

Lead Ranking Peer-to-peer Lead Scoring Opt-out 120

Vidyard

JULY 31, 2020

Optimize the Video and the Page for SEO 4.7 Websites that use video are up to 53x more likely to rank on the first page of Google search results ( Forrester ). Sure, you can slap a video on a landing page and call it good. Optimize the Video and the Page for SEO. Keep It Short and Front-Load Your Message 4.2

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Albacross

MAY 22, 2019

After optimizing your opt-in forms, you’ll also want to do the same for your landing pages. You don’t want your visitors to get distracted, and start clicking around on your site. Alright, here’s one last tip that will help you optimize your landing pages…. Add it to your site. Strategy 1. Fine-Tune Your Landing Page.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Single Grain

DECEMBER 6, 2019

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Product recommendations. Content creation.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145